You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

🏠 Smart-home tech, explained

The Hustle

Last week, we asked Disney super fans to complete a short survey. We got 359 responses (and counting), including the following totals:

  • 52 readers have been to Disney theme parks 100+ times
  • 26 readers have a Disney tattoo
  • 151 readers would live in Disney’s master-planned community

The bottom line? Disney might be onto something with its real estate play.

In today’s email:

  • Smart homes: Why Big Tech players are working together in the home.
  • Uber visual: Which cities have the best — and worst — riders, according to drivers.
  • Metaverse damages: When immersive VR goes wrong.
  • Around the web: Discord tips, what the heck are wine bricks, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear about VR injuries, Trump’s new app, and the DAO trying to buy the Broncos.

The big idea
big tech gif

Why Big Tech is cooperating on smart homes

In the 1970s, there was a famous battle between competing technology standards for video cassette tapes: Betamax vs. Video Home System (VHS).

By the end of the decade, VHS won out as the industry standard for Hollywood. A similar standard is taking hold for smart-home technology, and it’s called Matter.

Here are notable details, per The Wall Street Journal:

How smart-home tech works

If you own an Amazon Echo or Google Home speaker, these devices communicate via the cloud to activate things around the home (blinds, lights) or answer questions (“OK Google, what’s the best daily business and tech newsletter?”)

Conversely, Apple’s HomeKit is a more self-contained system that just operates within your home. The Matter standard will create a similar self-contained system but for all smart-home devices.

Why is Big Tech cooperating?

Amazon, Apple, Google, and 220 more companies will support Matter moving forward. WSJ notes that “more than 5.5B Matter-compliant smart-home devices” will ship by 2030. Why cooperate?

  • It makes the market bigger: Consumers don’t have to worry if one device works with another.
  • It’s developer-friendly: Creators can send product updates just once instead of making changes specific to Apple, Amazon, and Google.
  • It’s consumer-friendly: A consistent standard means better security and longer shelf life.

How will it work?

When Matter officially launches midyear, supported smart-home products will include door locks, motion sensors, thermostats, lights, and smart TVs (not yet supported: security cameras, robot vacuums, and appliances).

And adding a new product is as simple as scanning a QR code.

Alexa, Siri, and the Google lady won’t be completely separated from the cloud. Each company has premium features for their own products. But for now, you can rest easy knowing generic smart lightbulbs will work with all of them.

Share on Facebook Share on Twitter Send as email to a friend View on our website
SNIPPETS

Bonobos will launch a Gen Z men’s line online and at 250 Walmart locations. It’s the 1st integration of Bonobos products into Walmart stores since the retailer purchased it in 2017 for $310m. #ecommerce-retail

You’d assume solar power only works with direct sunlight. But one researcher says indirect UV could work on cloudy days. #clean-energy

Star robots: Robots are being used as actors in theater, including the one-bot play “Uncanny Valley.” #emerging-tech

Germany’s Edgeless Systems uses “confidential computing” to make cloud storage more secure. Here’s how it works. #privacy

El Salvador has been big on crypto. And now, President Nayib Bukele has suggested offering citizenship to foreign investors. #fintech-crypto

Capcom has announced a 6th installment in the Street Fighter franchise, which turns 35 this year. Street Fighter V came out in 2016 and sold 6m copies. #big-tech

Map
Cities with highest Uber ratings

Uber’s latest feature: Your rating

Today in unsurprising news, NYC Uber riders have the worst average rating in America.

Uber recently published the city-by-city data after releasing an app update that allows you to check how many 5, 4, 3, 2, and yes 1-star ratings you’ve received from Uber drivers. You can access your rating data in the app’s privacy settings.

(Side note: Like funny TV? Watch comedian Nathan Fielder create a sleeper cell of “disgruntled taxi drivers for a plot to sabotage Uber’s business from the inside.” It’s the craziest and funniest thing you’ll see this month.)

Share on Facebook Share on Twitter Send as email to a friend View on our website
Virtual Games, Real-Life Pain
VR

It turns out VR can get a little too immersive

The sad truth of virtual reality games is that regardless of how immersive the experience, players are still firmly planted in the physical world.

When gamers forget that, bad things happen (in other words, they break stuff).

Case in point, insurance claims that mention VR headsets jumped 31% in 2021, per Sky News.

The rise of VR insurance claims…

… tracks closely with the popularity of VR headsets. Since 2016, claims are up 68%, with the average claim coming in at ~$880.

Aviva, an insurance company, shared examples of the claims they’ve received, which include:

  • A broken TV, from a gamer throwing a remote after being frightened by a zombie
  • Broken designer figurines, from a gamer swiping them off a mantlepiece

As they say, it’s all fun and games until someone gets hurt — but it turns out that’s happening too. VRtoER is a subreddit that collects injuries from VR games, counting 83k members and a long list of injuries.

So why does this matter?

With ~8m VR headsets sold since 2020, VR claims won’t be going away any time soon.

Brad Slingerlend from NZS Capital argues augmented reality is the better option for almost every type of app, and that big tech companies are moving in the wrong direction by focusing efforts on immersive VR.

One reason? Being tethered to the real world prevents accidents. If immersive VR is your thing, just make sure to give yourself some space.

Share on Facebook Share on Twitter Send as email to a friend View on our website
TRENDS

NFTs for sweepstakes and 25+ business ideas

In his recent comedy special, Aziz Ansari joked about the fortress-level lockdown security of the timeless McDonald’s Monopoly sweepstakes.

Ronald still got conned for millions in the ’90s.

Trends analyst Julia shares how blockchain can block fraud in the sweepstakes industry, plus 25 NFT applications for crowdfunding, music, gaming, publishing, event tickets, and more. Community-sourced.

Included Trends Blockchain group threads:

  • 24 ways to make it in the metaverse
  • How to grow an NFT project on Twitter and Discord
  • No- or low-code NFT-related creator apps
  • 10 reasons why marketers should take NFT clients
  • Where to go for the latest NFT news

Get access to the full article. Join 17k+ Trendsters for market moves, industry insights, and dynamic community advice.

Try Trends for a McChicken →
AROUND THE WEB

🏇 On this day: In 1969, Barbara Jo Rubin became the 1st female jockey to win a race on a US thoroughbred track. Her horse’s name was Cohesion.

🌍 Cure boredom: Globle is a game where you attempt to guess the mystery country in the fewest number of guesses.

🎧 How to: Here are 7 tips for mastering Discord.

🍷 That’s interesting: Ingenious vineyard owners made bricks of concentrated grape juice during Prohibition — and made bank doing it.

🐿️ Aww: And now, a squirrel that likes to hold hands.

Meme of the day
smart devices meme

When it comes to the smart house game, Pat is the 🐐 (Source: Reddit)

SHARE THE HUSTLE
Pint Glass

Look at you, smarty pants. You’ve already shared The Hustle with {referral_count} friends and enemies.

But hey, just because you’re a business nerd doesn’t mean you can’t enjoy a cool bevvy. Get {10-referral_count} more referrals and we’ll send you a pint glass etched with The Hustle logo.

Spread the news. Help us grow 🌱

Share The Hustle 🤠 →

Or copy this custom referral link: {referral_url}

Your referral count: {referral_count}

SHARE THE HUSTLE
Hustle hat

You’re only {15-referral_count} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Spread the news. Help us grow 🌱

Share The Hustle 🤠 →

Or copy this custom referral link: {referral_url}

Your referral count: {referral_count}

SHARE THE HUSTLE
Always be Hustlin' tee

You’re close to the most coveted item in Hustle-land: The Always Be Hustlin Tee.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {25 – referral_count} more of your friends to get the goods:

{referral_url}

P.S. You can always check your referral count here.

SHARE THE HUSTLE
Hustle Hoodie

Damn, you’re on a roll. You’ve got the pint glass. You’ve got the hat. It’s time to complete your collection, don’t you think?

Get {35 – referral_count} more referrals and we’ll send you our favorite piece of Hustle swag: The Startup Sweatshirt. Slipping into this piece of fleece might just transport you to Silicon Valley (or maybe somewhere better, your pick).

Share this link to get the goods:

{referral_url}

P.S. You can always check your referral count here.

SHARE THE HUSTLE
Trends Screenshot

Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {75 – referral_count} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you — and enjoy our premium research and content.

Here’s that link you’ll need:

{referral_url}

P.S. You can always check your referral count here.

SHARE THE HUSTLE
dinner with Sam Parr

Well, well. Look who climbed the ladder. We’re so proud.

You seem like the kind of person who knows how to work a network. Your beast-like qualities have granted you an opportunity to bag The Hustle’s grand prize.

Get {1000 – referral_count} more referrals and you’ve got yourself a meeting with Sam Parr, founder of The Hustle. You might recognize him from the My First Million podcast. He loves that you love his good ol’ newsletter, and wants to treat you.

Lunch, brunch, linner, dinner, drinks. Feel free to get creative.

You’re just {1000 – referral_count} referrals away. The final boss awaits.

Here’s that special link one more time:

{referral_url}

P.S. You can always check your referral count here.

How did you like today’s email?

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="https://thehustle.co/signup" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); wrappingDivs.forEach(wrappingDiv => { var sp = new URLSearchParams(window.location.search); setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; error.style = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; captchaVersion.name = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); captchaEl.id = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = 'https://www.recaptcha.net/recaptcha/api.js?onload=onloadCallback&render=explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } function appendCheckboxes_email_submission() { var wrappingDiv = document.getElementById('email-submission'); var optInDivs = wrappingDiv.querySelectorAll('.trends-opt-in'); optInDivs.forEach(el => { el.style.display = null; if (el.getElementsByClassName('trends-opt-in-checkbox').length < 1) { var checkbox = document.createElement('input'); checkbox.setAttribute('id', 'trends_opt_in_email_submission'); checkbox.setAttribute('class', 'trends-opt-in-checkbox'); checkbox.setAttribute('type', 'checkbox'); checkbox.setAttribute('name', 'trends_opt_in'); var label = document.createElement('label'); label.setAttribute('for', 'trends_opt_in_email_submission'); label.setAttribute('class', 'trends-opt-in-text'); label.textContent = "Yes, I'd like to receive additional emails on hot business opportunities from Trends, by the Hustle"; el.appendChild(checkbox); el.appendChild(label); checkbox.click(); } }) } window.addEventListener('DOMContentLoaded', (event) => { initForm(); if (true) { appendCheckboxes_email_submission(); } }); </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="https://cms.thehustle.co/api/v1/contacts/wordpress_create" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value="https://thehustle.co/signup"> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="trends-opt-in" style="display:none;"></div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>