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⌨️ What the heck is Rust?

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We’re running an “Everything Must Go” giveaway! No, we’re not going out of business — we just ordered new swag and wanna give away some old inventory. Refer a friend for a chance at a free item. Details below.

In today’s email:

  • Rust: The programming language that’s going viral.
  • Chart: Cashing in from the great beyond.
  • Digits: Airplane seats, internet cables, and more.
  • Around the Web: Reducing hiring bias, tiny art, faces over Time, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Jacob and Rob break down the rise of Rust, Mattress Mack’s record-breaking bet, a budding tattoo startup, and more.

The big idea
typing on a macbook

The rise of Rust, the programming language going viral

In the world of programming, languages can start holy wars.

Established languages like JavaScript and Python have been staples of the tech world for decades — but Rust, a programming language that began as a side project at Mozilla in 2010, is gaining steam, per Wired.

Why Rust?

There are two reasons it’s blowing up right now:

  • Security: Rust makes it impossible for programmers to add memory-safety bugs to their code, which account for ~70% of security vulnerabilities.
  • Performance: While Rust isn’t the only “memory-safe” language out there, its advocates say it’s faster than other ones, like Java.

These traits, combined with a growing community, have earned the language rave reviews.

In June, Rust won the title of most loved language on Stack Overflow for the seventh year in a row, with 87% of users saying they want to continue using it.

It’s not just developers

Some of the biggest players in tech have made big bets on Rust as well:

  • Microsoft, Google, and Amazon have been using Rust since 2019, and even partnered with Mozilla and Huawei to create the Rust Foundation, a nonprofit to grow the language.

Of course, no language is perfect, and Rust has its downsides — including a longer learning curve than other languages — but its champions argue the trade-off is worth it.

BTW, to find out what your programming language says about you, this post compares programming languages to zodiac signs.

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Wowza: Gallery Furniture owner Jim “Mattress Mack” McIngvale won $75m on the Houston Astros’ World Series win — the largest legal payout in sports betting history. Here’s a great video of him absolutely losing his mind during a go-ahead moment.


Siri, drop the “hey.” Apple reportedly plans to drop the “hey” from “Hey Siri,” and is looking to bring the voice assistant to third parties.

Meta layoffs? The company, which has a headcount of ~87k+, could move forward with large-scale layoffs as soon as this week.

Twitter founder Jack Dorsey took responsibility for the company’s recent layoffs, and ex-employees filed a class-action lawsuit claiming the company violated California’s WARN Act, which requires 60 days of advance notice.

FedEx and Amazon are winding down their use of certain delivery robots. Speaking of, RIP to this food delivery bot that was demolished by a train.

Glossier is continuing its brick-and-mortar push with two new stores in Philly and Brooklyn.

General Mills launched mini versions of Trix, Cinnamon Toast Crunch, and Reese’s Puffs cereals. Also, since when were there mini Doritos?!

Bullying in the workplace can cost startups money and talent — and you might not even know it’s happening. Learn how to identify and stop bullying on The Hustle blog.

top posthumous earners
Olivia Heller

The top posthumous earners

They say you can’t take it with you, but you can apparently keep earning big bucks after you’ve died.

Forbes revealed the year’s 13 top-earning dead celebrities. Collectively, they’ve earned $1.6B, up 72% from last year and the biggest take since Forbes started counting in 2001.

A few highlights:

J.R.R. Tolkien earned $500m thanks to Swedish video game company Embracer’s acquisition of Middle-Earth Enterprises, which owns exclusive rights to elements of the Lord of the Rings author’s work.

Elvis Presely came in fourth with $110m from tickets, shows, merchandise, and boosted interest in the singer following Baz Luhrmann’s biopic Elvis.

The bottom two slots belong to Beatles: John Lennon with $16m and George Harrison with $12m. Both estates received millions from the Beatles Cirque du Soleil show and Disney’s “Get Back” docuseries.

Curious about who topped last year’s list? Author Roald Dahl after Netflix paid $684m for the Roald Dahl Story Company.

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Free Resource

How to handle objections (and close more deals)

Prospects love to bring the pushback. It’s just how it is.

That’s why sales folks exist, and sellers who trounce consumer concerns can earn close rates as high as 64%.

Learn how to execute stellar sales meetings through the tips and templates in this excellent guide, written by Calendly, Gong, and HubSpot.

Master objection handling to close more deals:

  • The etiquette of meeting scheduling
  • A swift template for meeting invitations
  • How top sellers combat pushback
  • Three steps to handle sales objections
  • Five scripts to address common concerns

Spruce up your sales strategy with this free resource.

Squash prospect pushback →

Digits: Airplane seats, Egyptian internet cables, and more

1) In the 1970s, the average airplane seat measured 35 inches long (including legroom) and 18 inches wide. Today, they’re 31 inches long and 16.5 inches wide. The FAA is now sorting through 24k+ public comments on the issue, 98% of which support minimum seat size regulations.

2) Apparently, 17% of global internet traffic moves through Egypt; 16 subsea internet cables run beneath the Red Sea and through the country. Who knew?!

3) The US tattoo market is estimated to be worth $1.4B. Ephemeral, a made-to-fade tattoo startup that’s raised $26.8m, is growing but also seeing complaints that its tattoos aren’t… fading.

4) The Electronic Privacy Information Center released a report detailing 28 algorithms that Washington DC uses to automate work across public benefits, health care, policing, and housing.

5) The Powerball jackpot reached a record $1.9B. The next chance to win is today, and odds are one in 292.2m. Good luck.

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🗳️ On this day: In 1916, suffragist Jeannette Rankin of Montana became the first US congresswoman.

😀 That’s cool: This project analyzes faces featured in Time magazine, between 1923 and 2014, to observe American cultural shifts.

🤝 How to: Six tips for reducing hiring and promotion bias.

🪴 Art: Watch artist Hannah Levesque build a tiny greenhouse.

🐕 Aww: And now, a dog who loves to visit his friends.

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So, anyway… follow us on Twitter.


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Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “I thought rust was bad?” Dent.

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