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The Hustle

In 2022, Justin Bieber acquired a Bored Ape NFT valued at ~$1.3m. Today, it’s worth ~$56k. Fittingly, the ape in question looks on the verge of tears.

In today’s email:

  • Threads: We tried Meta’s Twitter rival.
  • Chicken big: Holy cow, we’re eating a lot of chicken.
  • Weekend Reads: Some light brunch fare.
  • Around the Web: A virtual theremin, an irksome password game, tips for dealing with toxic work environments, and more.

👇 Listen: To hear about bad beer names and why people love ‘em.

podcast media player
The big idea
Meta Threads screenshot

We tried Threads, Meta’s Twitter competitor

Well, it’s no cage match but Mark Zuckerberg’s Meta dropped Threads, a rival app to Elon Musk’s Twitter. And we decided, heck, Why not give it a whirl?

Threads — not to be confused with the 1984 feel-really-bad movie of the same name — looks almost exactly like Twitter, with short text, photo, and video posts that you can like, repost, comment on, or share.

Instagram’s Adam Mosseri told The Verge that, while Twitter “pioneered the space,” Meta felt there was an opportunity to build something new “given everything that was going on.”

What’s going on?

Ever since Elon Musk’s $44B takeover of Twitter, the platform’s been different.

Recently, Musk capped the number of tweets unverified users can see, sending a deluge of new users to Twitter founder Jack Dorsey’s app Bluesky (which just raised $8m, btw.)

Mastodon and Spill, a Black-owned app founded by ex-Twitter employees, experienced similar surges. By press time, Threads had courted 30m+ users.

If Threads looks like a Twitter clone…

… how does it differ?

It’s linked to Instagram, so you need an Instagram account to sign up. From there, you can import your Insta bio and people you follow.

So, if you, like me, use Twitter for work/community stuff and Insta for posting your cats, it may kick off on a different vibe. Also:

  • Threads’ character limit for posts is 500, versus Facebook’s 63k+ and Twitter’s 280 for nonpaid users or 10k for Twitter Blue subscribers.
  • So far, there’s only one feed, consisting of posts from people you follow and recommended content.
  • It doesn’t have account switching, hashtags, DMs, search, paid ads, or a desktop version… yet.
  • It’s currently unavailable in the EU due to concerns surrounding privacy regulations.
  • It has the same community standards as Instagram, so no NSFW stuff.

On the fence about Threads? Maybe think on it, ‘cause you can’t delete a Threads account without sacking the associated Instagram account.

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eyeball wearing a hat

In Indonesia, couples can score a ~$233 McDonald’s wedding package that includes 100 chicken burgers and 400 nuggets, a discount of ~$70 — though that doesn’t include the cost of actually having your wedding at a McDonald’s, so maybe don’t write your ball pit-themed vows yet.


TodAI in AI: OpenAI’s new Superalignment team aims to control “superintelligent” AI systems and prevent them from “going rogue,” which is super relaxing.

Claire’s has decided to postpone its IPO, citing current “public equity market conditions.” The chain declared bankruptcy in 2018, but rebounded due in part to a shift away from malls.

For some reason: Video game developer Rovio — which Sega is acquiring for ~$776m — is opening an “Angry Birds” cafe in Queens, New York, featuring VR and desserts, 14 years after the game’s launch.

JetBlue Airways will nix its partnership with American Airlines, per a judge’s order, in an attempt to protect its $3.8B merger with Spirit Airlines from the US Justice Department’s objections.

Volkswagen will test its self-driving EVs in Austin, Texas, this month. Initially, its ID Buzz vans will have human drivers for safety and only operate in geofenced areas.

New car sales were up in Q2 as supply chain issues resolve. Among them: GM saw sales pop 19% YoY, Ford 9.9%, Toyota 7%, Stellantis 6%, Honda 45%, Hyundai 14%, and Kia 15%.

Coop D’etat
per capita consumption of beef and chicken
Olivia Heller

Holy cow, we’re eating a lot of chicken

In case it wasn’t clear from the chart above, America is an undeniable chick magnet.

The cows are probably happy. Heck, for nearly three decades Chick-fil-A has hired them to paint “Eat Mor Chikin” billboards, infiltrate burger boardrooms, parachute onto fields, and launch into space — all in the name of getting people to eat more bird.

But, for the cows, while some lives may be spared, paychecks probably won’t.

Chickening out

US chicken consumption per capita flew past beef in 1993 and hasn’t stopped since, per Bloomberg. This year, Americans are forecast to eat 100.9 pounds of chicken, on average, compared to 56.3 pounds of beef.

  • Across the US cattle production industry, 700k+ businesses generated $85B in 2022 revenue; meatpacking accounts for another $300B annually.

As feed prices and drought drive up production costs for beef on one end, competition from chicken is ruffling feathers on the other.

Why the fowl play?

If there’s one thing today that unites Americans across every demographic, it’s chicken.

  • Four of Grubhub’s 10 bestselling dishes in 2022 were chicken. One was beef.
  • The average Chick-fil-A store brings in $6.8m in annual revenue, compared to McDonald’s $3.6m, and Popeyes has 3x’d sales in five years.

BTW: While cows and chickens have long had beef, they may soon share a common enemy in cleaner, greener, lab-grown meats — cultivated meat companies raised $896m in 2022, and regulators are keeping the momentum going.

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Free Resource

We launched an AI copywriting bot

It’s called Campaign Assistant. Like the others, it’s a total friend.

Unlike the others, it’s specifically coded to craft smart copy for websites, ads, emails, and all kinds of marketing campaigns. Consider it a time-saving tool, not some magical machine.

You still have to add the shine/slang/spunk yourself — but instant content is pretty crazy.

Try Campaign Assistant for free →
Weekend Reads

In case you missed ‘em, here’s this week’s best…

  • Tweet: Calm down, it’s just — *gulp* — Zoom.
  • Story: Burned DVDs, roadside vendors, and customers who have no idea what they’re buying. Here’s our feature on why so much of the world runs on counterfeit software.
  • Video: Why we love Costco, a place where you can get a 72-pound block of cheese and a casket in one trip.
  • Blog: One of the biggest worries for a business owner can be covering expenses. Here are the 10 best business credit cards for startups to get you started.

🪛 On this day: In 1936, inventor Henry F. Phillips received patents for the Phillips-head screw and screwdriver.

😡 Haha: A mildly infuriating game about choosing a password.

👀 Blog: You might be in a toxic work environment and not even know it. Here are 11 signs to look out for and help on how to address it.

🎵 That’s cool: An online theremin you can play in your browser, using your webcam.

🐦 Aww: TIL what a cassowary sounds like.

  1. Bob’s Burgers” would also be an appropriate title for “SpongeBob SquarePants. SOURCE

  2. It’s somewhat ironic that Ms. Frizzle used a magic school bus to teach science to children. SOURCE

  3. Children think excessively swearing is mature, but adults think excessively swearing is childish. SOURCE

  4. Drumsticks are ice cream cones that are named after cuts of poultry that are named after a musical instrument. SOURCE

  5. It makes sense to wake up early on a day off to fully appreciate not getting up early to go to work. SOURCE

via Reddit

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Editing by: Mark “Another app?” Dent.

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