The Hustle

🗓️ Our Year’s Best

INCLUDING: The best GIFs, tweets, pods, and articles.
December 31, 2020
TOGETHER WITH

We’re almost there, people… big thanks for hanging out with us during this crazy year. As we turn the page to 2021, we promise to keep bringing you the best (and EASILY the funniest) business newsletter out there.

We’re off tomorrow (Jan. 1), but don’t miss our Sunday story this week, when Zack breaks down his best stories of the year and a few that didn’t make the cut.

Happy New Year’s! 🙏🏻

The Big Idea

A GIF of Zack Crockett… making a GIF (literally, as meta as it gets)

The Hustle employs the world’s best GIF-maker…

… and his name is Zachary Crockett, who also happens to be our indefatigable Sunday story editor. 

When he’s not crafting 2k-word viral deep dives (e.g., “How a janitor at Frito-Lay invented Flamin’ Hot Cheetos”), Zack is making the iconic GIFs that lead off our daily newsletters.

The GIF was invented in 1987… 

… by a computer scientist named Steve Wilhite (FWIW, he says GIF is pronounced “jif”, with a soft G).

The ubiquitous format was originally created to compress an image size with minimal data loss. Today, it’s an incredible medium to roast people convey information and tell stories. 

The genius of Zack’s GIFs is how little information he needs

Typically, he can craft the perfect GIF just based on an article’s title. 

Here were 5 of our favorites from 2020: 

From: “Can startups make their own mafias?”

From: “The App Store backlash is growing” 

From: “A new case for deepfakes”

From: “What’s powering Apple’s $2T valuation?”

From: “A Facebook ‘first’: a college-only social network”

GIF-ppets

The GIF that took over a whole email

Zack’s best GIF work in 2020 may well have been on July 24. On this date, the lead story was about the making of alcoholic beverage White Claw.

While Zack did his usual fine work on the lead story, he incorporated the White Claw GIF into each subsequent news piece:

“The flavored-alcohol empire behind White Claw”

“Could sitting on the floor be better than parkin’ it in an office chair?”

“The most expensive thing you’ve ever bought in cash”

The “My First Million” podcast duo scheming during Before Times

The best ideas from our podcast, My First Million

Sam Parr and Shaan Puri (and stud producer Abreu Andrade) have fired off every cell in their brains this year on the My First Million podcast… all in an effort to cook up the best business ideas for you.

Here are some of the most popular episodes:

  • Episode #63 with Andrew Wilkinson: Buying cash-flowing internet companies
  • Episode #87 with Greg Isenberg: The millions to be made unbundling Reddit
  • Episode #101 with Ryan Begelman: How to succeed in applying private equity structure to startups
  • Episode #107 with Chris Bakke: This serial entrepreneur is an idea machine
  • #127 with Nick Huber: Building a $10m self-storage business and the opportunities in “sweaty startups”

From this glorious bounty of ideas, we asked Sam, Shaan and frequent guest Andrew Wilkinson to tell us their favorites from 2020:

Sam: “Clout Kitchens”

“Cloud kitchens are a booming, but competitive, space. So how do you stand out? By partnering with influencers, to create influencer-inspired meals (AKA ‘clout kitchens’). We first mentioned the idea in February… YouTube superstar MrBeast JUST released MrBeast Burgers, hitting top of the app stores.” (Episode #50)

Shaan: Hyper-local newsletters

“Fed up with poor local news coverage in his town of Victoria, BC, Canada, Andrew Wilkinson started his own local news outlet, Capital Daily. With 40k subscribers in a city of 200k, Capital Daily has a bigger audience than the local newspaper. He believes the model can be replicated in different cities, with each newsletter generating $200k-$500k in profits.” (Episode #97)

Andrew: Always-on AirPods

“With AirPods taking off and opening up SiriOS, an app should be created to allow you to have ‘always on’ communication, where you can send someone a voice message by saying their name — like an Alexa/AirPod hybrid.” (Episode #47)

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Our fave Twitter moments

The Hustle enjoys getting loose on the Twitter machine (you can follow our team here).

Meanwhile, these were some of our favorite Twitter-related moments of 2020:

Alex Garcia, our social manager, sent the battle of the burgers (“Whataburger vs. In-N-Out”) trending on Twitter LOL…

Source: Twitter

Andrew Yang shared our story about a town printing its own currency…

Source: Twitter

Trung got @ElonMusk to hit that reply…

Source: Twitter

Odds and ends

Thank you all again (with a special shoutout to Kaylee Jenzen, our email master who makes sure every newsletter is sent to perfection).

Top daily email newsletter sends of 2020

Mark Zuckberg jokes that received an “I’m crying LOL” reader comment:

  • Zucky McKeyboard
  • Zucky McHarvard
  • Scrooge McZuck
  • Zuck Daddy Coder
  • Zucky McBuckface 

The image of the year

The Hustle’s rock star designer Malary Lee made the “Mt. Rushmore of Beards” after the world saw Jack Dorsey’s out-of-control facial hair at an October Senate grilling.

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Over the years, we’ve learned… secrets.

The business secrets, tips, and tricks that have helped founders go from zero to millions — and even billions — of dollars.

Want to see ‘em? Just refer {3-referral_count} more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.

Here’s a message you can you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free: {referral_url}

P.S. You can always check your referral count here.

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Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {5-referral_count} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Here’s a message you can you can use to share with your friends:

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P.S. You can always check your referral count here.

Share The Hustle →
SHARE THE HUSTLE

Look at you, smarty pants. You’ve already shared The Hustle with {referral_count} friends and enemies.

But hey, just because you’re a business nerd doesn’t mean you can’t look fresh to death. Get {10-referral_count} more referrals and we’ll send you a pair of our signature skate socks — you’ll look good on the streets or in the sheets. Well, maybe.

Anyway, here’s a message you can you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free: {referral_url}

P.S. You can always check your referral count here.

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Look, we know the skate socks aren’t for everyone. Know what is though? Dad hats, baybeee.

And you’re only {15-referral_count} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Here’s a message you can you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free: {referral_url}

P.S. You can always check your referral count here.

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You’re close to the most coveted item in Hustle-land: The Always Be Hustlin Tee.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {25 – referral_count} more of your friends to get the goods:

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P.S. You can always check your referral count here.

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Damn, you’re on a roll. You’ve got the socks. You’ve got the hat. It’s time to complete your collection, don’t you think?

Get {50 – referral_count} more referrals and we’ll send you our favorite piece of Hustle swag: The Startup Sweatshirt. Slipping into this piece of fleece might just transport you to Silicon Valley (or maybe somewhere better, your pick).

Share this link to get the goods:

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P.S. You can always check your referral count here.

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Hey, we see you. You’re out their spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {100 – referral_count} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you — and enjoy our premium research and content.

Share this link with {100 – referral_count} more of your friends to get the goods:

{referral_url}

P.S. You can always check your referral count here.

Share The Hustle →
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If you love us so much why don’t you just marry us?

Get {1000 – referral_count} more referrals and we’ll fly you to The Hustle HQ in beautiful, downtown eastern Austin, Texas. Round-trip flight, 2 nights in a hotel downtown, and some wining and dining with The Hustle fam.

Heck, you practically work here anyway. Copy & paste this link to share:

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P.S. You can always check your referral count here.

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