You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

🏓 Perks are evolving

View Online

The Hustle

New research suggests starting high school later in the day could reduce mental health issues, proving what teens have known for years — school starts way too early.

In today’s email:

  • Anti-perks: The perks that nobody wants.
  • Chart: The last piano makers.
  • Finances: On-the-street interviews about money are blowing up.
  • Around the Web: A frustrating game, accessible websites, why reading helps you sleep, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Zack and Rob talk office perks. For years, tech companies have offered pingpong tables, beer fridges, and snack bars. But do workers actually want this stuff?

The big idea
workplace perks

Zachary Crockett

What the heck is an anti-perk?

If you’ve applied for a job in tech, you’ve probably seen that they come with a long list of perks.

Companies use everything from pingpong tables to beer fridges to attract talent. But a recent viral Twitter thread suggests workers don’t even want these things, per Protocol.


… are perks that sound good but don’t actually matter to workers. The biggest offender?

  • Unlimited vacation, which doesn’t really work unless the company encourages employees to take time off.

Other perks that drew feisty replies include free booze, free massages, and special-purpose rooms (e.g., fitness, nap, and meditation rooms).

So what do workers actually want?

Recent research suggests workers are more interested in perks that align with their values. A few examples include:

  • Location-agnostic pay, which encourages employees to work from wherever they want.
  • Generous leave policies, including more time for maternity and paternity leave.

In short, as remote work continues to trend, benefits that require office visits don’t carry the same weight that they used to.

But… not all workers are on the same page. Some Google employees recently pushed back when the company cut costs on travel and events, causing billionaire CEO Sundar Pichai to drop a major rebuttal: “money ≠ fun.”

Share on Facebook Share on Twitter Send as email to a friend View on our website
eyeball wearing a hat

Huh? Dude Perfect, a sports-oriented YouTube collective, unveiled plans for a $100m HQ with a 330-foot trick-shot tower.


The S&P 500 hit a two-year low on Tuesday, down ~24% from its record-high close on Jan. 3.

Robinhood released a beta version of its Web3 wallet to 10k users. Robinhood Wallet will allow users to trade 20+ cryptocurrencies without fees.

Substack launched its own reader app for the web, which includes an uncluttered feed and keyboard shortcuts.

The NBA relaunched its app with a TikTok-like vertical video feed that includes a “For You” tab with personalized highlights.

Calendly has acquired Prelude, an interview scheduling platform. It’s the $3B+ calendar company’s first acquisition.

Yikes: Six US and Australian Uber Connect drivers told NBC News they’re afraid customers use the courier service to transport drugs.

Video game conference E3 will return in person in June 2023 for the first time since canceling due to covid in 2020.

NASA’s Double Asteroid Redirection Test (DART) successfully crashed into an asteroid on Monday, hopefully something it could repeat if one was headed toward Earth.

The SEC is suing three ex-MoviePass execs, claiming they misled the public about its business model. Meanwhile, OG founder Stacy Spikes is trying again.

The story of Woot: What did Matt Rutledge do after selling his daily deals website to Amazon for $110m? Waited an arguably respectable length of time… then launched three competitors. The full story is inside Trends.


How one of America’s last piano manufacturers stays alive

Inside an old brick building in Haverhill, Massachusetts, you’ll find one of the last vestiges of a once-formidable industry.

Entering the six-story structure is like going back in time: Stacks of kiln-dried maple line the walls. Artisans carefully tinker with tuning pins. A light tinkling of classical music rises above the whir of 100-year-old machines.

  • Not long ago, piano factories were one of America’s largest industries, employing tens of thousands of workers.

Today, only two remain: Steinway & Sons in New York, and this place — Mason & Hamlin.

Over the past century, nearly all American piano manufacturers have been eradicated by foreign competition and the rise of competing technologies.

But Mason & Hamlin has survived largely by turning to the past, drawing inspiration from a bygone era of artisanry.

Read the full story →
Free Resource

Five business podcasts to binge

Google “top business podcasts,” and you’ll find four of ours above the fold.

We’re growing something big. We don’t plug the HubSpot Podcast Network each week, but our creators steadily drop bodacious content.

So, to round out International Podcast Month, we’re sending five of our in-house faves.

Press play on our latest shows:

Enough excellent audio to get you through the week.

More prolific podcasts →
Money Talks

People are opening up about their finances… on the street

It used to be considered rude to ask how much someone makes.

Not today. Lately, street interviews where people are asked about their salary, rent, and bank accounts have grown enormously popular.

One brand in the space…

… Salary Transparent Street, was founded by Hannah Williams, who started the project after realizing how often she found herself underpaid at work.

  • In her rapid-fire videos, you’ll hear from all kinds of Americans, on the street, about their salaries.

Williams quit her job making $115k as a senior data analyst and, as of July, has made $22k+ through the brand. She now sports an Indeed company-branded mic, and offers guides, a newsletter, and other resources.

Outside of salaries…

… creators have been conducting impromptu street interviews about:

  • Rent: Caleb Simpson goes around NYC asking people how much they pay for rent, then tours their apartments.
  • Balances: Creators like Chris Stocks and Cody Premer ask people about how much money is in their bank accounts.

One woman, with ~$40k, said she made the money uploading pics of her feet on FeetFinder, a site for buying and selling foot content.

New side hustle, anyone?

Share on Facebook Share on Twitter Send as email to a friend View on our website

🍏 On this day: In 1997, Apple launched its successful “Think Different” campaign, dreamed up by advertising agency TBWA\Chiat\Day.

😠 Haha: “Sim Nimby” is an online game about building a community. Except you can’t build anywhere.

📚 Chill out: Why reading a book, whether paper or on a device without blue light, could help you get a better night’s sleep.

👍 How to: Make sure your website is accessible.

🐐 Aww: And now, Uber for goats.

beer fridge meme

It’s not even good beer. (Source:

How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “King of the pingpong table” Dent.

Was this email forwarded to you? Sign up here.

Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle logo

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission');,wrappingDiv => { var sp = new URLSearchParams(; setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = ''; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="US"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value=""> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns=""><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>