You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

✈️ Can Uber take over travel?

The Hustle

Glassdoor released its list of companies with the highest paying internship programs this week. At the top: Roblox, with a median monthly salary of $9,667. Us? Jealous of the interns? No, we’re not jealous. Not at all.

In today’s email:

  • Uber: Can it become a travel superapp?
  • Chart: The rise of VR comedy.
  • Foraged: The mushroom marketplace growing like a fungus.
  • Around the web: F1 tech at work, Wordle for movies, a bird breaking it down, and more cool internet finds.

🎧 On the go? Listen to today’s podcast to hear Jacob and Juliet tackle the $13B ecommerce mushroom industry, short-a** movies, VR comedians, Twitter’s edit button, and more.

The big idea
Uber car gif

Can Uber become a travel superapp?

Hopefully you’ve been treating your Uber drivers kindly because recent news suggests your rating may soon extend far beyond car rides.

Per CNBC, Uber announced it will let travelers book a wide range of travel options in its UK app this year, including trains, buses, planes, and car rentals.

The catch?

Uber won’t be providing the travel services itself. Uber will announce various partners over the coming months, and may take a cut of the bookings.

This isn’t the 1st time Uber has offered 3rd-party travel services in the app:

  • In 2019, Uber partnered with air carrier HeliFlite to launch Uber Copter, which allowed users to book short flights from Manhattan to JFK airport
  • In 2020, Uber partnered with Thames Clippers, an English boat company, to offer boat rides along the Thames River
  • Last month, Uber struck an agreement to list NYC taxis on the app

The move signals Uber’s goal to diversify its offerings as it shoots for long-term profitability and recovery from the pandemic.

The company’s leader has experience in the travel space. CEO Dara Khosrowshahi spent 12 years as CEO of Expedia Group, home to travel aggregation sites like Expedia.com, Hotels.com, and Vrbo.

But can they pull it off?

Becoming the go-to destination for travel won’t be a cakewalk. Along with Khosrowshahi’s old stomping grounds, Uber will have to compete with:

  • Google Travel, which includes Google Maps, Google Flights, and other tools to help users plan their next trip
  • Airbnb, which has hinted at its own superapp ambitions by allowing boutique hotels to list on the app, and building out trip planning features through its Experiences tab
  • Upstarts like Hopper, the fastest growing travel app in 2021, make the competitive picture even scarier

Then again, Uber has proven it’s cool with competition. After battling Lyft for years, the company duked it out with a long list of restaurant delivery apps to become DoorDash’s top challenger.

Share on Facebook Share on Twitter Send as email to a friend View on our website
SNIPPETS
  • Balance sheet blues: The Fed’s meeting minutes revealed that officials “generally agreed” it should shrink its balance sheet by $95B per month. The Dow, S&P 500, and Nasdaq all fell on the news.
  • Finally: Twitter is working on an edit button, and plans to test the feature with Twitter Blue users (its premium subscription product).
  • That was Fast: Affirm, the “buy now, pay later” giant, said it’s hiring ~130 former Fast engineers after the 1-click payment app shut its doors.
  • First mover: Pinterest announced a comprehensive policy to combat false and misleading claims about climate change on its platform. The policy applies to both community posts and ads.
  • Intoxicating numbers: In his 1st year in business, this cocktail robot entrepreneur reeled in $25m. Check out his lessons on entrepreneurship, perfecting a product, and becoming a leader on The Hustle blog.

Chart
search interest for VR comedy

Singdhi Sokpo

VR comedy is growing with the metaverse

Virtual reality is an odd thing. On one hand, headset sales were up 92% last year to 11.2m units, and Meta has more than 6x the job openings for Oculus than for Messenger, Instagram, and WhatsApp combined.

On the other hand, VR is a joke. Literally. A medium known as VR comedy — consisting of oddball interactions between people in the metaverse — is now trending, with ~30m views on TikTok.

The content is pretty ridiculous. One clip of a VR courtroom is about as orderly as you’d expect.

Who are these comedians?

One popular group, Hummy’s VR Comedy, has 457k TikTok followers and 14.6m YouTube views. Their most popular TikTok is a quirky conversation with a banana man in an elevator.

Another group, Merry VR Pranksters, describes itself as “3 guys who do voices/characters and mess with people in VR.” Some clips include:

  • An argument about getting a papercut in VR
  • A guy throwing virtual paper airplanes at people
  • A funny discussion with a Meta employee in VR

Our thoughts: The bits are funny — but they’re especially hilarious when you consider the interactions are between legless avatars controlled by real people, all of whom are speaking into a 1-pound hunk of plastic strapped to their heads.

Share on Facebook Share on Twitter Send as email to a friend View on our website
Free Resource

How to brand a business on TikTok

Reaching the “1B+ Monthly Active Users” club marks elite app status.

The real power move is that TikTok did it in 5 years, whereas Facebook, Instagram, WhatsApp, and YouTube all existed for ~8 years before eclipsing that milestone.

We recognize TikTok’s overwhelming outreach potential for businesses. Cue the TikTok marketing, advertising, and business guide, composed by HubSpot social media specialists.

Actionable “TikTok for business” guide

  • Use TikTok to cultivate brand loyalty
  • Understand the 6 types of TikTok ads
  • Create videos that engage and entertain
  • Learn social listening and monitoring tactics
  • Data-packed insights and content inspiration

Including examples from Fenty Beauty, Zoom, Canva, Microsoft, Vimeo…

You should be up on this.

How to win on TikTok →
Finders Eaters
yellow mushrooms

People love foraged mushrooms — now, there’s an app for that

Rooting around the $5 cheese bin at the grocery store is kind of like foraging, right? But seriously, there’s a market for those who know how to find edible plants in the wild.

Mushrooms alone — the eating kind, not the tripping kind — are a $13B market, according to Jack Hamrick, co-founder of Foraged, a digital marketplace for foragers to connect with buyers.

Hamrick told TechCrunch he was trying to buy a “chicken of the woods” — a mushroom some think tastes like chicken — when he connected with Andy Conner, who was trying to unload 10 pounds of seaweed.

The pair launched Foraged in 2021, which has since attracted sellers hawking produce, oils, spices, and more.

Foraged says sales are growing 434% quarter over quarter. For now, the platform takes 10% per order. The average cart total is ~$120.

Who buys foraged goods?

Mostly upscale restaurants that want to impress customers with their field- or woods-to-table menus.

One forager described his $200/hour side hustle foraging wild mushrooms for chefs, while Bryan Jessop told Business Insider he quit his job as an economics consultant to forage for Bay Area restaurants.

But home cooks are getting in on Earth’s bounty, too. Interest in foraging blossomed on TikTok amid the pandemic and knowledgeable creators amassed large followings.

Alexis Nikole Nelson, for example, teaches 3.4m followers how to find edible weeds, herbs, flowers, and more to turn into meals. Education is key, because eating plants you find willy-nilly can still kill you, even if it’s on-trend.

But depending on where you live, some choice ‘shrooms may not grow nearby, making Foraged a solid option if you’ve just gotta make this chicken (of the woods) noodle soup.

Share on Facebook Share on Twitter Send as email to a friend View on our website
AROUND THE WEB

✉️ On this day: In 1940, Booker T. Washington became the 1st Black person depicted on a US stamp. The stamp was part of the Famous Americans Issue, which included 35 notable figures.

🎥 Cure boredom: Framed gives you 6 chances to guess the movie using only a still frame each time.

🏎️ That’s interesting: How F1 tech has made its way into our everyday lives, from ordinary cars on the road to the way hospitals work.

🎨 Art: Peter Tarka makes extremely cool 3D illustrations. Check some out here.

🐦 Aww: And now, a bird that’s ready to hit the club.

Meme of the day
Uber taxi meme

It’s pretty mind-blowing. (Source: Uberpromo.in)

SHARE THE HUSTLE

Hey. Stop keeping us a secret.

Refer just 3 people and we’ll start to send some goodies as a thank you.

My First Million ebook

Spread the news. Help us grow 🌱

Share The Hustle 🤠 →

Or copy this custom referral link: {referral_url}

Your referral count: {referral_count}

SHARE THE HUSTLE
Stickers

Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {5-referral_count} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Spread the news. Help us grow 🌱

Share The Hustle 🤠 →

Or copy this custom referral link: {referral_url}

Your referral count: {referral_count}

SHARE THE HUSTLE
Pint Glass

Look at you, smarty pants. You’ve already shared The Hustle with {referral_count} friends and enemies.

But hey, just because you’re a business nerd doesn’t mean you can’t enjoy a cool bevvy. Get {10-referral_count} more referrals and we’ll send you a pint glass etched with The Hustle logo.

Spread the news. Help us grow 🌱

Share The Hustle 🤠 →

Or copy this custom referral link: {referral_url}

Your referral count: {referral_count}

SHARE THE HUSTLE
Hustle hat

You’re only {15-referral_count} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Spread the news. Help us grow 🌱

Share The Hustle 🤠 →

Or copy this custom referral link: {referral_url}

Your referral count: {referral_count}

SHARE THE HUSTLE
Always be Hustlin' tee

You’re close to the most coveted item in Hustle-land: The Always Be Hustlin Tee.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {25 – referral_count} more of your friends to get the goods:

{referral_url}

P.S. You can always check your referral count here.

SHARE THE HUSTLE
Hustle Hoodie

Damn, you’re on a roll. You’ve got the pint glass. You’ve got the hat. It’s time to complete your collection, don’t you think?

Get {35 – referral_count} more referrals and we’ll send you our favorite piece of Hustle swag: The Startup Sweatshirt. Slipping into this piece of fleece might just transport you to Silicon Valley (or maybe somewhere better, your pick).

Share this link to get the goods:

{referral_url}

P.S. You can always check your referral count here.

SHARE THE HUSTLE
Trends Screenshot

Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {75 – referral_count} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you — and enjoy our premium research and content.

Here’s that link you’ll need:

{referral_url}

P.S. You can always check your referral count here.

SHARE THE HUSTLE
dinner with Sam Parr

Well, well. Look who climbed the ladder. We’re so proud.

You seem like the kind of person who knows how to work a network. Your beast-like qualities have granted you an opportunity to bag The Hustle’s grand prize.

Get {1000 – referral_count} more referrals and you’ve got yourself a meeting with Sam Parr, founder of The Hustle. You might recognize him from the My First Million podcast. He loves that you love his good ol’ newsletter, and wants to treat you.

Lunch, brunch, linner, dinner, drinks. Feel free to get creative.

You’re just {1000 – referral_count} referrals away. The final boss awaits.

Here’s that special link one more time:

{referral_url}

P.S. You can always check your referral count here.

How did you like today’s email?

Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, Rob Litterst.
Editing by: Mark “The Portabello Prince” Dent.

PODCAST JOBS CONTACT US
Facebook Youtube Instagram Twitter

25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768 Never want to hear from us again? Break our hearts and unsubscribe.

The Hustle logo

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="https://thehustle.co/signup" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); wrappingDivs.forEach(wrappingDiv => { var sp = new URLSearchParams(window.location.search); setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; error.style = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; captchaVersion.name = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); captchaEl.id = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = 'https://www.recaptcha.net/recaptcha/api.js?onload=onloadCallback&render=explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } function appendCheckboxes_email_submission() { var wrappingDiv = document.getElementById('email-submission'); var optInDivs = wrappingDiv.querySelectorAll('.trends-opt-in'); optInDivs.forEach(el => { el.style.display = null; if (el.getElementsByClassName('trends-opt-in-checkbox').length < 1) { var checkbox = document.createElement('input'); checkbox.setAttribute('id', 'trends_opt_in_email_submission'); checkbox.setAttribute('class', 'trends-opt-in-checkbox'); checkbox.setAttribute('type', 'checkbox'); checkbox.setAttribute('name', 'trends_opt_in'); var label = document.createElement('label'); label.setAttribute('for', 'trends_opt_in_email_submission'); label.setAttribute('class', 'trends-opt-in-text'); label.textContent = "Yes, I'd like to receive additional emails on hot business opportunities from Trends, by the Hustle"; el.appendChild(checkbox); el.appendChild(label); checkbox.click(); } }) } window.addEventListener('DOMContentLoaded', (event) => { initForm(); if (true) { appendCheckboxes_email_submission(); } }); </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="https://cms.thehustle.co/api/v1/contacts/wordpress_create" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value="https://thehustle.co/signup"> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="trends-opt-in" style="display:none;"></div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>