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🔒Protecting your health data

The Hustle

Jack Sweeney, the 19-year-old whose Twitter bot tracks Elon Musk’s jet, agreed to stop tracking Mark Cuban’s plane in exchange for business advice. Perhaps next, he’ll wrangle some Twitter tips from Musk.

In today’s email:

  • Data: Lawmakers want to protect your health info.
  • Chart: The “misery index” ticks up.
  • Weekend Reads: For your Saturday coffee.
  • Around the web: Building a podcast network, a game of choices, a helpful bear, and more cool internet finds.

🎧 On the go? Listen to today’s podcast to hear Zack and Juliet discuss the shady data broker industry and what lawmakers are trying to do about it.

The big idea

A new bill could protect Americans’ health and location data

The $200B data broker industry profits by selling people’s data.

That data includes everything from contact info and demographics to personal interests and health history.

If passed, a new bill — the Health and Location Data Protection Act — would limit the sale of medical and location data in the US.

What would it do?

Ban companies from selling or transferring medical and location info with a few HIPAA-compliant exceptions.

The bill, introduced by Sen. Elizabeth Warren, would also give the FTC $1B to enforce regulations and allow people to sue if they’re violated, according to The Hill.

Looking deeper…

Warren has linked the bill to Roe v. Wade — the landmark case that secured constitutional abortion rights in the US — and the possibility that SCOTUS could overturn it.

Motherboard recently reported on data brokers selling the location data of those who’d visited clinics that provide abortions, including how long they were there, and where they went before and after.

“This is how you dox someone traveling across state lines for abortions — how you dox clinics providing this service,” Zach Edwards, a cybersecurity researcher, said.

Data brokers have long dealt in sensitive info

In a 2013 congressional hearing, World Privacy Forum executive director Pam Dixon testified that brokers maintain “millions” of lists, including of people with mental health issues, cancer, and HIV — even people who’ve made late payments.

And this isn’t the only concern lawmakers have had about Americans’ data and how it’s used.

Sen. Ron Wyden, another backer of this bill, previously introduced the Fourth Amendment is Not for Sale Act, which would prevent brokers from selling data to law enforcement or other government agencies without a warrant.

BTW: Feeling private? Here’s a big list of opt-out guides to remove yourself from various data brokers’ lists.

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Meeting with Musk: Ahead of Elon Musk’s potential Twitter acquisition, Twitter’s Slack channels buzzed with layoff fears following a Q&A in which Musk said there must be “some rationalization of headcount.” At one point, Musk reportedly sidetracked into a discussion about aliens.

Shoe wars: Adidas sued Nike, arguing that its digital apps (Nike Run Club, Nike Training Club, and SNKRS) infringe on patented technology. The suit asks Nike to not only pay Adidas damages, but also stop using the tech.

Slow jam: Spotify will slow hiring by ~25% amid economic uncertainty. The company still intends to add to its headcount this year.

Bad blush: Makeup giant Revlon filed for bankruptcy protection, citing its debt load and supply chain challenges.

Tampon manufacturers have started running plants 24/7 in an effort to help stores meet adequate supply levels. Nationwide, ~7% of tampons are out of stock.

Vroom: Ferrari will unveil its first SUV model, dubbed the Purosangue (Italian for “thoroughbred”), in September. The luxury automaker will also release its first EV in 2025.

Before buying an agency, you should hear from the Trendster who owns six. Link Moser talks microdeals, client turnover, and an old-school outreach approach that hits. Read the Trends article for the full story.

Petco’s first Neighborhood Farm & Pet Supply store will open in Floresville, Texas, offering products for both household pets and farm animals. #ecommerce-retail

What happens to a wind turbine in a hurricane? Researchers turned to palm trees to develop a hurricane-resistant design. #clean-energy

Rumor has it: Apple’s new M2 chip is up to 20% faster than its M1 chip. The hot goss comes from leaked benchmarks from the forthcoming 13-inch MacBook Pro. #emerging-tech

Uh-oh: The Markup found that many hospital websites send medical info to Facebook when people schedule appointments, which experts say may be a HIPAA violation. #privacy

Uh, okay: Notorious fraudster Anna Sorokin is launching an NFT collection that will give owners access to her, including one-on-one phone calls. She said she wants to move away from her “scammer persona.” #fintech-crypto

Meta, Twitter, Microsoft, and Google signed an updated EU Code of Conduct in which they agreed to fight against disinformation, including deep fakes, or face fines. #big-tech


Selina Lee

The ‘misery index’ is rising

This week, the Fed announced the biggest interest rate hike since 1994.

The central bank is trying to fight inflation by slowing the economy down without sending it into a recession.

  • Unfortunately, a recession is looking likely: The chances of us entering one by Q1 2024 are at 71.7%, per Bloomberg.

Whatever happens…

… people are feeling the heat either way. The misery index — a measure that sums up inflation and unemployment rates — is rising dramatically.

  • What it tells us: The misery index is meant to measure American households’ economic well-being. The idea: the higher the index, the worse the misery.

The first misery index was developed by economist Arthur Okun, an advisor to President Lyndon Johnson, in the 1970s.

Unrelated, but related: Apparently, it’s a TikTok trend to drive past the Missouri state line while blasting Maroon 5’s “Misery.”

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Reads: Rituals, patents, and the drink of summer

Welcome to Weekend Reads: five recs to pair with your Saturday coffee. Let’s get to it.

1) In today’s world of endless distraction, getting anything done is a challenge. Terry Nguyen explores the difference between rituals and routines, and why sometimes rituals are better. [Vox]

2) Patent Drop sifts through cool filings at the US Patent and Trademark Office so you don’t have to. The latest post includes new patents from Snap, Amazon, and Nvidia. [Patent Drop]

3) White Claw, Aperol Spritz, Rose — all have been dubbed “the drink of summer.” But who actually gave them that title? This piece walks through the tastemakers that help decide. [Thingtesting]

4) If you were granted $100k of shares in a private tech company last year, that value probably looks very different today. Here’s an explainer on what to do with options during a downturn. [Every]

5) Business loans can be a useful tool in an entrepreneur’s toolbox — but interest rates can be the difference between savings or costs that add up down the line. This guide for entrepreneurs breaks down everything you need to know. [Hustle blog]


🗽 On this day: In 1885, the Statue of Liberty, a gift of friendship from France to the US, arrived in New York. It came in 350 pieces and was assembled the following year.

🥤 Hmm: TikTokers are mixing balsamic vinegar and soda water to get “healthy Coke.” But does it taste like Coke, and is it healthy? (PS: LaCroix makes a cola flavor.)

🎧 That’s interesting: Ringer founder Bill Simmons talks building a podcast network and how to stay relevant.

👶 Cure boredom: Alter Ego is a simple game developed by psychologist Peter J. Favaro. Make choices throughout an entire lifetime, from birth to death.

🐻 Aww: And now, a bear that cares about safety.


(A roundup of our best reads from the last couple weeks…)

👨‍💼 Our conversation with billionaire Ray Dalio

🚘 Do autonomous cars mean more sex?

🏛️ The economics of the Depp-Heard trial

🍼 ​​Water bottles are getting weird

🧑‍🏫 What are microschools?

Shower Thoughts
  1. “Your birthday is actually you losing life span. And we celebrate that.”  SOURCE

  2. “Your bones will probably never make contact with another person’s bones.”  SOURCE

  3. “We like to focus on how fear holds us back in life, but we take for granted how many times fear has saved us from making really stupid decisions.”  SOURCE

  4. “There are children being born whose parents were not alive when Shrek came out.”  SOURCE

  5. “There are people who get paid to assemble Lego sets for display and marketing purposes.”  SOURCE

via Reddit
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Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “High score on the misery index” Dent.

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How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

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