You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

⛏️ Ore you ready for a shortage?

View Online

The Hustle

A French court ruled in favor of a man who claimed his ex-employer fired him for not being “fun.”

In today’s email:

  • Yahoo: What’s next for the company?
  • Chart: Tesla hits some traffic.
  • Copper: Ore you ready for a shortage?
  • Around the web: Discovering new creators, all about the slow cooker, awesome kinetic sculptures, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Jacob and Juliet break down Tesla’s shrinking market share, Yahoo’s latest strategy, Netflix’s “Wordle” regrets, and a whole lot more.

The big idea

Yahoo is betting on a clickbait powerhouse

Yahoo and its yodel ruled the late ‘90s internet — but in the years since, it’s seen ups, downs, and a whole lot of acquisitions. So, what’s next?

This week, Yahoo announced a ~25% stake in ad company Taboola, per TechCrunch.

Taboola provides “chumbox” ads, the array of sponsored clickbait found across news sites. It will now take over native advertising across Yahoo’s brands.

While digital ad spend is down…

… amid recession fears, Yahoo CEO Jim Lanzone believes it has “huge wind” behind it in the long term.

The two companies anticipate $1B in annual revenue from their partnership — and they do have a lot of eyeballs.

  • Yahoo gets ~900m monthly active users across its properties (e.g., AOL, TechCrunch, Engadget, etc.)
  • Taboola has partnered with 9k publishers and reaches 500m people daily

Plus, Taboola CEO Adam Singolda has promised to help Yahoo advertisers target consumers more effectively, including those on Apple devices.

Yahoo’s making moves

In 2021, Verizon sold its media businesses, including Yahoo and AOL, to Apollo Global Management for $5B. Apollo sold off some of Yahoo’s assets, and is now focusing on some interesting endeavors, per Axios, such as:

  • Adding betting to Yahoo Sports. It already offers a paid subscription for people who are really into fantasy sports
  • Building a “Bloomberg for retail trading” into Yahoo Finance with a suite of tools for buying and selling stock

Lanzone said Yahoo may also expand its subscription biz, which includes its premium email; invest in ecommerce; or pursue other acquisitions or partnerships.

BTW: Remember when Yahoo had TV? We miss that “Other Space” show.

Share on Facebook Share on Twitter Send as email to a friend View on our website
eyeball wearing a hat

Spotify Wrapped: Bad Bunny was 2022’s most-streamed artist. Harry Styles’ “As It Was” was the most-streamed song. And Style’s “Music for a Sushi Restaurant” was definitely the year’s most corporate tune.


An analyst for Twitter in Europe told Platformer that ad revenue there is down 15% YoY and weekly bookings are down 49%. Meanwhile, Elon Musk appeared to cordially meet with Tim Cook just days after declaring “war” on Apple.

Netflix CEO Reed Hastings says he “berated” his M&A team for not buying “Wordle.” He also emphasized that the company’s focused on games, of which they have three new ones.

San Francisco approved a policy that lets police use robots as a “deadly force option” if absolutely necessary. Feels like the plot of many scary movies… Oh well!

SBF may have offered TMI in his latest interview. When asked if his lawyers were suggesting the interview was a good idea, the former FTX CEO replied, “They are very much not.”

Zhengzhou, home of “iPhone City’s” 200k workers, is lifting its covid lockdown. Since October, analysts estimate disruptions there have cost Apple $1B weekly.

Meta is reducing its real-world footprint, deciding against renewing a 250k+ square-foot office lease in NYC.

Sounds legit: Disgraced Fyre Festival founder Billy McFarland is back with PYRT, a project that will supposedly bring creators to a real island, while anyone can visit a virtual one.

More cuts: DoorDash will lay off 1,250 employees, CNN is making some cuts, and crypto firm Kraken is letting go of 1.1k.

Singdhi Sokpo Tweet this Image

Tesla’s wide-open road is getting cramped

For years, Tesla has enjoyed a majority share of the US electric vehicle market with little competition.

While the company’s done a great job using its first-mover advantage to expand its lineup, charging network, and factories, this period of nearly unchallenged growth is rapidly closing.

What’s happening?

Per estimates from S&P Global Mobility, Tesla’s US EV market share will drop to less than 20% by 2025, down from 65% this year and 71% last year.

  • As more affordable options become available, Tesla’s entry-level Model 3, which starts at $40k+, is looking increasingly pricey.

To that end, Tesla is reportedly ramping up development of a cheaper Model 3. The company is also delivering its first-ever electric Semi Truck to Pepsi today.

Big picture: Roughly 5.1% of 10.22m vehicles registered in the US through Q3 were electric, up from 2.8% in 2021. Small, but growing fast.

Share on Facebook Share on Twitter Send as email to a friend View on our website
Free Resource

Post-death decluttering and zero-proof spirits

Each week, our analysts are searching for undercovered markets with serious growth potential.

Two intriguing (and unrelated) “flares” from a recent Trends newsletter:

  • Decluttering services: The subreddit r/ChildOfHoarders has seen steady growth since 2018, and the boomer generation’s parents aren’t getting younger. We brainstormed ideas to support them.
  • Nonalcoholic drinks: Cheers to the sober-curious movement, which (if monthly “Mocktail” searches are any indication) is having another round. Here’s product inspiration, plus DIY opportunities.

There are hundreds of research reports and thousands of startup ideas inside Trends — but the top feature is daily discussions with digital experts.

Test-drive incredible content and community for startups.

$1 Trends trial →
Precious Metals

Ready ore not, here comes a copper shortage

New anxiety just dropped: we’re running out of copper — and that’s a big problem, not just because it means fewer lucky pennies.

Per Fortune, we need copper to build things like water pipes, computers, and phones. Not to mention electric vehicles, and solar and wind power infrastructure.

Making matters worse…

… we’ve been wasting precious copper resources for thousands of years:

  • When ore is pulled from the earth, metal is extracted; anything too difficult or expensive to process is discarded.
  • In the last decade, an estimated 43m tons of copper — worth $2T+ — has been mined but left unprocessed.

Companies are digging up solutions

Jetti Resources — a startup backed by some of the world’s biggest miners, and recently valued at $2.5B — aims to repurpose all that previously discarded ore.

Enter the rock-munchin’ microbes:

  • A common type of ore traps copper behind a thin film, where existing mining methods can’t reach it.
  • Jetti’s tech uses a chemical catalyst to break through that layer, and microbes eat the rock to release the copper.

If the mining OGs are ready to share their rocks, tech like Jetti’s could produce 8m additional tons of copper each year by the 2040s.

That’s a lot of lucky pennies.

Share on Facebook Share on Twitter Send as email to a friend View on our website

🚗 On this day: In 1913, Henry Ford installed the first moving assembly line for mass automobile production, cutting production time from 12 hours to 1 hour and 33 minutes.

🍲 That’s interesting: The history of the slow cooker and how it changed life in the kitchen (and on the road).

🦆 Art: Lucy Jean Green makes kinetic sculptures, like this one of ducks flying over a colorful landscape.

💡 Useful: This website surfaces interesting creators from across platforms, including YouTube, TikTok, and Etsy.

🐼 Aww: And now, a snow panda.


Follow us on the blue bird app.

How did you like today’s email?
Love It Meh Hate It
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, Sara Cravatts, and Rob Litterst.
Editing by: Mark “Hit my Yahoo email” Dent.

Was this email forwarded to you? Sign up here.

Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission');,wrappingDiv => { var sp = new URLSearchParams(; setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = ''; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="US"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value=""> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns=""><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>