You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2.5M+ innovators in the loop.

👐 Do-good app vs. trucker sex app

Sign up for the free, 5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet.

View Online

The Hustle

Listen up, Hangzhou Zoo in China and the people online who think the zoo’s sun bear is actually a human wearing a bear costume: We’re not bear experts and we’re not getting in the middle of this. What we are doing is simply begging the world for more scenarios in which zoos must clarify it’s “definitely a real animal” in their enclosures. That’s just comedy gold.

In today’s email:

  • Lies about lies? A data scandal in academia.
  • Making a Buc’: A convenience store snack-resale business worth millions.
  • Roar Social: The latest new social app is here. Can it do good?
  • Around the Web: Spaghetti squash’s whole deal, a zombie game, (some) animals love carrot time, and more.

👇 Listen: Learn more about the app replacing “likes” with donations.

podcast media player
The big idea
stack of papers

Academia drama involves lying about… lying

A scandal in which a successful professor is accused of fabricating data is revealing some interesting aspects of academia, including the existence of “data vigilantes.”

Francesca Gino…

… is a behavioral science researcher, author, and public speaker. Until she was placed on leave in June, she was a top-earning Harvard Business School professor, per Insider.

She’s also published 135+ papers, many of which have been picked up by media outlets — like a 2012 study that suggested putting an honesty pledge at the top of a document discourages cheating.

But does it?

A group of “vigilante” professors founded Data Colada in 2012, believing that scientific journals published studies that used altered data.

In 2020, Gino and her co-authors revealed they could not replicate their 2012 study and publicly shared the data for the first time. Data Colada jumped on it and found:

  • Odometer readings from an auto insurance company had been fabricated. Dan Ariely, the professor who received the data, agreed that it was fabricated, but both he and the insurance company have denied doing so, per NPR.

But Data Colada also accused Gino of fabricating other data, not just in that study, but three others — and “perhaps dozens.”

This could have ramifications for her collaborators, researchers who used her studies, and the governments and organizations that implemented changes based on her research.

Why would anyone falsify data?

Gino and Ariely are not the only people who have been accused of working with fabricated data.

To achieve tenure, professors have to get papers published in journals. Research that turns out to be insignificant isn’t as likely to be published — or go viral in the media.

To curb this:

  • It’s becoming more common to share data upfront, meaning researchers are free to inspect it for anomalies.
  • Journals are publishing studies with null or mixed results, making it less enticing to tweak data to arrive at favorable findings.
View on site
eyeball wearing a hat

If life in the metaverse someday feels like living in a Pixar movie, that’s not a mistake. Adobe, Apple, Autodesk, and Nvidia have all formally teamed up with Pixar to push the animation studio’s 3D tech as the standard graphical foundation for all “large-scale 3D projects.”


TodAI in AI: AI may replace your job and rebel against humanity, but all’s not lost — it may also help you dodge crummy YouTube videos. Google is testing auto-generated summaries to help users more quickly decide if a video is right for them.

Back from the Great Beyond: Bed Bath & Beyond kinda sorta came back to life Tuesday. Overstock bought the bankrupt brand’s intellectual property for $21.5m and transformed itself into, well, Bed Bath & Beyond.

Nacho average lawsuit: New Yorker Frank Siragusa proposed a $5m class-action lawsuit against Taco Bell, alleging that the chain falsely advertised the amount of beef and other ingredients in its Mexican Pizza and Crunchwrap Supreme.

Four stars? Uber posted its first-ever operating profit in Q2, but the company’s stock still took a detour south after earnings missed analysts’ revenue estimates.

The land of milk, honey, and… Amazon data centers? The tech giant announced the launch of a cloud infrastructure region in Israel, with a planned $7.2B investment in the region. Meanwhile, in the US, Amazon rolled out its virtual health care platform.

Amazon’s good news is CVS’s bad news: The pharmacy chain, which employed ~300k people in the US last year, is cutting 5k roles as it readies to spend big on furthering its own health care services.

Procrastinators rejoice: Pearson is gearing up for back to school season with AI study tools that it says won’t give shortcuts to answers but will include an “On a Tight Schedule” feature that summarizes videos for short-on-time students, AKA every student on earth.

Employee engagement is key to the long-term success of a company. Here are 10 of the best strategies for inspiring teams and optimizing productivity.

item markups

How one man created a multimillion-dollar resale market for Buc-ee’s snacks

On a busy stretch of I-35 in Denton, Texas, the local Buc-ee’s is hard to miss.

Founded in 1982, the Texas-based chain lives up to the state’s “everything is bigger here” mantra. The 50k-square-foot convenience store is outfitted with a 250-foot car wash, enough gas pumps to cover the length of a football field, and a human-size beaver statue.

But none of this is as impressive as the mammoth array of Buc-ee’s-branded snacks and merchandise inside of its stores, which have earned the chain a cult following.

There’s just one problem: If you’re a fan of these treats, getting them isn’t always easy. Buc-ee’s stores are typically in remote locations, and the chain doesn’t have an online store.

That’s why one Buc-ee’s fan decided to take matters into his own hands.

Read the full story. →
Free Resource

The definitive introduction to JavaScript

AKA one of the world’s most powerful programming languages.

Alongside HTML and CSS, Javascript is one of the three core coding pillars for beginners. It lets you create responsive, complex web pages that land like digital wizardry.

Also, way more than websites — games, art, IoT, and smart apps, too — making it super useful for both beginners and full-stack devs.

Learn about Javascript’s logic and flex functionality in this free ebook.

JavaScript 101 →
Giving it a shot
people on their phones

Can social media actually drive social good? Guess we’ll find out

Roar Social, a new social media platform that launched in beta yesterday, says it wants to “redefine what social media can be.”

Thank goodness. But also good freakin’ luck.

How’s Roar Social different?

It’s yet another video-sharing app, just like every other new social app you’ve already ignored, but this one hopes to stand out by sitting squarely between social media and philanthropy.

  • All users are prompted to follow “causes” — think climate change or animal rights — and, per Deadline, every post is attached to a cause.
  • There are no “likes.” Instead, if users want to support a video, they can tap a piggy bank icon, with each tap giving a penny to nonprofits tied to the associated cause.
  • Everyone on Roar Social has to load a “social giving wallet” with at least $5.

The platform hopes to attract creators to make exclusive content supporting their pet causes, and is also leaning on big brands to direct corporate social responsibility budgets toward matching Roar Social donations.

It wants to be the “fun” donation site — its founder specifically calls out GoFundMe as being un-fun — and leans hard on the phrase “Gamified Giving” on its website.

Where could the wheels come off?

Other than the typical challenges — an endlessly saturated social market, the costs of acquiring a sizeable user base, the uphill task of keeping users continually engaged — some very funny brand confusion could potentially pose a problem.

The top result for “Roar” in the App Store is Roar, a very, very different social app that appears to be half trucker communications and half, uh, live adult video chats.

View on site

🚇 On this day: In 1870, the Tower Subway became the first tube railway in the world, operating under the River Thames in London.

🍝 That’s interesting: The history of spaghetti squash.

👀 Video: Kipp and Kieran of Marketing Against the Grain are joined by My First Million’s Shaan Puri to discuss how to build a marketing-first business as an entrepreneur.

🧟 Cure boredom: This zombie game is simple, but intense.

🥕 Aww: And now, treat time.

meetings meme

So helpful, thanks. (Link)


Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.

all prizes

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {{5-contact.referral_count}} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Look at you, smarty pants. You’ve already shared The Hustle with {{contact.referral_count}} friends and enemies.

We’d love to take you out for drinks, but that involves some unsightly logistics. So here’s what we’ve got planned instead.

Get {{10-contact.referral_count}} more referrals and we’ll send you a tumbler stamped with The Hustle logo.

You’ll be sippin’ in style soon enough. Here’s your link.


Your referral count: {{contact.referral_count}}

Hustle hat

You’re only {{15-contact.referral_count}} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}

The Hustle TV hooded sweatshirt

You’re getting dangerously close to the most coveted item in Hustle-land: The Hustle Television Hooded Sweatshirt.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {{25 – contact.referral_count}} more of your friends to get the goods:



Damn, you’re on a roll.

You’ve got the tumbler. You’ve got the hat and hoodie to match. It’s time to beef up that collection, don’t you think?

Get {{35 – contact.referral_count}} more referrals and we’ll send you our cozy new swag bundle: The Hustle Hooded Long Sleeve and Island Design Tee. These relaxing tops would be great accessories for your next island trip (if you get that far *wink*).

Share this link to get the goods:



Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {{75 – contact.referral_count}} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you) — and enjoy our premium research and content.

Here’s that link you’ll need:



Well, well. Look who’s climbing the ladder. We’re so proud.

You seem like the kind of person who can work a network. So you’ve landed an opportunity to bag The Hustle’s grand prize.

Get {{1000 – contact.referral_count}} more referrals and you’ve got yourself a free $1,500 airline gift card to the destination of your choosing – plus a set of Tumi luggage for all your favorite things.

If you’re not sure where you wanna go… better start looking.

You’re just {{1000 – contact.referral_count}} referrals away.

Here’s that special link one more time:


Today’s email was brought to you by Jacob Cohen and Juliet Bennett Rylah.
Editing by: Ben “Not a bear in a man suit” Berkley.

Was this email forwarded to you? Sign up here.

FB YT Insta Twitter
{{site_settings.company_name}}, {{site_settings.company_street_address_1}}, {{site_settings.company_city}}, {{site_settings.company_state}} 02141, US.
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?