You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

📆 2022’s top stories (and GIFs)

View Online

The Hustle

It’s been a big year for The Hustle; we launched a podcast and a YouTube series! We couldn’t have done it without you, and we thank you for reading. Today, we’re revisiting the year’s top stories, episodes, and GIFs.

In today’s email:

  • GIFs: Our faves of 2022
  • The most popular Sunday stories
  • The most-clicked email subject lines
  • The Hustle Daily Show’s top episodes

🎧 On the go? Listen to today’s podcast to hear a “best of” episode, where we’ll be discussing how millennials are changing sales and rom coms.

The big idea

Our favorite GIFs from 2022

In case you haven’t noticed, we like making GIFs. We like how they tell stories just like the words underneath them, and hopefully, some mornings, they get you to do a nose laugh. Here are some of our favorites.

Celebrity jet tracking became a popular (and controversial) internet pastime in 2022. In July, Kylie Jenner got panned especially hard when it was discovered her private plane takes 17-minute flights. As did Taylor Swift — and the memes were *chef’s kiss*.

It was a rough year for Meta. Investors lost confidence in Zuckerberg’s pivot to the metaverse and the company conducted significant layoffs. Since this GIF aired in February, Meta stock has dropped another ~50%.

Amazon’s media empire had a landmark year in 2022 between airing the most expensive TV show ever, streaming Thursday Night Football, and acquiring MGM. “Wanna watch James Bond? Oh look — toilet paper!”

TikTok struck the right chord in 2022, cementing itself as the challenger to Instagram, YouTube, and Netflix, and in some ways Spotify and Google Search — so long as it isn’t banned in 2023.

Chart
Ikea impulse buying
Zachary Crockett

Most popular Sunday stories

This year, to bring you fresh long-form reads every Sunday, we visited the OG ballpark nacho business and a convent of nuns who challenged an altar bread monopoly. We talked with a real-life castaway and a real estate agent who sells more homes in a day than an average agent sells in a year.

These were our top 10 most popular stories based on page views:

  1. Would you take free land in rural America? (link)
  2. The surprising afterlife of used hotel soap (link)
  3. How Ikea tricks you into buying more stuff (link)
  4. Meet the woman who builds the world’s most unique Airbnbs (link)
  5. The millionaire who lost it all and became a castaway (link)
  6. The con artist who sold rich investors a fake country (link)
  7. The strange business of hole-in-one insurance (link)
  8. America’s favorite family outings are increasingly out of reach (link)
  9. The quiet disappearance of the safe box (link)
  10. The people making millions off Listerine royalties (link)
Share on Facebook Share on Twitter Send as email to a friend View on our website
Free Resource

Why start a killer business blog?

It’s a space to showcase insights, skills, and little windows into the greatness of your operation.

Also, to take back the reams of leads you’ve been handing to competitors: B2B marketers who blog gain 67% more leads than those who don’t.

To get started, watch this informative intro to blogging.

The business blog trifecta:

  1. Target audience
  2. Content curation
  3. Product promotion

Jamal from HubSpot breaks down the airtight framework.

Launch a blog →
Recs
bumping heads in VR

The most-clicked email subject lines

We covered a lot this year, from celebrity private jets to Linkedinfluencers to inflation to dating apps, using four subject lines for each email as part of an A/B test. That led to hundreds of different subject lines.

These 10 had the highest open rates.

(Note: The headline on the linked version of the email may appear different than the popular subject line):

🕗 Sorry, we’re closed (link)

🦣 WTF is Mastodon? (link)

🦁 MrBeast goes beast mode (link)

⚔️ Spotify has had it with Apple (link)

🚘 EVs have a problem (link)

🚗 The fall of Carvana (link)

🎭 Amazon’s layoff plan, explained (link)

🎅 Inflation vs. Santa Claus (link)

👓 Microsoft’s woulda coulda shoulda (link)

🎃 Pumpkinomics (link)

playing football

Most popular episodes of The Hustle Daily Show

We launched The Hustle Daily Show this year and have been releasing five episodes pretty much every week since February. These episodes had the most downloads.

  1. What’s driving the debt crisis? With Ray Dalio (link)
  2. A new bill to protect your data? (link)
  3. College athletes are making bank (link)
  4. Claire’s makes a comeback (link)
  5. Google’s got competish (link)
  6. TikTok’s pink sauce sounds the FDA alarms (link)
  7. Netflix chooses Microsoft (link)
  8. The big business of Margaritaville (link)
  9. Disney goes full throttle (link)
  10. Why the founder of Patagonia gave away his company (link)
TWEET
Slack meme tweet

Follow us on Twitter.

How did you like today’s email?
Love It Meh Hate It
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “New year, same me” Dent.

Was this email forwarded to you? Sign up here.

PODCAST JOBS CONTACT US
Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​

RECENT POSTS

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="https://thehustle.co/new-thank-you-v2/" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); Array.prototype.forEach.call(wrappingDivs,wrappingDiv => { var sp = new URLSearchParams(window.location.search); setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; error.style = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; captchaVersion.name = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); captchaEl.id = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = 'https://www.recaptcha.net/recaptcha/api.js?onload=onloadCallback&render=explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="https://cms.thehustle.co/api/v1/contacts/wordpress_create" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="CA"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value="https://thehustle.co/%F0%9F%93%86-2022s-top-stories-and-gifs/"> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value="https://thehustle.co/new-thank-you-v2/"> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="https://thehustle.co/privacy">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>