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Good news for all the “Shark Tank” fans out there — HubSpot just launched a “Shark Tank” rewatch podcast called Another Bite

… and we’re running a $5k contest to celebrate. Up for grabs: a few iPhone 14 Pros and much more → here’s a quick link.

In today’s email:

  • Amazon: Layoffs incoming?
  • Chart: Fake tweet fallout.
  • Keurig: The push for smarter coffee pods.
  • Around the web: A CIA museum, Google Sheets escape room, parrot surprise, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Juliet and Jacob discuss how fake Twitter accounts are moving markets, Amazon’s $1T drop, and more.

The big idea

Amazon set for largest layoffs in company history

Yesterday, we had planned on using this space to write about Amazon’s massive, under-the-radar advertising business.

As the day progressed — plans changed.

Early yesterday morning…

… CNN dropped an interview with Jeff Bezos in which he committed to giving away the majority of his $124B fortune.

  • Bezos — who’s pledged $10B to climate causes over 10 years — has been criticized for being philanthropically sparing. His ex-wife MacKenzie Scott, for instance, has doled out ~$4B to 465 organizations in less than a year.

Still, Bezos’ pledge was positive — which is why the next chunk of news felt particularly stark.

“Amazon said to plan to lay off thousands”

Reporting from The New York Times found some 10k corporate employees —  ~3% of its corporate workforce — could be cut this week, primarily from Amazon’s devices, retail, and HR units.

  • Last week, Amazon became the first public company to ever lose $1T+ in value, dipping to $879B from its peak of $1.88T in July 2021. (It’s now back to ~$1T.)

The layoffs would be CEO Andy Jassy’s latest cost-cutting measure. Following a period of explosive growth, Amazon has scaled back on warehouse expansions and home delivery robots, sunset, and frozen hiring.

On Twitter, while many celebrated Bezos’ charitable morning announcements, some were quick to point out the fishy timing before the layoff news. “Chef’s kiss billionaire/media behavior,” one user wrote.

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eyeball wearing a hat

Record: MrBeast now boasts the most subscribers on YouTube, overtaking PewDiePie. In August, he celebrated reaching 1m subscribers by gifting one of them a private island.


Vow, an Australian cultivated meat company specializing in less common meats like kangaroo, alpaca, and quail, raised $49.2m.

Maven Clinic raised a $90m Series E at a $1.35B valuation. The women’s and family health unicorn boasts half the Fortune 15 as customers.

Elon Musk said he’ll sleep at Twitter HQ “until [the] org is fixed,” and explained that Twitter employees must now buy food at the office — previously a free perk that cost $13m annually.

Google will pay $391.5m to settle a privacy lawsuit with attorneys general from 40 states who accuse the tech giant of tracking geolocation data after users thought they’d turned it off.

Airbnb co-founder Joe Gebbia is launching Samara, a new venture that sells factory-produced apartments to rent out in your backyard, starting at $289k.

Motivation and discipline can be equally important in overcoming slumps at work. Learn how to tap into both to supercharge your career or business on The Hustle blog.

Eli Lilly stock price
Singdhi Sokpo Tweet this Image

One fake Tweet may have cost Twitter a lot

Twitter owner Elon Musk recently announced anyone could get a verified blue check for $8/mo. Chaos ensued.

Last Thursday, Eli Lilly and Co. appeared to tweet that insulin would be free, but it was actually someone posing as the pharma giant after purchasing a check mark.

Then what?

Eli Lilly disputed the tweet on its account, but the fake tweet remained up for hours — possibly because Musk laid off ~50% of Twitter’s staff.

Users, including Sen. Bernie Sanders, took the opportunity to point out that Eli Lilly has increased the price of the lifesaving drug by 1.2k% since 1996.

Eli Lilly shares dropped 4.37% — a loss of $15B+ — while several other “verified” accounts began parodying politicians and other companies.

On Friday, Twitter paused its check mark program.

It could be a costly joke…

… for the struggling social platform.

Eli Lilly — which spends $100m+ annually in TV and digital ads — paused its Twitter spend, per The Washington Post. So have Mondelez, General Mills, United Airlines, and GM, among others.

Not fun fact: The RAND Corporation found the average price for a vial of insulin is $12 in Canada, compared to ~$99 in the US.

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Keurig storage

Keurig’s push for smart coffee

If you’re looking for a quick and easy coffee ritual, it’s hard to beat Keurig.

As of last year, 35m US households relied on the single-serve pioneer for their morning cups.

But recent moves to make its machines smarter could help Keurig reach younger consumers and grow that number considerably, per The Boston Globe.

The K-Cup revolution…

… started with a 2017 research study in which 10k participants were given WiFi-connected Keurig machines, providing insight into customer preferences.

  • The study revealed two surprises: Consumers want stronger coffee, and larger cups, than Keurig expected.

These findings led Keurig to prioritize customization through a combination of hardware and software, including:

  • Medusa, a device that punctures the K-Cups with five needles to make stronger brews than its traditional single-needle part.
  • BrewID, which uses AI to recognize the brand and roast of each pod, then customizes the brew settings accordingly.

The updates are already paying off

Intelligentsia, a specialty coffee roaster that previously refused to work with Keurig, agreed to partner with the company on K-Cups last summer after trialing the new tech.

Now, armed for the future with its smart pods, the biggest threat facing Keurig might just be the rise of slow brewers.

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🎮 On this day: In 2001, Microsoft released the Xbox with “Halo” as its launch title.

🎧 Podcast: Listen to this episode of Finding Founders to find out how Stu Krieger went from Disney fan to writing with George Lucas and Steven Spielberg.

🧩 Cure boredom: Coefficient, an app that brings live data into Google Sheets, made a Google Sheets Escape Room game to celebrate its Series A.

🤐 That’s interesting: Inside the very secretive CIA Museum.

🦜 Aww: Surprise, it’s parrots.

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Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “The King of Slow Brew” Dent.

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