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The Hustle

Astronomers have detected a black hole, named Swift J0230, that’s currently eating big ol’ chunks out of a star that looks a whole lot like the Earth’s sun. Whenever the star passes the black hole, it loses the equivalent mass of three Earths.

In today’s email:

  • ‘Smart’ sex toys: Why users and their data are left vulnerable.
  • Superstars: Are top athletes good for the economy?
  • Amazon: Trapped in the cancellation labyrinth.
  • Around the web: What’s a “stay interview,” a chat with Samir Chaudry, a woolly nest, and more.

👇 Listen: Surprising nobody, a world with ~17B internet-connected devices is a security disaster.

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The big idea
An eggplant locked inside a birdcage against a pink background.

Hackers will hack anything — including your sex toys

Far be it from us to kink-shame people who like sex toys, but we’re definitely shaming sex toy companies that don’t protect users’ data.

Case in point: A security researcher told TechCrunch he exploited two vulnerabilities in an app-controlled chastity device, accessing a database of 10k+ users, in June — but the device’s maker still hasn’t done anything about it.

Yikes, but…

… this isn’t the first time such a company has been caught with its security pants down.

  • Standard Innovation Corp. settled for $3.75m in 2017 after two women claimed its We-Vibe toy and app collected intimate data including usage, settings, and email addresses.
  • In 2017, a security researcher demonstrated how a toy with a camera could be hacked, allowing others to see the feed.

And there are far more Internet of Things (IoT) sex toys than you might think, per the Internet of Dongs, a website that tracks and tests them.

Okay, but would someone actually hack a sex toy?

In 2020, connected chastity device CellMate was hacked via an exposed API. One user told Vice that hackers demanded $750 in bitcoin to unlock it. Fortunately, he hadn’t been wearing it.

But this showcases a larger problem. There are ~17B connected devices worldwide, per CNBC, including fridges, watches, toilets, lights, and, for some reason, this smart egg crate.

And Microsoft’s Digital Defense Report 2022 found that “the security of Internet of Things (IoT)… has not kept pace” with software and hardware, making them an entry point for bad actors.

As this tech creeps further into everyday life, companies owe it to their users to test for and fix vulnerabilities, and to be transparent about what data they collect and why — no matter the device.

Fun fact: Hackers once used smart sensors in a casino fish tank to access its network and steal customer data.

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TRENDING
eyeball wearing a hat

Oh, no: A portrait of a young girl recently sold at auction for ~$2k, which would be unremarkable had it not already been sold and returned 2x by people who claim it’s “cursed.” It could also just be a marketing gimmick to hype the value of a boring painting, but… we’ll be keeping an eye out.

SNIPPETS

Google and the US Department of Justice began a 10-week antitrust trial yesterday. The case, which accuses the company of illegally monopolizing internet search, could determine Google’s future and how we use the internet.

Apple unveiled its newest iPhones, highlighted by the iPhone 15 Pro, a titanium model that can capture spatial video. But the thing everyone’s talking about is simpler: Apple’s switch from a Lightning connector to a USB-C socket.

Not particularly useful: Meta’s Threads is blocking searches related to covid amid an uptick in infections, saying it temporarily won’t provide results that may contain “potentially sensitive content.”

TikTok Shop is now available in the US, meaning the app’s 150m+ American users can now buy products directly from their favorite creators. Many will be shipped via TikTok’s own fulfillment centers.

RIP, refills: McDonald’s said it will remove its self-serve soda machines at all US locations by 2032, citing declining numbers of dine-in customers.

Coca-Cola’s latest mystery flavor is here. The brand used AI to develop the flavor and packaging for its new, limited-edition Y3000 cola. The drink is “futuristic flavored,” whatever that means.

Lyft announced a new feature that helps match female drivers with female passengers in an effort to attract women to the app and improve safety.

Macy’s tapped Olivier Bron as the new CEO of Bloomingdale’s. Bron comes to the brand from French retail group Galeries Lafayette, bringing international perspective to the legacy retailer.

TKO Group Holdings, the company combining WWE and UFC, made its debut on the New York Stock Exchange. Next up for the brand: bringing content to streaming services and acquiring more sports companies.

Reading just 30 minutes a day can sharpen that mind of yours and make you a better leader. Need some recs? Here are 15 of the best leadership books.

Starstruck
athlete waving stacks of cash

Are superstar athletes good for the economy?

On a chilly February day earlier this year, downtown Kansas City exploded in celebration because of football.

Residents started filling the streets at 6am. Children, given the day off by local school districts, tossed footballs. Vendors hustled around selling unlicensed T-shirts.

A few hours later, with close to 1m people on hand, a caravan of double-decker buses rolled through downtown, officially starting the Super Bowl parade. The man who made this all possible, superstar quarterback Patrick Mahomes, stood on the top level of one bus, hoisting his MVP trophy with one hand and a Coors Light with the other.

Fans couldn’t get enough, cheering wildly when Mahomes showed off a golden championship belt around his waist and when he chugged his beer and spiked the can in the street. They applauded when he exited a port-a-potty.

Clark Hunt, co-owner of the Chiefs, even called Mahomes “the single-most important person in Kansas City.”

But though the world’s best athletes make their cities happier, it’s hard to tell if these superstars make them richer.

Athletes — like Mahomes in KC, Giannis Antetokounmpo in Milwaukee, or LeBron James in Cleveland — have brought championships and excitement to fans in their region. They’ve given millions of people around the world a reason to pay attention to cities that they never would otherwise.

But how good for the economy are they? Do transcendent athletes really pad the coffers of local businesses and create jobs?

Read the full story →
Free Resource

How Sam Parr brainstorms business ideas

You’ve dreamt up brilliant ideas, I’ve dreamt up brilliant ideas — but time and again, Sam Parr actually went the distance to make them real.

Within a decade, he launched Hustle Con, The Hustle, Trends, My First Million, and most recently, Hampton — a private community for high-growth CEOs and founders.

Here are Sam’s six steps to discovering the next big thing. We made a clean one-pager fit for saving to your desktop, or taping on the ceiling.

Right above your bed. So every night, you can internalize this shit.

The Sam Parr System →
“Please be assured”
On a blue background, a large yellow frowning face emoji, with Amazon’s arrow logo making up the mouth.

No, we do not want Amazon Music Unlimited

If anyone at the Federal Trade Commission is bored today, feel free to reach out — my household may have another ready-made case against Amazon for you.

Hope you enjoy this journey as much as we’ve hated it:

  • March 18: Billed $5.26 for an Amazon Music Unlimited subscription we never signed up for.
  • March 18: Amazon chat support: subscription canceled, refund issued.
  • July 1, 9:08am: Automatically billed $5.26 — again.
  • July 1, 9:21am: Subscription canceled, refund issued — again.
  • July 1, 6:29pm: Billed again.
  • July 2, 6:50am: “I can assure you that the subscription is over now.”
  • Aug. 4: Billed again.
  • Aug. 4: “You will not get charged in the future… Please be assured and trust me.”
  • The very next morning: Billed again.
  • Aug. 5: “That must be a glitch, no worries I have fixed it for you. You will not be charged again.”
  • Sept. 8: A new “$5.26” on the bank statement, of course.
  • Sept. 8: “I have put a note on the account for no further charges.”

We aren’t alone in experiencing this — and won’t hold our breath that this “note” will do the trick.

This saga, though frustrating, isn’t shared to grind an ax; it’s just another view on the kind of chicanery Amazon’s already defending in court.

This isn’t anything new

In June, the FTC sued Amazon for fooling customers into signing up for its $15/month Amazon Prime service and intentionally making it difficult to cancel, per Ars Technica.

The FTC’s complaint revealed that Amazon internally called its cancellation process “Iliad,” a nod to Homer’s ~15.7k-line epic, and accused Amazon leadership of slowing or rejecting changes that’d help customers navigate the “labyrinthine” Iliad.

Per the FTC, the “nonconsensual enrollment problem was well known within Amazon.”

  • The case is pending, but Amazon called the claims “false” and got back up from Stratechery, which said the FTC is “simply anti-business.”

Our takeaway: Skulduggery like this at least explains why Amazon’s legal chief made $18.2m — or 3.46m months of Amazon Music Unlimited — last year. That’s one busy man.

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AROUND THE WEB

🚗 On this day: In 2004, Oprah Winfrey gave away 276 new cars to her studio audience, all donated by Pontiac.

⚔️ That’s interesting: The story of Texas death row inmates who’ve found friendship over “Dungeons & Dragons.”

🎧 Podcast: My First Million’s Shaan Puri interviews YouTuber Samir Chaudry about interview prep, the creator economy, working with MrBeast, billion-dollar empire builders, and more.

✏️ How to: Conduct a “stay interview” and avoid an exit interview.

🐑 Aww: And now, a cozy spot.

Meme
work acronyms meme

EOD, KPI, DRI… IDGAF. (Link)

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Today’s email was brought to you by Juliet Bennett Rylah and Sara Friedman.
Editing by: Ben “Amazon customer service on speed dial” Berkley.Was this email forwarded to you? Sign up here.

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Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?