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The Hustle

Laxative availability is a growing concern in the US, with bare shelves becoming more regular in drugstores. An uptick in popularity among youngsters may be to blame — TikTok’s #GutTok has amassed 1.1B+ views — but it’s still likely the No. 2 cause (behind rising demand from an aging population).

In today’s email:

  • Wage access apps: A risky new personal finance trend.
  • Failed festivals: Why are so many events ending in disaster?
  • Pee your plants: A startup finds an eco-friendly product in urine.
  • Around the web: Where to go to see fall foliage, sumo wrestling’s growing popularity in the US, viral pet cows, and more.

👇 Listen: We’re a little skeptical about attending Fyre Festival 2.0.

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The big idea
One hand holding a blank check and another in a sweatshirt holding a smartphone with an animated money sign on the screen.

Would you pay for your own paycheck? Wage access apps think so

It turns out our personal finances are in as bleak a state as they feel.

More than one-third of Americans say they couldn’t cover a $400 emergency expense in cash, and the average consumer has ~$5.7k in credit card debt.

To shorten the time between paychecks, more people are turning to wage access apps — services that offer users early access to earned funds in exchange for a fee, per Vox.

The apps fall into two categories:

  • Programs integrated directly into employer payroll systems that let workers access their wages in advance before deducting from their paychecks.
  • Direct-to-consumer apps that give people their money in advance based on what they say they’ll earn in the future.

The demand for both is rising: Consumers obtained $9.5B through early wage access companies in 2020, up from $3.2B in 2018.

But who uses them? And why?

These apps are particularly popular among low-wage workers in industries like food service, gig work, and retail.

Their popularity hinges on the fact that workers are often not paid enough (the federal minimum wage is $7.25 an hour) or are paid too slowly.

And they aren’t used for unnecessary splurges: 80% of consumers rely on the apps to pay for essential expenses like groceries, rent, and child care.

There are plenty of issues

Since wage access apps are essentially loans, they come with a heaping side of fine print — and fees:

  • Unless an employer swallows the fees, users pay to access their own money. This can range from less than $1 to more than $20, depending on the requested amount.
  • Between January 2016 and January 2023, workers filed 450+ complaints against wage access providers with the Consumer Financial Protection Bureau.

These fees add up quickly, and a recent report found fees for early wage access programs averaged an annual interest rate of more than 300%.

Early wage access apps are new…

… and states are still deciding how to regulate them. So far, Connecticut has passed legislation defining them as loans, and California is close behind.

Ultimately, all this discourse highlights the long-standing issue that low-wage American workers are often penalized when struggling to make a living wage.

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Listen Now

‘Should I switch up my niche?’

That’s the age-old question that every entrepreneur has asked ~1k times. And any self-starter several ventures deep will quickly confess: Pivots tend to end up in the game plan.

When sales are a-slump, sometimes the offer needs an overhaul. Try this episode of Online Marketing Made Easy, where Amy Porterfield discusses making foundational changes on the fly.

Explained on the podcast:

  • Four questions to ask before a change-up
  • Amy’s experience with early-stage pivots
  • How to maintain meaningful momentum
  • Field notes on finding the right direction

Tune in to Amy’s advice on roughin’ it through the struggle.

How to nail a niche 🔨 →
TRENDING
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Have you seen the US military’s missing F-35 jet? Its pilot safely ejected amid “a mishap” over South Carolina. Now, the plane — estimated to cost taxpayers ~$1.7T over its lifetime — is lost, perhaps in a lake, and the government is requesting the public’s help to find it.

SNIPPETS

Bleach breach: Clorox is struggling to get manufacturing operations back up to speed after an August cyberattack. Clorox says some of its products will consequently be in short supply for an unknown amount of time.

Kellogg Co. formally announced it will split into two independent businesses — WK Kellogg Co. and, um, Kellanova. WK Kellogg will keep Frosted Flakes and Froot Loops while Kellanova gets custody over snacks including Cheez-It and Pop-Tarts.

Pub probs: Pub closures have spiked in England and Wales, with two pubs closing every day amid rising costs and changing consumer habits. There were 383 pubs closed between January and June 2023, compared to 386 in all of 2022.

Katy Perry is the latest artist to sell her catalog, giving Litmus Music masters and publishing rights to her last five albums for a reported $225m.

Mark Cuban lost ~$870k in a crypto phishing scam. The investor suspects he downloaded a fake wallet he found via a Google search and it drained his actual wallet.

Not a secret: Indeed found that 50% of US job postings in August listed salary info. In Colorado and California, where pay transparency is mandatory, it was 81% and 70%, respectively.

AI startup Writer Inc. raised $100m for its tech trained on corporate-speak and designed to help companies generate things like product descriptions, job listings, and social media posts.

Team-building activities: Here are 50+ fun ideas for breaking the ice and boosting morale in classic, chuckle-hucking fashion.

FROM THE BLOG
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In the last 50 years, no technology has grown faster than AI. If you’re not prepared, you’re falling behind. Learn how to protect your business from the AI tidal wave.

Stop, drop, rock & roll
The silhouette of a concert crowd against a purple background with lightning.

Why do festivals keep ending in disaster?

While there’s been plenty of buzz about concerts going right this summer — shout out to Beyoncé and Taylor Swift — there’s also been much talk about events going really wrong.

We can’t cover failed events without first mentioning the granddaddy of all bamboozles: the 2017 Fyre Festival, AKA the luxury Bahamian festival turned dumpster fire.

But a cultural obsession, a couple of documentaries, and a sentencing later… and we’re still watching festivals combust:

  • At this year’s Burning Man, 70k+ people were trapped in the muddy Nevada desert after heavy rain hit the campgrounds.
  • Attendees of the 2023 Electric Zoo festival filed a class-action lawsuit against the organizers for multiple last-minute cancellations and closures.
  • Blue Ridge Rock Festival in Virginia went south as extreme weather caused confusion and cancellations.
  • Thousands were evacuated from the World Scout Jamboree in South Korea due to a heat wave that left many seeking medical treatment.

And sometimes, true tragedy strikes large venues, like at the Astroworld concert in 2021 or, more recently, at the Brooklyn Mirage.

Why is this happening?

In part: more people, more problems. Gathering thousands of attendees together safely requires perfecting the logistics of everything from transportation and bathrooms to emergency services and security.

Plus, many large-scale events are held in remote locations to accommodate large crowds, meaning all infrastructure must be brought in and set up — essentially building cities from scratch, and inviting opportunities for things to go awry.

The rotten cherry on top? An increase in extreme weather conditions are making event planning even less predictable.

The blame game

While labor and material costs go up and consumer spending goes down, large events are left to make it work.

Electric Zoo blamed its cancellations on supply chain issues, writing: “The global supply chain disruptions have impacted industries worldwide, and, sadly, our beloved festival has not been immune.”

On the other hand, Burning Man organizers said there was no need for all the “fuss,” and that the situation was under control.

All we know for sure is that you won’t catch us at Fyre Fest 2.0.

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Wee Work
A green seedling rises from a mound of dirt with a row of white urinals in the background.

Kinda gross, but kinda cool? A startup that tells synthetic fertilizers to piss off

Not sure how to make this sound non-judgmental, but… you pee a lot.

Like, a lot — the average adult produces 100-150 gallons of urine every year.

It takes a bold company to raise its hands (which, let’s assume, it washes over and over again) and commit to collecting and making good use of mankind’s pungent cocktail.

Toopi Organics has been richly rewarded for doing so, with a $17.2m funding round for its urine-based biostimulants, per AgFunderNews.

And biostimulants are…?

They are substances applied to seeds and plants to promote growth, optimize health, enhance nutrient uptake, and/or increase crop yield.

Using urine as a biostimulant isn’t a new concept — it’s been used as fertilizer for thousands of years, in fact — but French startup Toopi takes it a step further by fermenting humanity’s bladder juice.

The end result: a product, Lactopi Start, that Toopi claims is so effective, it can reduce the need for synthetic fertilizers by up to 50%, upping sustainability and lowering costs across the agricultural sector.

Sounds great — what’s next?

Toopi’s goal is to cover 600k hectares of European crops with its biostimulant by 2027, which will take an extraordinary amount of pee — specifically, 2m+ liters.

Enter the infusion of capital, meant to expand Toopi’s urine collection network. Its partners already include highway rest stop operators, a company that leases port-a-potties to music festivals, and now a French theme park.

Following the essential collection part of the operation, it’ll store and convert its sloshing buckets into biostimulants at two new facilities in France and Belgium.

Then, Toopi will start selling its product far and wide, in hopes it can, uh, catch the fertilizer business with its pants down.

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AROUND THE WEB

🇳🇿 On this day: In 1893, New Zealand became the first country to grant women voting rights. The US did not follow suit until 1920.

🍁 That’s cool: A map of when and where leaves are predicted to change color in the US.

🤼 That’s interesting: Sumo wrestling is becoming more popular in the US, with sumo clubs popping up across the nation.

🎧 Podcast: On Success Story, hear from Lindsay McCormick, a pioneer of sustainable oral care, on how to build a mission-driven company.

🐄 Aww: Please look at these mini Highland cows.

MEME
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And by “something,” we don’t mean “get worse, somehow.” (Link)

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Today’s email was brought to you by Juliet Bennett Rylah and Sara Friedman.
Editing by: Ben “This email’s gone down the toilet” Berkley.

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