You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

👜 Weird purses are blowing up

View Online

The Hustle

Calling all scallywags — a pirate ship houseboat fully equipped with a skeleton crew just hit the market in Virginia for a $49k bounty.

In today’s email:

  • Work friends: A thing of the past?
  • Chart: The rise of Corn Kid.
  • Purses: They’re getting weird.
  • Around the web: A mysterious blimp, an unexpected visitor, using social for venture funds, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear about the booming market for weird purses, Biden’s expensive student loan plan, Peloton switching gears, and BlackBerry (the movie).

The big idea
work friends

Is this the end of work friends?

It’s hard to say whether Jim and Pam would have fallen in love over Zoom, but there’s no question the quirks of Dunder Mifflin’s office brought them closer together.

Future generations may watch “The Office” and marvel not only at Michael Scott’s timeless stupidity, but at the concept of “work friends.”

The office…

… is the second most common place to make friends, behind only “the neighborhood,” according to research from The Wall Street Journal.

But, with only 34% of knowledge workers in the US working in-office full time, that’s likely to change. A couple recent findings highlight why this is bad news for corporations:

  • Data suggests workers with a “best friend” at work are more likely to stay at their job.
  • Hybrid workers with a “best friend” at work dropped from 22% in 2019 to 17% in June.

Now corporations are taking it upon themselves to forge these relationships, scheduling in-person retreats, on-site training sessions, and virtual coffee chats.

But do workers even care?

A recent survey found US workers consider relationships with co-workers to be one of the least important factors of job satisfaction. Work-life balance and compensation ranked highest.

  • Gen Z values work friendships the most, with 16% of 18-25 year olds saying it’s the most important factor to job satisfaction

While it’s unclear how the Dunder Mifflin crew would have fared in a remote work environment, “The Office” cast did reunite for a Zoom wedding in 2020.

Share on Facebook Share on Twitter Send as email to a friend View on our website

President Biden plans to forgive $10k in federal student loan debt for most borrowers, and 9m+ people could become debt-free as a result. The plan could cost the government $300B to $980B.

Peloton will begin selling products on Amazon, its first retail partnership. The stock jumped over 20% on the news.

BlackBerry, a movie about the rise and fall of the ultra-popular, keyboard-centric Canadian smartphone, has wrapped production.

Amazon Care will shut down by the end of 2022, though Amazon still remains committed to building out its health care business.

TikTok is experimenting with a “Nearby” feed focused on relevant local content.

A Facebook glitch spammed users with posts of strangers’ comments on celebrity pages. Meta blamed a “configuration change.”

Snap will pay $35m to settle an Illinois lawsuit alleging filters and lenses violated the state’s Biometric Information Privacy Act.

Apple sent invites to a Sept. 7 event where it’s expected to launch iPhone 14 models with smaller camera cutouts that will replace the notch.

Another one? Tiger Woods and Rory McIlroy announced TGL, a team golf league that will kick off in 2024.

Buying an agency? One Trendster owns six. Check out his story on Trends to learn about microdeals, client turnover, and an old-school outreach approach that hits.

Corn Kid search interest

Singdhi Sokpo

The rise of Corn Kid and the internet’s catchiest song

This probably isn’t surprising, but an interview-turned-song of a young boy professing his love for corn has taken over.

It all started on Aug. 4, when YouTube channel Recess Therapy posted the adorable interview.

It launched into hyperdrive on Aug. 19, when TikToker @schmoyoho posted a musical remix of the clip.

The sound immediately took off…

… having now been used in 52k+ TikToks, including:

Currently, #ItsCorn and #CornKid combine for 160m+ views on TikTok.

Cameo, a company that lets actors, athletes, artists, and viral sensations send personalized video messages to fans for money, has already capitalized on the kid.

He’s charging $140 a pop.

Share on Facebook Share on Twitter Send as email to a friend View on our website
Free Resource

Secrets to scaling a young startup

If you’ve done the bustlin’ nine-to-five, chances are you’ve dreamt about quitting the stiff life to be a bona fide bootstrapper.

Big Vision co-founder Alyse Quinn made it real. Her award-winning branding firm has futurized classics like Dixon Ticonderoga and the YMCA.

Learn how she weathered those crucial early years of growth on this episode of CEO School.

How to make it as a startup:

  • Making wise financial decisions
  • Living off of savings
  • Hiring top talent
  • Reinvesting into the business
  • Scaling to seven-figure revenue

Tune into the HubSpot Podcast Network episode for wisdom.

How to start hot →
Gab Bag
weird purse

Weird purses are great for business

A slew of weird, expensive handbags have been circulating on social media, like:

Affluent fashionistas love them as conversation starters; brands love the attention.

The Trash Pouch scored Balenciaga 54k+ Twitter mentions and nearly $2m in media impact value in one week, per Business of Fashion.

Joseph Hancock II, director of Drexel University’s retail merchandising program, told The Wall Street Journal that brands also benefit from shoppers who visit their websites due to the buzz but buy something else.

Novelty bags are time-tested

People have been making bags that look like other things for centuries — like this 17th-century frog purse — and haven’t stopped, with novelty purses coming in and out of fashion throughout the decades.

  • Perhaps the most coveted (and most likely to retain their value) are Judith Leiber’s, the late Hungarian-American designer known for her crystal-encrusted creations.

Her work retails in the thousands and is often found in museums — and episodes of “Sex and the City.”

Fun fact: In 2008, the ~$385 BAGTV debuted with a DVD player and external screen, for all your on-the-go movie-watching needs.

Share on Facebook Share on Twitter Send as email to a friend View on our website

🪐 On this day: In 1939, The Wizard of Oz opened in US theaters. But its popularity really boomed after it aired on TV in 1956.

🔍 That’s interesting: In 1942, a US Navy blimp took off only to return hours later with no one aboard. What happened to its pilots remains a mystery.

🎧 Podcast: Can social media help with your venture fund? Learn how Mac The VC raised $10m from Twitter DMs on this episode of Parents Making Profits.

🦭 Haha: The story of how one home, and its cat, received a very unexpected guest.

☀️ And now: A vibe.

Corn Kid meme

Life in 2022. (Source: imgflip.com)

How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “Corn Adult” Dent.

Was this email forwarded to you? Sign up here.

Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle logo

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="https://thehustle.co/new-thank-you-v2/" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); Array.prototype.forEach.call(wrappingDivs,wrappingDiv => { var sp = new URLSearchParams(window.location.search); setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; error.style = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; captchaVersion.name = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); captchaEl.id = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = 'https://www.recaptcha.net/recaptcha/api.js?onload=onloadCallback&render=explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="https://cms.thehustle.co/api/v1/contacts/wordpress_create" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="DE"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value="https://thehustle.co/👜-weird-purses-are-blowing-up/"> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value="https://thehustle.co/new-thank-you-v2/"> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="https://thehustle.co/privacy">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>