You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

🖌️ Adobe enters the AI ring

Sign up for the free, 5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet.

The Hustle

Researchers in the UK have developed StarCrete, a durable new building material designed for use on Mars. The primary ingredient? Potato starch. We’d be interested in touring the testing facility for… reasons.

In today’s email:

  • Weight loss injections: Why they’re here to stay.
  • The “jock tax” is not just for athletes.
  • Adobe: Of course it’s doing an AI thing.
  • Around the Web: A doomsday seed vault, machine learning vs. deep learning, finding fellow questers, and more cool internet finds.

🎧 On the go? Listen to today’s podcast for the story of the Texas family business that invented ballpark nachos and, ~50 years later, still controls a substantial chunk of the market.

The big idea

The weight loss injection craze is just getting started

Ah, the romance of American pharmaceuticals — drug meets populace, populace meets drug, drug gets scarce and expensive, populace pursues drug across borders, Big Pharma steps in and assures everyone lives happily ever after. So beautiful.

The current public paramours are injectable diabetes treatments like Ozempic, Wegovy, and Mounjaro — appetite suppressants that have been touted on social media as “miracle” weight loss drugs.

  • And we mean touted a lot: #Ozempic-tagged TikTok videos have amassed 600m+ views, per MIT Technology Review.

Are the drugs safe and effective? Not our lane. (Though we’ll note: Wegovy is currently the only one approved by the FDA for weight management.)

Supply is now better aligned with demand

The availability of the drugs from makers Novo Nordisk (Ozempic, Wegovy) and Eli Lilly (Mounjaro) has recently increased after lengthy shortages.

Without hard-to-get insurance approval, a monthly supply of these drugs hovers around ~$1k in the US. High costs and waning supply led to a recent run on cheaper Canadian and Mexican pharmacies, per Business Insider.

  • In British Columbia, 9% of Rx fills for Ozempic were for Americans in 2022, 22x higher than the average rate across all other drugs.

This market is about to get flooded

Analysts project the fervor will continue: Per NBC News, annual sales for this class of drugs are expected to set records, far surpassing arthritis treatment Humira’s all-timer $20.7B year in 2021.

To prepare for anticipated demand, Novo Nordisk has invested $2.58B in expanding production capacity for their diabetes drug unit; Eli Lilly’s tab for similar expansion is up to $1.7B.

Eli Lilly’s cheery outlook is best told through this 2022 back pat: its CEO got an eye-popping $48.9m in shares on top of his core $21.4m pay.

Share on Facebook Share on Twitter Send as email View on site
eyeball wearing a hat

Masochism: Internet punching bag Ticketmaster recently posted a job listing for a director of social, highlighting bravery as a required trait. Per LinkedIn, at least 163 applicants have taken the plunge so far.


Bard’s here: US and UK users can sign up to test Google’s Bard AI. Google warned it may give “inaccurate or inappropriate” responses, but there’s a “Google It” feature for fact-checking.

Also: Google suspended Chinese shopping app Pinduoduo from its Play Store after finding malware in some versions of the app. Pinduoduo rejected the claim.

Again? In another showing of “people love failure swag,” Credit Suisse-branded hats, bags, and tiny gold bars are up for resale.

TikTok announced it now has 150m+ monthly active users in the US, where it could be banned. CEO Shou Zi Chew will testify before Congress on Thursday.

Bad Bunny’s ex Carliz De La Cruz Hernández is suing the musician for $40m, alleging he used her voice on two songs without permission. The songs have ~1B streams on YouTube and Spotify combined.

Update: Ousted Miyoko’s Creamery founder Miyoko Schinner is countersuing the plant-based brand, alleging gender discrimination and the misuse of her name and likeness.

Slightly less unaffordable: Last month, US existing housing prices saw their first YoY dip in 11 years. The median price dropped from $363.7k to $363k. The tears are still not happy ones.

Hire better: Hiring top talent can be hard, especially for smaller businesses. If a recruitment team is out of the question, a hiring committee might be the answer.

jock taxes by state
Zachary Crockett

Why athletes (and some remote workers) owe a ‘jock tax’

If you file your taxes through TurboTax or a similar service, you’ve likely been asked if you performed work in more than one state.

Given that it’s the 21st century, there’s a decent chance you did.

But a state’s department of revenue is unlikely to notice that you spent a couple hours answering emails and taking Zoom meetings while skiing in the Poconos.

Unless you’re a professional athlete

Their burden is known as the “jock tax.” Professional athletes owe a portion of their salary to most states and cities they visit — even for a single day.

Unlike, say, nurse practitioners or graphic designers, jurisdictions know exactly when athletes are in town. They know how much they make. And they know how to go after them.

For years, the jock tax has flown under the radar, known mostly to hardcore sports fans and accountants. Nobody, after all, really cares if millionaires have to file complicated tax returns.

But the jock tax matters.

Hardly anyone truly benefits from the tax, and one day in the future, even if you’re not an athlete, you may have to pay it.

Read the full story. →
Free Resource

The workplace communication guide

Let’s, as a group, stop fumbling the basic communications.

If you can articulate thoughts and emotions with clarity… Shit’s powerful. Anybody lacking (or a little bit nasty) should check out our guide on communicating with poise in the workplace.

Why increasing mindfulness goes gangbusters:

  • You minimize unnecessary friction
  • You sound more confident and collected
  • You get faster responses to emails

Them’s the perks to proper talkin’. Here’s more on speaking the language.

Stronger comms →
Hooked to generators
AI generated llama

Adobe makes its AI splash

Adobe, much like every tech company, is getting into AI — and it actually looks pretty cool.

Adobe Firefly is a forthcoming suite of generative AI models with an array of potential uses.

For now, users can sign up for stand-alone beta versions of its image and stylized text generators, but all tools will eventually be integrated into Adobe’s apps.

How they work

The text generator lets users manipulate text; a demo features letters that look like they’re made of melting chocolate and toasted bread.

The image generator, like DALL-E or Midjourney, returns images based on text prompts. But:

  • Generated images can be manipulated using Adobe’s other editing tools. Check out this demo from UI/UX designer Jesse Showalter.
  • Artists will be able to use AI tools to create variations of their work.

Perhaps most importantly…

… Adobe said its tools won’t scrape the web to steal artists’ styles.

Image generators that do threaten artists’ livelihoods and can lead to copyright issues. Getty Images has banned AI-generated art for that reason.

Adobe said its models are trained on images that are public domain, licensed for training, or in the Adobe Stock library.

“We can generate high quality content and not random brands’ and others’ IP because our model has never seen that brand content or trademark,” Alexandru Costin, VP of generative AI and Sensei at Adobe, told The Verge.

Share on Facebook Share on Twitter Send as email View on site

💡 On this day: In 1960, Arthur Leonard Schawlow and Charles Hard Townes secured the first patent for a laser. It was assigned to Bell Telephone Laboratories.

🧠 Video: “Machine learning” and “deep learning” are two terms you may have heard a lot lately, but what do they really mean?

🌿 That’s interesting: Take a virtual tour of the “doomsday seed vault,” a Norwegian archive of seeds meant to protect biodiversity in the event of a catastrophe.

🗡️ Cure boredom: Want to play some “D&D” but lack your own Hellfire Club? Book a spot in an online RPG run by a professional game master.

🥗 Aww: And now, that’s one way to eat a salad.

Venmo meme

Don’t spend it all at once, don’t spend it all at once, don’t sp-… Too late. (Link.)


Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.

all prizes

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {{5-contact.referral_count}} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Look at you, smarty pants. You’ve already shared The Hustle with {{contact.referral_count}} friends and enemies.

We’d love to take you out for drinks, but that involves some unsightly logistics. So here’s what we’ve got planned instead.

Get {{10-contact.referral_count}} more referrals and we’ll send you a tumbler stamped with The Hustle logo.

You’ll be sippin’ in style soon enough. Here’s your link.


Your referral count: {{contact.referral_count}}

Hustle hat

You’re only {{15-contact.referral_count}} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}

The Hustle TV hooded sweatshirt

You’re getting dangerously close to the most coveted item in Hustle-land: The Hustle Television Hooded Sweatshirt.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {{25 – contact.referral_count}} more of your friends to get the goods:



Damn, you’re on a roll.

You’ve got the tumbler. You’ve got the hat and hoodie to match. It’s time to beef up that collection, don’t you think?

Get {{35 – contact.referral_count}} more referrals and we’ll send you our cozy new swag bundle: The Hustle Hooded Long Sleeve and Island Design Tee. These relaxing tops would be great accessories for your next island trip (if you get that far *wink*).

Share this link to get the goods:



Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {{75 – contact.referral_count}} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you) — and enjoy our premium research and content.

Here’s that link you’ll need:



Well, well. Look who’s climbing the ladder. We’re so proud.

You seem like the kind of person who can work a network. So you’ve landed an opportunity to bag The Hustle’s grand prize.

Get {{1000 – contact.referral_count}} more referrals and you’ve got yourself a free $1,500 airline gift card to the destination of your choosing – plus a set of Tumi luggage for all your favorite things.

If you’re not sure where you wanna go… better start looking.

You’re just {{1000 – contact.referral_count}} referrals away.

Here’s that special link one more time:


How did you like today’s email?
Love It Meh Hate It
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, .
Editing by: Ben “Highly detailed llama wearing dark sunglasses’ enthusiast” Berkley.

Was this email forwarded to you? Sign up here.

FB YT Insta Twitter
{{site_settings.company_name}}, {{site_settings.company_street_address_1}}, {{site_settings.company_city}}, {{site_settings.company_state}} 02141, US.
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?