You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2.5M+ innovators in the loop.

🏊 Lifeguards are making pools of cash

Sign up for the free, 5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet.

View Online

The Hustle

A study found juvenile great white sharks to have almost no interest in biting humans, which would be incredible news if the word “almost” didn’t exist. Need a win today? Take this away instead: The study does suggest that the average shark encounter is harmless.

Also: We’re off Monday in observance of Juneteenth. Hope to see you right back here on June 20.

In today’s email:

  • Uh oh, uh oh, uh oh, oh, no, no: So say Swedish economists.
  • Here’s the scoop: Teens have a sweet summer job market.
  • Weekend Reads: Catch up on the week’s can’t-miss links.
  • Around the Web: A wild heist, a space milestone, meeting pixie frogs, and more.

👇 Listen: We don’t exclusively talk about the economics of Beyoncé, but it’s pretty close to that.

podcast media player
The Big Idea

Who runs the world? We’re increasingly convinced it’s Beyoncé

Beyoncé fans argue that their favorite artist is the center of the universe and, well, it’s getting harder to disagree every day.

Case in point: Government agency Sweden Statistics released numbers this week showing Swedish inflation exceeding expectations.

You may think Beyoncé isn’t at the heart of this Swedish economic data; you would be very wrong.

Wait, Beyoncé really sent a whole-ass nation’s inflation numbers off target?

That’s what Danske Bank economists told the Financial Times, yes. Let’s explain:

  • Last month, the singer kicked off her hotly anticipated world tour in Stockholm, playing two sold-out shows in front of 46k attendees each night.
  • With ticket prices far more reasonable in Sweden compared to later tour dates — tickets that were running $2k+ in New York and Los Angeles were going for under $200 in Stockholm, per Vulture — hordes of international fans swooped in.
  • Economists say the accompanying surge in hotel prices led to an estimated 0.2% rise in Sweden’s inflation rate.

The Riksbank, one of the final western central banks to fight inflation by raising interest rates, forecast a figure of 8.1% for May. Beyoncé’s, uh, halo effect helped the overall number land at 8.2%.

So, this means Beyoncé runs Sweden now?

Basically, yes — but technically, no. If only because there’s another Boss already.

Bruce Springsteen’s three-night run in Gothenburg later this month is worrying Swedish economic forecasters — Swedbank told FT the shows may similarly catapult the nation’s inflation numbers.

View on site
eyeball wearing a hat

“Black Mirror” is back, with season 6 now available on Netflix. Is it any good, you wonder? Does it even matter, we wonder back? Love it or love to hate it, it’s bound to be fun.


TodAI in AI: Google delayed its EU debut of Bard, pending an examination of the tool’s data privacy practices by regulators.

Meanwhile, Toronto mayoral candidate Anthony Furey’s campaign photos have some veracity issues, including AI-generated encampments and a three-armed woman.

Cava Group, the biz behind the fast-casual Mediterranean chain, sold 14.4m shares for a ~$2.45B valuation upon its IPO Thursday.

The USDA approved the label “cell-cultivated chicken” for lab-grown chicken from Upside Foods and Eat Just. Both have FDA approval, but await USDA inspections for US sales.

Not bad: Swedish gaming company MOBA Networks will acquire Wargraphs, a one-man gaming startup behind“League of Legends” companion app Porofessor, for $54m.

Texas passed a law requiring parental consent for social media users under 18 years old. Parents can also request underage users’ personal data, or delete their account.

Striking a chord: Major US ticket sellers agreed to start displaying full prices upfront. See our previous coverage on the economics of Ticketmaster, including an interview with the company’s ex-CEO.

Must-watch webinar: Join product leaders from Typeform and HubSpot to learn how AI is transforming customer engagement.

Shift happens
teen labor force participation over time
Olivia Heller

Summer gains: The teen job market is beefing back up

We recently explored astronomically priced, and themed, summer camps. Here’s a tip, teen readers: Get in on the action.

In April, the Department of Labor reported 5.7m unemployed job seekers and 10.1m job openings. The shortage is helping pump wages, especially for teens, whose median weekly summer pay rose 7% between 2019 and 2022, more than any other age group.

Shift happens

In May, 36.8% of US teens were working or seeking work, up from a pre-pandemic low of 32.5% in 2014, but far from the consistent 50%+ seen up until 2001.

Economists attribute the dip to priority shifts — e.g., schooling, unpaid internships, and extracurriculars, according to WSJ.

One place these trends are noticeable: Pools and beaches, where lifeguard shortages are leading to limited openings.

  • Seattle’s lifeguard staffing levels are so dire, the city has raised the starting wage to $21+/hour.

BTW: Nebraska had America’s highest teen employment rate in summer 2022, at 65.9%. Hawaii had the lowest, at 23.7%, and we’re honestly not sure who deserves bragging rights.

View on site
Free Resource

The customer satisfaction metrics that matter

Any brand worth its bread strives to deliver five-star service — it’s a key differentiating factor that leads people to pick you over your competitors.

To sharpen your process, watch Jamal from HubSpot unpack the customer service metrics that count, plus relevant questions to keep your brand a cut above the rest.

(There’s also an invite involving corn dogs.)

Appease your people →
Weekend Reads

In case you missed ‘em, here’s this week’s best…

  • Tweet: Me looking like the coach of the 1980 US Olympic men’s hockey team when I need ChatGPT to spit out 30 more caption options for my Instagram post.
  • Story: Long lines and high demand for Taylor Swift gear have opened a market for creative fans. Here are the entrepreneurs paying rent with Taylor-made Swift merch.
  • Video: Everyone loves it when a golfer hits a hole-in-one — except for the insurance company footing the bill. Folks, welcome to the strange, little-known world of hole-in-one insurance. Let’s tee this baby up.
  • Blog: Feeling like you didn’t get enough done this week? Join the club. We sat down with a neuroscientist to bring you all the hacks on finding your flow stay, limiting distractions, and staying focused.

🚀On this day: In 1963, Soviet cosmonaut Valentina Tereshkova became the first woman in space, aboard Vostok 6.

🫠 How to: Handle bad feedback — as in, negative feedback poorly given — from a manager.

🐄 Blog: This startup is trying to save the planet — one cow burp at a time.

💎 That’s interesting: A bizarre jewelry heist involving the former prime minister of Qatar and a Florida psychic.

🐸 Aww: And now, all about pixie frogs.

  1. The Founding Fathers had British accents. SOURCE

  2. Computer games are in fact minigames in the main game of reality. SOURCE

  3. Horrible and terrible are synonyms, but horrific and terrific are opposites. SOURCE

  4. You and multiple strangers have eaten the exact same animal. You all just took different parts of it. SOURCE

  5. The first Greek to climb to the top of Mount Olympus must have been sorely disappointed. SOURCE

via Reddit

Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.

all prizes

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {{5-contact.referral_count}} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Look at you, smarty pants. You’ve already shared The Hustle with {{contact.referral_count}} friends and enemies.

We’d love to take you out for drinks, but that involves some unsightly logistics. So here’s what we’ve got planned instead.

Get {{10-contact.referral_count}} more referrals and we’ll send you a tumbler stamped with The Hustle logo.

You’ll be sippin’ in style soon enough. Here’s your link.


Your referral count: {{contact.referral_count}}

Hustle hat

You’re only {{15-contact.referral_count}} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}

The Hustle TV hooded sweatshirt

You’re getting dangerously close to the most coveted item in Hustle-land: The Hustle Television Hooded Sweatshirt.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {{25 – contact.referral_count}} more of your friends to get the goods:



Damn, you’re on a roll.

You’ve got the tumbler. You’ve got the hat and hoodie to match. It’s time to beef up that collection, don’t you think?

Get {{35 – contact.referral_count}} more referrals and we’ll send you our cozy new swag bundle: The Hustle Hooded Long Sleeve and Island Design Tee. These relaxing tops would be great accessories for your next island trip (if you get that far *wink*).

Share this link to get the goods:



Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {{75 – contact.referral_count}} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you) — and enjoy our premium research and content.

Here’s that link you’ll need:



Well, well. Look who’s climbing the ladder. We’re so proud.

You seem like the kind of person who can work a network. So you’ve landed an opportunity to bag The Hustle’s grand prize.

Get {{1000 – contact.referral_count}} more referrals and you’ve got yourself a free $1,500 airline gift card to the destination of your choosing – plus a set of Tumi luggage for all your favorite things.

If you’re not sure where you wanna go… better start looking.

You’re just {{1000 – contact.referral_count}} referrals away.

Here’s that special link one more time:


Today’s email was brought to you by Jacob Cohen and Juliet Bennett Rylah.
Editing by: Ben “Swede dreams” Berkley.

Was this email forwarded to you? Sign up here.

FB YT Insta Twitter
{{site_settings.company_name}}, {{site_settings.company_street_address_1}}, {{site_settings.company_city}}, {{site_settings.company_state}} 02141, US.
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?