You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2.5M+ innovators in the loop.

💬 The dead have entered the chat

Sign up for the free, 5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet.

View Online

The Hustle

A diver discovered a shipwreck off the coast of Israel complete with “majestic” centuries-old marble artifacts. The swimmer who made the discovery got to keep the greatest treasure of all: a certificate of appreciation “for good citizenship.”

In today’s email:

  • Singularity: When machines get smart
  • Pagers are still buzzing: We just can’t shake nostalgic tech
  • Death sentences: Griefbots want to make goodbyes better — will they?
  • Around the Web: A different kind of Kraken, a cool mini-golf game, fast penguins, and more internet finds
podcast media player
The big idea

Singularity, explained

Today, we’re gonna get sci-fi and talk about “singularity.”

While the term appears across math and science, we specifically mean “technological singularity.”

‘It was the machines, Sarah’

So, Terminator: Tech company Cyberdyne Systems builds Skynet, an AI-powered defense network. Skynet becomes self-aware, builds an army of machines, enslaves humankind, and sends a cyborg assassin back in time to kill the mother of humanity’s savior.

That’s singularity: when AI becomes smarter than its creators, capable of improving itself and building technology more advanced than we ever could.

Cool, so when will that be?

Not today. Bard, Bing, and ChatGPT are impressive, but often give us silly or wrong answers. They’re also meh at creative endeavors, derivative of the data they’re fed.

But Google’s director of engineering, Ray Kurzweil, thinks singularity is already coming — and will be here by 2045.

So, the machines are def going to end us

Not necessarily. For every Terminator or M3gan, there’s an R2-D2 or Data (a crucial member of Starfleet!).

The optimistic view — one shared by Kurzweil — is that we’d work in tandem with machines to better ourselves and society.

Yet other experts worry:

  • An open letter to temporarily stop developing AI more powerful than GPT-4 has garnered signatures from Apple co-founder Steve Wozniak, Elon Musk, and Getty Images CEO Craig Peters.
  • AI scientist Geoffrey Hinton exited Google to openly discuss the risks posed by the technology he pioneered.
  • In 2021, 193 countries agreed to UNESCO’s recommendations on the ethics of AI to help establish a global standard for regulation.

But all in all? Time will tell. (Eyes phone suspiciously.)

View on site
eyeball wearing a hat

“Blood relatives” has been taken to the next level, as a man pouring $2m/year into anti-aging experiments is also pouring the blood of both his 17-year-old son and 70-year-old father into his veins.


WhatsApp will now allow message editing within 15 minutes of the send time. The example edit shared by Mark Zuckerberg shows a typo changed from “Beast of luck” to “Best of luck,” which is more correct but way less funny.

The EU fined Meta $1.3B for transferring citizens’ Facebook data to the US. It’s the largest such fine yet, but experts doubt it’ll do much because, well, Meta has Meta money.

Tough crowd: Warner Bros. Discovery CEO David Zaslav’s commencement speech was booed by Boston University grads who told him to “pay your writers” in solidarity with the still-striking Writers’ Guild of America.

… beats the office, though: Zaslav’s week isn’t getting better — Warner Bros. Discovery will reportedly conduct another round of layoffs this summer. Today? The internet-maligned rebrand of HBO Max as “Max” goes live.

Mo’ options: Teens already use Venmo, but now they can do so openly — a new parent-controlled service allows 13- to 17-year-olds to send and receive money on the app. The accounts also come with a debit card, so there’s one more thing parents and teens can fight about.

Bad hoax: An image of an explosion at the Pentagon went viral on social media, causing a slight market dip. However, no such explosion occurred and it’s suspected that AI created the bogus pic.

Easy money? Ubiquitous, an influencer marketing agency, will pay people $1k to scroll TikTok for 10 straight hours and spot new trends. Not as dystopian as plugging their brains directly into the internet, but we’ll get there.

Wrist shot: Amazon’s biometric payment technology has added age verification services. Amazon One creates a unique palm print, pairs it with a credit card, then employs palm-scanning devices at the point of purchase, which now includes bars.

Sales plan template: Yo — we’re here to send you sale-ing. Snag this swift template to start connecting with your target market on a trench-like level.


Every business comes with risks. But risk management can help ensure that the odds are in your favor. Use this guide to get started.

pagers in use by year
Singdhi Sokpo

From ‘outdated’ to ‘wow, dated!’: Some consumers reconnect with old-school tech

For those of you who crave cringey ‘90s commercials with unforgivably forced punchlines: Today’s your lucky day.

Son: “Dad, I want a pager. I’m never gonna take it to school, and your pages come first.”

Dad: “You’d do that for me? Would you do something else for me? Shave.”


Sure, pagers had their moments with teens, businesspeople, and doctors, and are certainly past their prime.

But they’re not obsolete — not even close, according to The Wall Street Journal. For today’s doctors, studies show phones have overtaken pager use, though there are still many who use the one-way, beeping communication devices, and, uh, TikTok about them, too.

Spok, a US company that makes pagers and other communication technology for health care providers, says 800k+ of its pagers are in use today, down from 6.6m in 2004.

  • In total, Spok, whose stock is up ~56% year-to-date, helps staff at 2.2k+ hospitals send 100m+ messages every month. In Q1, among the company’s ~$33.2m in revenue, $18.5m came from paging.

Flipping off the past

In recent years, many tech oldies have returned as consumer goodies. Relative Google search interest in disposable cameras was far greater in 2022 than in 2004; Samsung is out there pushing its Galaxy Z Flip phones; heck, we’ve done a deep dive on the resurgence of vinyl.

The lessons here: First, keep holding on to that iPod Shuffle in the nostalgia box under your bed.

Second, watch yourself some ‘90s and ‘00s commercials — there’s just something about those Betty Crocker ads that hit different.

View on site
Free Resource

How Dani and Jordan influence to the tune of $40m a year

Dani Austin and Jordan Ramirez are the Instagram power couple you always knew existed, yet know nothing about.

On this episode of My First MIllion, Shaan Puri whips up a proper introduction. Hear how they doubled down on content creation to become an Insta-tution.

Points from the pod:

  • How Dani broke into influencer-land
  • Navigating hair loss and wearing wigs
  • Concocting her own scalp serum
  • How to pinpoint your personal brand
  • Next steps: going global
Meet Dani and Jordan 🎧 →
Dead Languages

Will AI help us grieve better? Or way, way worse?

You can’t put a price on closure, but one Chinese funeral company is trying anyway.

Fu Shou Yuan International Group is charging families ~$7.3k to produce digital representations of deceased loved ones using ChatGPT.

Advanced technology being used to sidestep the finality of death isn’t anything new — from consciousness-uploading startups to life span-extension biotech to, let’s say, a solid half of “Black Mirror” premises — but it doesn’t mean anyone’s ready for the griefbot wave.

What are griefbots exactly?

Ever use AOL Instant Messenger? Well, imagine having a casual convo on there — just with a disembodied version of your late loved one.

That’s what’s on offer here: feed a person’s writings and info into an AI program, generate a somewhat faithful replication of their personality, then “communicate” with them.

Soon to launch in this space is Seance AI, which — yep — what it’s going for is all right there in the name. What sticks out most about it, though, is its brevity.

  • Meant to be more like an “AI-generated Ouija board for closure, rather than a means of immortality,” per Futurism, Seance AI sees itself as a limited-time-only emotional processing tool.
  • Seance AI says it prefers a pay-per-session model over a monthly subscription model to discourage users from communing with the dead too often.

That sets it apart from prominent avatar services HereAfter and Replika, which produce AI replicas often used for long-term communications.

Grief evolves with technology

The wide adoption of photography changed mourning by bringing images of the deceased into homes; this is just the latest evolution.

And with increasingly sophisticated AI tools producing better approximations, griefbots will only get more convincing.

Whether they’ll ultimately offer more satisfying goodbyes, or leave people feeling even emptier — that’s anyone’s guess.

View on site

📚On this day: In 1911, President William Howard Taft dedicated the New York Public Library in NYC, a beaux-arts building that took 14 years to build. When it opened, it was the largest marble structure in the US. 🦈 That’s cool: A website that tracks tagged sharks.

🤢 That’s interesting: NASA is putting people in the Kraken, AKA the Disorientation Research Device. This $19m, 245k-pound machine shakes people around “like laundry… in a washing machine” to study spatial disorientation.

Cure boredom: with this simple mini-golf game

🐧 Aww: And now, what if penguins were fast?

work feedback meme

If this performance review doesn’t include a standing ovation, we riot. (Link)


Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.

all prizes

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {{5-contact.referral_count}} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Look at you, smarty pants. You’ve already shared The Hustle with {{contact.referral_count}} friends and enemies.

We’d love to take you out for drinks, but that involves some unsightly logistics. So here’s what we’ve got planned instead.

Get {{10-contact.referral_count}} more referrals and we’ll send you a tumbler stamped with The Hustle logo.

You’ll be sippin’ in style soon enough. Here’s your link.


Your referral count: {{contact.referral_count}}

Hustle hat

You’re only {{15-contact.referral_count}} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}

The Hustle TV hooded sweatshirt

You’re getting dangerously close to the most coveted item in Hustle-land: The Hustle Television Hooded Sweatshirt.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {{25 – contact.referral_count}} more of your friends to get the goods:



Damn, you’re on a roll.

You’ve got the tumbler. You’ve got the hat and hoodie to match. It’s time to beef up that collection, don’t you think?

Get {{35 – contact.referral_count}} more referrals and we’ll send you our cozy new swag bundle: The Hustle Hooded Long Sleeve and Island Design Tee. These relaxing tops would be great accessories for your next island trip (if you get that far *wink*).

Share this link to get the goods:



Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {{75 – contact.referral_count}} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you) — and enjoy our premium research and content.

Here’s that link you’ll need:



Well, well. Look who’s climbing the ladder. We’re so proud.

You seem like the kind of person who can work a network. So you’ve landed an opportunity to bag The Hustle’s grand prize.

Get {{1000 – contact.referral_count}} more referrals and you’ve got yourself a free $1,500 airline gift card to the destination of your choosing – plus a set of Tumi luggage for all your favorite things.

If you’re not sure where you wanna go… better start looking.

You’re just {{1000 – contact.referral_count}} referrals away.

Here’s that special link one more time:


Today’s email was brought to you by Jacob Cohen and Juliet Bennett Rylah.
Editing by: Ben “Good mourning” Berkley.

Was this email forwarded to you? Sign up here.

FB YT Insta Twitter
{{site_settings.company_name}}, {{site_settings.company_street_address_1}}, {{site_settings.company_city}}, {{site_settings.company_state}} 02141, US.
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?