CEO Ryan Vero touts the store’s “treasure hunt experience,” saying, “The digital experience is really just a showcase for the brand.”
The retailer also filed for an IPO last October that could help it raise up to $100m.
If this run of success continues, Claire’s wouldn’t just be giving millennials like me flashbacks to our tween years — they’ll be able to do the same for generations to come.
Not so bad: Netflix reported it lost 970k subscribers in Q2, less than half of the 2m it expected. Despite the good news, the company still lost nearly 5x as many subscribers as Q1. On the upside, the streamer expects to add 1m subscribers in Q3.
Cruisin’: Carnival, Royal Caribbean, and Norwegian all saw their stocks jump Tuesday after the CDC dropped its covid protocols for cruise ships requiring passengers to be tested.
Commerce collab: Shopify announced YouTube Shopping, a new integration that will let merchants pin products to their videos and enable live-shopping experiences.
It’s official: Twitter’s lawsuit against Elon Musk will go to court in October. Twitter pushed for September, but Musk wanted February 2023 to give his lawyers enough time to access and review spam account data.
Glass is back: Well, sort of. In a blog post, Google said it’ll test its latest AR glasses in public. Features include real-time translation and navigation.
Meta vs. Meta: META, an art installation company, is suing Meta, the company formerly known as Facebook, saying it can no longer use its own name, as “Meta” is now “associated with the toxicity that is inextricably linked with Facebook.”
What flight delays? Over 80% of US adults plan to travel this summer, and many of them crave convenience. Read the “rent everything” economy report by Trends for opportunities inspired by destination rental companies like unPack and BabyQuip.
Is Disneyland too damn expensive?
Earlier this summer, Steven Martinez made a promise to his two young kids: He’d finally take them to Disneyland, the “happiest place on Earth.”
But Martinez, a customer service specialist in Los Angeles, didn’t feel the magic when he saw the price tag.
In the 1950s and ‘60s, family outings were within the realm of affordability for most median income earners. But despite rising wages, many of those same activities are now out of reach.
We analyzed the cost of three activities in 1960 vs. 2022:
A baseball game
A movie at a theater
A one-day Disneyland visit
We found these outings have increased in cost at 2-3x the rate of inflation — and that, in order to afford them, American families have to work up to 2x as many hours as they did 60 years ago.
When your “highly rated” item arrives. (iStock / Getty Images Plus)
Amazon vs. Facebook review groups
Are you tired of obviously fake Amazon reviews touting the incredible, life-changing qualities of an ice cube tray? Well, Amazon is, too.
Amazon is suing the admins of 10k+ Facebook groups, accusing them of soliciting bogus product reviews across Amazon’s sites in the US, Europe, and Japan.
How it works
Bogus reviews often originate on social media, where sellers recruit people to write five-star reviews in exchange for money or free products.
Back in 2019, The Hustle’s own Zachary Crockett spent two weeks posing as a fake reviewer in four such Facebook groups.
Numerous sellers offered him free items or commissions in exchange for glowing reviews. Some even said they’d write reviews for him to post from his account.
What’s Amazon’s plan?
Amazon has tried to curb fake reviews before — in 2015, it sued 1k+ Fiverr users who allegedly posted fake review services on the popular freelancing platform.
It also employs 12k+ people to detect fraud and abuse, and has reported 10k+ Facebook groups to Meta since 2020.
This time around, Amazon said it will use the info its lawsuits surface to identify bad actors and delete any fake reviews its systems haven’t yet detected.
But for the many sellers…
… who think gaming the system is the only way to compete, it may not be enough of a deterrent. And Amazon isn’t the only retailer that has to deal with it.
In 2019, the FTC settled with skin care brand Sunday Riley, whose employees were told to post fake reviews for its pricey products on Sephora’s website.
BTW: If you’re shopping for an item with a suspicious amount of five-star reviews, Fakespot is a browser extension that uses AI to root out fakes.
AROUND THE WEB
🌕 On this day: In 1969, Neil Armstrong became the first person to set foot on the moon.
🐲 That’s cool: “Aōhyz zaldrīzesse gevī sōvetis.” That means, “Your dragons flew beautifully” in High Valyrian, which you can learn on Duolingo thanks to a partnership with HBO Max to promote the upcoming “Game of Thrones” spinoff, “House of the Dragon.”
🪴 How to: Are your plants wilting in the heat? Here’s a guide to caring for houseplants in the summer.