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👩🏽‍💻 The women of crypto

The Hustle

Meta’s valuation recently tumbled below the $600B mark. That may not seem significant until you realize it’s the threshold US regulators are considering for antitrust legislation. It begs the question: Is Zuck playing chess while everyone else plays checkers?

In today’s email:

  • Women in crypto: The groups breaking up crypto’s boys club.
  • Heavyweights: Cars are getting heavier, even electric ones.
  • Q&A: Matterport’s CEO talks digital twins and the metaverse.
  • Around the web: Imaginary soundscapes, a philosopher’s pancake recipe, and more wild internet finds.

🎧 Wanna dive deeper? Listen to today’s podcast. We’re talking through gender inequalities in crypto, overpaying for cars, and a very bizarre $4B+ heist.

The big idea
woman holding crypto

Communities are forming around women in crypto

Several groups have emerged to help women learn about and get into DeFi, crypto, NFTs, and this whole Web3 thing, per The Information.

Why? Currently, it’s kind of a boys club:

  • Only ~15% of Bitcoin and ~12% of Ethereum investors are women
  • Of the 121 founders of the top crypto companies, 5 are women
  • Men are 2x as likely to invest in crypto as women
  • BlockFi found only 9% of women say they understand cryptocurrency

Why aren’t women more involved?

Cointelegraph spoke with several women in crypto, who cited issues including a lack of confidence in their knowledge about crypto for those who haven’t gotten on board, and harassment and subpar inclusion for those who have.

Olayinka Odeniran told The Information she was inspired to launch the Black Women Blockchain Council — which trains and promotes Black women interested in blockchain and fintech — after attending the North American Bitcoin Conference in Miami in 2018.

Not only were most speakers white men — just 3 of 88 speakers were women — but its after-party was at a strip club.

Meanwhile, a woman told Quartz that she lost a speaking engagement to a man… about a subject she’d taught him.

But more women are moving into the space…

… and these groups are there to help those just getting started.

BFF is a crypto collective founded by Brit + Co’s Brit Morin and Jaime Schmidt, founder of deodorant company Schmidt’s Naturals. It’s buzzy thanks to big names like actress Mila Kunis, model Tyra Banks, and VC Li Jin.

Not your thing? There’s also:

Surge, a community for women and nonbinary people
Crypto Besties
SheFi, which offers courses in DeFi
The UK-based Women in Blockchain Talks

Got a group you like? Tell us about it.

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German discount grocer Aldi says it will open 150 new US stores and a distribution center. It wants to become the nation’s 3rd-biggest grocery retailer this year. #ecommerce-retail

The World Wildlife Fund planned to mint NFTs depicting endangered animals but backed off over concerns about the project’s carbon footprint. #clean-energy

The Foo Fighters are playing a post-Super Bowl concert with a twist: it’s in VR and available on the Meta Oculus Quest headset. #emerging-tech

Never mind: After considerable backlash, the IRS will not require facial recognition for taxpayers to access their online accounts. #privacy

Crypto on ice: US Figure Skating is accepting crypto donations and gifts to fund athletes, clubs, programs, and initiatives. #fintech-crypto

Hot tip: Tumblr, the platform making a comeback with Gen Z, is launching a tip jar feature to help bloggers monetize their content. #big-tech

Do you work a 9-to-5 corporate job? On Twitter, we’re asking how many hours you really work. Join the conversation here! #hustle-picks

mass of vehicles sold in US over time

Graphic: Singdhi Sokpo

Do cars have a weight problem?

Cars have long been gaining weight. Since 1990, the average mass of US vehicles has increased 25%.

It’s a theme among electric cars, too. For instance, in 2020, the average EV sold in Europe was 16% heavier than the average of all vehicles sold.

In the US, heavy hitters include:

  • GMC’s Hummer EV (9k+ pounds)
  • Rivian’s R1T pickup (~7k pounds)
  • Ford’s F-150 Lightning (~6.5k pounds, 35% more than its gasoline twin)

The challenge here is that more weight means more raw materials needed, which is already a challenge for the EV market.

As they (probably) say, “new solutions, new problems.”

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Free Resource

How to nail the hybrid sales process

The shift to remote-everything reiterates how sales is an ever-evolving practice.

We know change hurts. We’re trying to ease transitions out here.

HubSpot teamed up with Sandler Training to update their ultimate guide for creating a sales process in today’s digital-first world.

8-minute video: Craft your airtight sales process 

YouTube comments are trifling, yes, but c’mon:

  • Crissy: “Ok this dude is a hidden secret. Loved the info. Very informative and fun!”
  • Lara: “Best HubSpot video I’ve ever watched. 10/10 for making me set aside my hatred for video and be completely engaged.”
  • Andres: “How did you get so good at presentation, storytelling and stuff like that? WE NEED TO KNOW.”

She called Jamal a cheat code. Watch for business and banter as usual.

Hybrid sales blueprint →
Matterport CEO

Matterport’s CEO on the future of digital twins and the metaverse

Have you ever done a digital 3D home tour?

There’s a high likelihood that the camera tech used to make the visual was created by Matterport.

Founded in 2011, Matterport is now a $2B+ leader in camera technology that creates “digital twins,” which is a virtual representation of physical spaces.

How it works:

  1. Scan a room with a Matterport camera or smartphone (with the Matterport app)
  2. Matterport’s AI platform stitches together the scans to create an immersive, dimensionally-accurate 3D model of any space

By straddling the digital and physical worlds, Matterport is often mentioned as a player in the development of the metaverse. To find out more, The Hustle spoke with Matterport’s CEO, RJ Pittman:

On who uses Matterport

“When we started out 10 years ago, real estate was the most practical application for our technology,” Pittman tells us. “Our technology has allowed for thousands of properties to be purchased sight-unseen.”

Today, with 5m+ spaces digitally captured, Matterport appeals to industries of all stripes:

  • Architects and engineers use it for construction projects
  • Retailers use it to remotely manage brick-and-mortar location layouts and inventory
  • Insurance companies use the tech to assess risk and process claims

On the future of digital twins

Matterport has already collected spatial data “comprising billions of square feet” across 175 countries. Pittman expects the trend to continue because insights from such data actually creates “new value for the property manager and the property itself.”

On the metaverse

Pittman says it’s still early to define the metaverse and that it’s important to avoid the “trap of becoming a technology in search of a problem to solve.”

As it has for a decade, Matterport is focused on marrying physical with digital and believes it’s complementary to metaverse-related announcements from other tech firms.

(Read the full Q&A here)

A 3D model of a home (nice treadmill)

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♟️ On this day: In 1996, IBM’s Deep Blue computer won the 1st of 6 matches against chess champion Garry Kasparov, the 1st time a computer had ever bested a world champ.

🔌 That’s interesting: A volcanic eruption severed an undersea communications cable, cutting off Tonga from the world. Fixing it isn’t easy.

🥞 How to: Philosopher John Locke had his own recipe for pancakes. Here’s how to make them.

🏖️ Chill out: Imaginary Soundscape generates a soundtrack to uploaded images or mapped street views. Sit back and go for a wander.

🪦 Haha: Here lies everything killed by Google, including YouTube Originals, Tour Builder, and Writely.

🐑 Aww: And now, a sheep on a trampoline.

Tweet of the day
Meta stock Tweet

Are we sure he’s not in on it? (Source: Twitter)


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