We probably heard the words âonly on Spotifyâ ~266x yesterday during the companyâs Stream On event â and we were happy to, because we did it for you.
So what went down?
Mostly, the biggest changes in roughly a decade to the appâs design: Now, instead of a bunch of album covers, the home screen will look more like an endless, vertically scrolling mishmash of autoplaying content from Spotify, TikTok, YouTube, and Audible.
- Spotifyâs product chief said the new feed is intended to help users save time, but, as The Vergeâs Alex Heath also pointed out, that âseems antithetical to an endless feed.â
Beyond music, Spotify wants to make it easier and more engaging for people to discover and consume the podcast, video, and audiobook content itâs invested in over the years.
The company also saidâŚ
⌠it now has 500m+ users; is aiming for 1B by 2030; is nearing $40B in payouts to the music industry; and now accounts for 20%+ of global recorded music revenue, up from under 15% in 2017.
2022 compared to 2017:
- 57k artists on Spotify generated $10k+, up from 23.4k.
- 10.1k artists generated $100k+, up from 4.3k.
- 1k+ artists generated $1m+, up from 460.
- The 50,000th highest-earning artist on Spotify made $12.58k, up from $2.84k.
Also neat: In 2022, 281k+ songs were streamed 1m+ times each on Spotify.
But it wasnât all feel-good hits
On Twitter, many users said they just want the app to keep things simple.
The Future of Music Coalition criticized Spotify for bringing the Jonas Brothers on stage to announce new features when smaller artists are the ones who need help monetizing.
Others have questioned the early success of Spotifyâs move into audiobooks, which has been hurt by the companyâs predicament with Apple.
Want more: Check out our deep dive into the economics of Spotify.
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