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↩️ Unretirement is the new retirement

The Hustle

Today we have a special treat for y’all. Codie Sanchez, whose newsletter, Contrarian Thinking, is one of our faves, agreed to share her takes on investing, business, and financial freedom every couple weeks — starting today. We’re calling it Codie’s Corner, and you’re going to love it.

📣 P.S. Today is the last day to enter our power boost giveaway for a chance at one of ten $1k gift cards. More details below.

In today’s email:

  • Un-retirement: Millions of retirees want to work again.
  • Chart: The cities where women earn more than men.
  • Codie’s Corner: A framework for buying dumb things.
  • Around the web: Tiny goats, tiny homes, search engines for better writing, and more cool internet finds.

🎧 On the go? Listen to today’s podcast to hear about why un-retirement is the new retirement, the reason Etsy sellers are going on strike, Joe Rogan’s shaky future with Spotify, and more.

The big idea
old man dancing

Millions of Americans retired early. Now they want to work again

Unretirement is the new retirement. Peloton nabbed a retired CEO to lead the company out of Americans’ storage closets. Howard Schultz returned to Starbucks. And Tom Brady lasted ~40 days in retirement before deciding to return to the NFL (and to a cascade of memes roasting him).

The superstar quarterback and deep-pocketed CEOs were just following the crowd.

After a retirement boom over the last 2 years, the share of retirees reentering the workforce has ticked up to levels unseen since early March 2020, per The Wall Street Journal.

Money, security, and old age lead people to retire

And after a brief pandemic recession, housing prices and the value of financial assets soared from spring 2020 to late summer 2021.

Plenty of graying boomers, whose savings were shaken by the Great Recession, took advantage.

  • The share of adults ages 55+ who are retired rose from 48.1% in Q3 2019 to 50.3% in Q3 2021, according to Pew Research Center.
  • The share of adults between ages 65-74 who are retired increased from 64% to 66.9% in the same time frame, per Pew.

The St. Louis Federal Reserve estimated that this deluge of pandemic-era retirements meant 2.4m+ Americans retired earlier than expected. And not all of them were ready to take up gardening.

In February, ~3% of retirees started working again. That share has been ticking up from just over 2% at the onset of the pandemic.

Incentives have pulled retirees back

With the NFC depleted of top-shelf quarterbacks, Brady was itching to get back on the field. Schultz came back because Starbucks was tanking.

Similarly, average retirees have realized they have newfound opportunities, too, thanks to the Great Resignation. They can work flexibly from home and earn cushy salary packages from companies desperate to fill labor shortages.

Others need the extra cash. Retirement requires a large nest egg, and many people want to supplement their social security checks with part-time jobs in sectors like retail.

But… the federal government is on the verge of making retirement more appealing. The Secure Act 2.0 would boost employees’ 401(k) plans.

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Serious settlement: CVS agreed to pay a $484m settlement related to an opioid case in Florida. The pharmacy chain said it will defend against future lawsuits. #ecommerce-retail

Humming along: GMC’s Hummer EV has reportedly reached 65k+ reservations, and the pickup version is sold out through 2024. #clean-energy

Big update: Apple published an update that lets developers of reader apps apply for “external link account entitlement,” which would allow these apps link to their own website so users can create an account outside of the app. Reader apps include Spotify, Netflix, and other digital content types. #privacy

Not so fast: Fast, one of the key players in the 1-click checkout race, reportedly pulled in $600k in revenue in 2021, while Bolt, one of its key competitors, pulled in ~50x that amount. #fintech-crypto

New pod player: YouTube is reportedly building a new homepage for podcasts, which will include the ability to ingest podcast RSS feeds directly. #big-tech

MFM: Sam and Shaan discuss the one thing that separates successful entrepreneurs from the rest of the pack. #mfm

Women's earnings chart

Selina Lee

The few spots where women earn more than men

It’s a great time to be a young working woman in Wenatchee, Washington… Less so in Tuscaloosa.

According to the US Census Bureau, as of 2019, US women were earning 82 cents on the dollar compared to US men.

While still an issue, a new Pew survey has found that women under 30 are actually outearning their male counterparts in 22 of 250 American metro areas, including New York City, San Diego, and Washington D.C.

The research also found that ~47% of young US women live in areas where they make, on average, 90%-99% of what comparable men make.

As women age, history sadly suggests their numbers worsen. In 2000, women ages 16-29 working full time earned 88% compared to male counterparts. By 2019, these same women were making just 80%.

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Codie's Corner

A framework for buying dumb things

We all do it. I regret about 97.3% of my purchases from 2007-12, including a miniature Picasso. Weird flex since it looked like a toddler drawing and was the size of a business card.

Speaking of dumb things people buy, NFTs. Looks like the market might now agree:

  • Sotheby’s pulled a big NFT auction
  • NFT trading volume has tanked
  • NFT search volume has fallen off a cliff

Zachary Crockett / The Hustle

Like every other speculative bubble in history…

… most will dissolve into nothingness and some will mint a few billionaires.

What this piece is really about is — when do you decide whether something is, in fact, capital-D Dumb to buy? This seems especially important today.

Here’s my framework to decide if my Amex needs to come out:

  1. If I don’t NEED it but WANT it, I allow myself 30% of my total earnings for play. The rest of it must go through the gauntlet (30% fun, 70% financed).
  2. If I buy X and hold it for 1-10 years, does it earn? Does it return? If so, buy (Earn + Return = Spend).
  3. However, if I hold for 1-3-5-10 years, does it not earn or return but instead go into the rubbish bin? Not a buy (Hold – Earn → Rubbish = Do not Spend).

This is not rocket science

But our lives are created by the questions we ask. So, ask yourself, Are those $300 NFT shoes going to be more valuable than investing $300 in learning something? Which one will be rubbish, literally or metaversically (that’s a word, right?)?

My guess is you’re better off skipping the NFTs, putting money into fractionalized real estate, or investing in yourself.

But what do I know? My friend Tom Osman made millions on a JPG rock. Probably repeatable.

For more: Check out Codie’s newsletter, Contrarian Thinking.

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A Trendster’s mission to clarify crypto

As a Trends Gives a Buck finalist, Courtney Walker used her prize money to help more professionals break into the dynamic world of decentralized finance (DeFi).

In 2 months of building education hub BLCKCrypto, she launched courses on understanding DAOs and staking passive income.

We summarized her progress and pivots for your edification.

Courtney saw the demand for quality, vetted crypto information. It’s the same reason why we launched Trends Blockchain several months ago.

Trends membership benefits:

  • This article, plus hundreds
  • The weekly Trends newsletter
  • Rolling market signals and industry analytics
  • Business-building guides and case studies
  • Community highlights and resources
  • 17k+ member forum and subgroups

Get Trends access for a world of builders’ insights.


😈 On this day: In 1700, April Fools’ Day became an annual prank-filled tradition in England. But its origins may date back to the 1500s and refer to people who didn’t realize the new year had been moved from spring to Jan. 1.

✏️ Useful: Ludwig is a search engine that helps you write better in English using context from sources such as newspapers and magazines. It’s handy for ESL writers or those looking to improve their writing skills.

👾 Cure boredom:Hex Invaders” is a cute browser game where you must defeat incoming invaders with color.

🏠 That’s interesting: Tiny homes are in, but how does living in a small space affect us?

🐐 Aww: And now, look at these little goats. Look at them!


(A roundup of our best reads from the last couple weeks…)

🤖 The popular electronics chain that scammed America  LINK

🛒 How Ikea tricks you into buying more stuff  LINK

📰 Meta’s sketchy strategy to battle TikTok  LINK

😬 Why the Oscars needed a slap this year  LINK

✍️ Crypto, the hot new tattoo trend  LINK

Shower Thoughts
  1. “You’re legally allowed to throw someone‘s ashes in the ocean, but not their corpse.”  SOURCE
  2. “Butt dials are accidental, but booty calls are always intentional.”  SOURCE
  3. “It’s considered less taboo to constantly pump yourself full of a liquid stimulant drug to keep yourself awake throughout the day rather than lay down for a quick mid-day nap.”  SOURCE
  4. “Mark Zuckerberg might be acting more robotic due to plans to set loose an actual public replacement robot someday and wants the transition to go unnoticed.”  SOURCE
  5. “The audience at the Oscars are mostly paid actors.”  SOURCE
via Reddit

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How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

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