🍔 Crazy new foods trends


April 27, 2021

{date(‘MMMM dd, yyyy’,time(“now”))}
The Hustle

GameStop CEO George Sherman will leave the retailer with a pay package worth $160m+. This is the corporate equivalent of doing 0 work on a school project and still getting an A+.

The big idea
food gif

Food is having a moment right now

If there’s one thing we can all agree on, it’s that food is a darn good thing.

So it comes as welcome news that recent weeks have seen a smorgasbord of food developments…

… Including some delicious new tech:

  • Bear Robotics announced a partnership with the NBA’s Houston Rockets to serve drinks and snacks to fans with the Servi bot (how creative)
  • Amazon plans to introduce pay-with-your-palm service at a Whole Foods in Seattle
  • Domino’s recently announced driverless pizza deliveries in Houston through a partnership with Nuro
  • Hazel Technologies raised $70m to keep harvested produce fresh for 3x longer with tiny, antifungal vapor-releasing packets for commercial food boxes

Startups around the world are kneading dough, too

The pandemic has offered the perfect recipe for scaling food platforms to raise money and expand operations:

  • Belgium’s Deliverect raised $65m for its ordering platform that serviced 30m orders in 2020, up ~750% YoY
  • India’s Swiggy raised $800m at a $5B valuation for its delivery platform
  • Spain’s Glovo grabbed $528m to help offer its 10m customers deliveries in 10-15 minutes
  • Norway’s Kolonial bagged $265m and now controls ~70% of the country’s online grocery delivery market

But sometimes ‘food’ doesn’t really mean food

  • Reese’s just announced a partnership with HipDot Cosmetics for a peanut butter cup-inspired makeup line.
  • Busch Beer is offering $20k to fetch a new “chief tasting officer” for its Dog Brew bone broth “beer” (for dogs, to be clear) that quickly sold out last year.
  • Pepsi is bringing Pepsi Blue back to shelves this summer.

Like it or not, we’re into weird drinks at The Hustle, so we’ll be giving this last one a try.

Share on Facebook Share on Twitter Send as email to a friend View on our website
SNIPPETS
  • Big bucks: In the aftermath of the failed European Super League experiment, Spotify founder Daniel Ek is making a bid to own the Arsenal football club.
  • Streaming beef: Roku users may lose access to YouTube TV after it rejected the Google-owned property’s request to manipulate search results.
  • Lyft off: Rideshare firm Lyft sells its self-driving unit to Toyota for $550m.
  • Secure the deal: Private equity firm Thoma Bravo will buy cyber firm Proofpoint (email security) for $12.3B and take it private. It’s the largest software PE deal ever.
Big Deal Alert
Panasonic logo

Panasonic acquires Blue Yonder in a $7B+ supply-chain software deal

Let us introduce you to Blue Yonder, one of the world’s largest supply-chain software companies.

Last week, Japanese electronics maker Panasonic acquired the software firm for $7.1B, per Supply Chain Dive.

At this point, you’re probably wondering:

WTF is ‘supply-chain software’?

Here’s an example:

  • Panasonic manufactures a widget
  • Blue Yonder installs sensors and tracking technology in the warehouse floor that manufacturer the widget and logistics department that ships it
  • Real-time widget data on inventory, delivery, and sorting status all flow through a central Blue Yonder “control tower” to help improve operational efficiency

As highlighted in the deal’s presentation, Blue Yonder’s technology is used by 3k customers in 76 countries and includes 65 of the world’s largest retailers like Starbucks, Procter & Gamble, and Coca-Cola.

The pandemic has strained supply chains…

… and Blue Yonder’s software provides a way to manage more frequent planning cycles and a massive shift to ecommerce.

In business jargon, the ~$30B Panasonic Corp. — which manufactures everything from EV car batteries to consumer TVs — says the deal “will connect the digital and physical layers.”

This is actually the 2nd deal in as many months by a giant Japanese manufacturer acquiring a software firm: Hitachi recently plunked down $9.6B for Silicon Valley-based GlobalLogic.

Share on Facebook Share on Twitter Send as email to a friend View on our website
Corporate moves
Apple logo

Apple is dropping $1B+ for a building in North Carolina

Today, Apple employs 95k people in America.

But by 2026, the iPhone maker has promised to add 20k more jobs on US soil, per The Wall Street Journal.

At least 3k of those jobs will be in Raleigh, North Carolina — and to accommodate its new employees, Apple is dropping $1B+ to build its first East Coast campus.

The new office will focus on software and AI talent

North Carolina is home to the Research Triangle Park, a region that includes 3 top-tier (you guessed it) research universities:

  • North Carolina State University (Raleigh)
  • Duke University (Durham)
  • University of North Carolina (Chapel Hill)

The $2T tech giant joins other notables names in the area, including IBM, Red Hat Software, Cisco Systems, and Epic Games (the maker of Fortnite who is suing Apple for its App Store policies), according to the WSJ.

While Apple’s HQ remains in California…

… anchored by its $5B spaceship-shaped Apple Park, the company has been planting its flag around the country.

Apple’s satellite offices place it in a prime position to poach talent in many industries, per Above Avalon:

  • Seattle (Amazon)
  • San Diego (chipmaker Qualcomm)
  • Culver City (Hollywood talent)
  • Pittsburgh (autonomous systems)
  • New York (media and publishing)
  • Boston (robotics)

A new Apple office looks great for the local economy, but competition should be quaking.

Share on Facebook Share on Twitter Send as email to a friend View on our website

TRENDS

Over $4m in revenue in the first 12 months…

Have you visited the Trends community lately?

Here’s what you might have missed last week:

  • Trends member Romain shared how he generated over $4m from an online course in just 12 months
  • A group of 25+ Trends investors are looking to make investments between $25,000 – $3mm in other members businesses
  • Professional hockey player Doug Lynch shared his three tips to be a high-performing entrepreneur
  • And much, much more

To join in on the discussion, try one week of Trends for just $1.

Join the Discussion →

Meme of the day
food meme

Source: Buzzfeed / Twitter

SHARE THE HUSTLE
Hustle Cons Greatest Hits ebook

Over the years, we’ve learned… secrets.

The business secrets, tips, and tricks that have helped founders go from zero to millions — and even billions — of dollars.

Want to see ‘em? Just refer {3-referral_count} more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.

Here’s a message you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free: {referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE
Stickers

Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {5-referral_count} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Here’s a message you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free: {referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE
Pint Glass

Look at you, smarty pants. You’ve already shared The Hustle with {referral_count} friends and enemies.

But hey, just because you’re a business nerd doesn’t mean you can’t enjoy a cool bevvy. Get {10-referral_count} more referrals and we’ll send you a pint glass etched with The Hustle logo.

Anyway, here’s a message you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free: {referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE
Ambassador Rewards

You’re only {15-referral_count} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Here’s a message you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free: {referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE
Always be Hustlin' tee

You’re close to the most coveted item in Hustle-land: The Always Be Hustlin Tee.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {25 – referral_count} more of your friends to get the goods:

{referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE
Hustle Hoodie

Damn, you’re on a roll. You’ve got the pint glass. You’ve got the hat. It’s time to complete your collection, don’t you think?

Get {50 – referral_count} more referrals and we’ll send you our favorite piece of Hustle swag: The Startup Sweatshirt. Slipping into this piece of fleece might just transport you to Silicon Valley (or maybe somewhere better, your pick).

Share this link to get the goods:

{referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE
Trends Screenshot

Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {100 – referral_count} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you — and enjoy our premium research and content.

Share this link with {100 – referral_count} more of your friends to get the goods:

{referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE
Plane

If you love us so much why don’t you just marry us?

Get {1000 – referral_count} more referrals and we’ll fly you to The Hustle HQ in beautiful, downtown eastern Austin, Texas. Round-trip flight, 2 nights in a hotel downtown, and some wining and dining with The Hustle fam.

Heck, you practically work here anyway. Copy & paste this link to share:

{referral_url}

P.S. You can always check your referral count here.

Share The Hustle →

How did you like today’s email?

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.