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📱 Teen screen time

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Amazon is releasing “Ring Nation,” a reality show based on footage from its Ring security cameras, on September 26th. Hmm.

In today’s email:

  • Chocolate: The hidden costs.
  • Chart: Teen internet usage.
  • Digits: Quitting, canola oil, and more.
  • Around the web: Baking for science, real-time emoji use, tips for when you’re overwhelmed, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear us discuss the implications of an eye-poppin’ teen internet study, IRS news (and memes), Peloton shedding weight, and YouTube’s platform play.

The big idea
Tony's Chocolonely bar

What really goes into your chocolate bar?

When it comes to your favorite chocolate bar, milk, sugar, and cocoa are just the ingredients you see on the label. But far more goes into its production than meets the eye.

True Price is an organization that tracks the cost of negative social and environmental factors in an effort to make the global economy more sustainable.

Its first client is Tony’s Chocolonely, a Dutch chocolate brand looking to buck trends like slavery and child labor that plague the $130B+ global chocolate industry, per Forbes.

Tony’s Chocolonely…

… was founded in 2003 by Teun van de Keuken, a Dutch journalist who started the company to prove it’s possible to produce chocolate ethically.

He also did some crazy sh*t to make his brand stand out, like:

  • Making 6.35-oz bars, 4x the size of a standard Hershey’s bar
  • Dividing the bars unevenly to highlight injustice in the industry
  • Packaging the bars in bright colors that instantly attract attention

It seems to be working — Tony’s has expanded to 20 markets and cracks $100m+ in annual revenue.

But building an ethical empire is tough

Over 60% of cocoa runs through West Africa, where the government fixes prices, leaving farmers in poverty. The situation forces farmers to use child labor and slavery, with 1.5m+ children working illegally in the region.

  • Tony’s says it hasn’t encountered slavery in its supply chain, but has found instances of child labor.

P.S. If you’re interested in tracing the environmental impact of your own shopping cart, there’s a database for that.

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The IRS will get $80B more in funding over the next 10 years, mostly to collect taxes from wealthy people who underreport their income.

Instagram’s new feature lets users remove weight loss ads from their feeds. The platform has previously been accused of contributing to eating disorders among teens.

Peloton will cut ~800 jobs, close several showrooms, and bump prices on its Bike+ and Tread machines in hopes of turning a profit.

Black gold: Oil companies continue to rake in record profits. Saudi firm Aramco just reported a 90% YoY increase in Q2, bringing its half-year earnings to almost $88B.

Uber’s free loyalty program is going bye-bye as it transitions to a $9.99/mo. subscription model. Customers have until Oct. 31 to redeem points.

Platform play: YouTube is reportedly building an online store for video streaming services and is in talks with entertainment companies about joining the platform.

Colorful world: Color psychology can influence 85% of customers’ purchasing decisions. Learn how to use the palettes to your business’ advantage on The Hustle blog.

teen internet use

Selina Lee

The implications of teen internet usage

In 2015, 59% of 14-year-olds owned a smartphone. By 2021, that number had jumped to 91%.

A new report from Pew Research Center shows the consequences of that finding. In short, teens are basically living online, with 46% of 13- to 17-year-olds using the internet “almost constantly.”

And all that screen time…

… doesn’t appear to be great for mental health.

  • A recent CDC study found the percentage of American high school students who feel “persistent feelings of sadness or hopelessness” jumped from 26% to 44% between 2009 and 2021.

The study also found the percentage of American teens getting eight or more hours of sleep per night fell 30% between 2007 and 2019.

The answer…

… isn’t exactly clear. But more sleep and less screen time probably isn’t a bad place to start.

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Free Resource

The 2022 inbound marketing trends report

Inbound marketing = creating valuable content to attract your audience.

As we speak, you suffer through our inbound marketing schemes. Sorry. We try to share marketing-related resources that make a difference — and this one right here is the chief. Commander in chieftain. Big cheese.

This year, HubSpot teamed up with Litmus, Rock Content, and Wistia to keep the world up-to-date on everything inbound marketing. Together, they corralled the highlights from 1.6k professionals worldwide.

Topics in the 2022 state of marketing report:

  • Emerging and future trends
  • B2B and B2C trends
  • Social media marketing
  • Influencer marketing
  • Content marketing
  • Email marketing
  • Video marketing
  • Digital advertising

Skimming this is encouraged — as is sharing it with your people.

Inbound marketing master insights →

Digits: ‘Quiet quitting,’ canola oil, and more

1) Is TikTok getting a li’l saturated? Last month, ~1.2k accounts hit the 1m-follower milestone, down 41% YoY. Similarly, 3.26k accounts passed 500k followers (down 34%), and 21.68k accounts crossed 100k followers (down 38%).

2) Tesla’s Model Y is apparently on track to be the world’s bestselling car by revenue this year, and by volume next year. The current bestseller is the Toyota Corolla, which clocks in at ~1.15m vehicles a year.

3) Unfortunately, four of AAA’s best US road trip routes have 200+ mile stretches without public EV charging infrastructure. That could improve in the future with new public funding for chargers every 50 miles.

4) Meanwhile, the cost to fry is painfully high. A 35-pound jug of canola oil costs $57, up from $22 in 2019. This is squeezing restaurants hard, with pretax profit margins dropping from ~5% to ~1% for a joint bringing in $900k.

5) The “quiet quitting” hashtag has notched 3.3m+ views on TikTok. The term doesn’t mean “outright quitting your job but… quitting the idea of going above and beyond,” according to one clip.

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🖥️ On this day: In 1998, the first iMac hit the market. That May, Steve Jobs had announced it was “for the #1 use consumers tell us they want a computer for, which is to get on the Internet, simply and fast.”

🎂 That’s interesting: The #BakeYourResearch trend has scientists explaining complex ideas via cakes, pastries, and other baked goods.

😞 How to: Six tips for when you’re feeling emotionally overwhelmed.

😃 That’s cool: This website tracks the real-time use of emoji on Twitter.

🦥 Aww: And now, meet a Linné baby sloth born at the San Diego Zoo.

plant meme

My bad. (Source: imgflip.com)

How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Jennifer “Quietly quitting” Wang.

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