You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

😱 The Doomsday Clock’s meaning

View Online

The Hustle

Rolex is demanding that Oyster & Pop rebrand, arguing people will confuse the company’s colorful, educational wall clocks for children (~$25) with its Oyster Perpetual watches for adults, which retail for thousands.

In today’s email:

  • ChatGPT: Could it earn an MBA?
  • Chart: What are stock buybacks?
  • The Doomsday Clock: What exactly does it mean?
  • Around the web: A sausage scandal, a rare comet, the wonders of Street View, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Zack and Rob discuss ChatGPT acing an MBA exam, Pokemon Go for the NBA, ESPN’s pickleball play, and more.

The big idea
MBA Exam

Would ChatGPT get a Wharton MBA?

That’s the question posed by professor Christian Terwiesch from the University of Pennsylvania’s prestigious Wharton School of Business.

Terwiesch’s recent curiosity led him to test the technology’s performance on one of his final exams for an operations management course.

How’d it go?

While ChatGPT struggled with some advanced prompts and made mistakes on sixth-grade math problems, it did remarkably well at answering basic operations management and process analysis questions.

For these kinds of questions, Terwiesch wrote, “Not only are the answers correct, but the explanations are excellent.”

Read through ChatGPT’s answers and you’ll see why, in Terwiesch’s 25 years of teaching, he recognizes that it’s arguably “the closest that technology has come” to automating the skills of managers and consultants.

What are the implications?

Regarding ChatGPT’s impact on business school faculty, Terwiesch sees:

  • The need to raise the bar for assignments, while also letting students engage with ChatGPT through a critical lens.
  • The potential to leverage ChatGPT to make the teaching process — including exam writing and grading — more efficient.

Terwiesch plans to ban ChatGPT’s use on assignments that assess students’ foundational knowledge, which he says is needed to make complex decisions even when leveraging AI.

“An elementary school student still needs to learn that 7 x 7 = 49 and that the capital of Pennsylvania is Harrisburg, even though calculators have been widely used for over 50 years and students can use Google or Wikipedia to find answers,” he explained.

For now, it’s clear ChatGPT is capable of passing assessments like these. Terwiesch gave it a B on his exam. And as the saying goes, Cs get degrees.

Share on Facebook Share on Twitter Send as email to a friend View on our website
eyeball wearing a hat

M.M. Keeravani’s “Naatu Naatu” is the first song from an Indian movie to nab a best original song Oscar nom. Hear it in RRR, a Telugu-language action film that, with a $72m budget, is India’s most expensive film. It’s also absolutely, utterly, truly bonkers.


America vs. Google: The Department of Justice and eight states filed a lawsuit against Google for monopolizing digital ad technology. Google responded with a blog post of its own.

Pokemon Go, but make it basketball. Niantic partnered with the NBA to launch NBA All-World, a geolocation-based AR basketball game.

We see you, Strava. The fitness-tracking social app acquired Fatmap, which offers high-res 3D maps for outdoor sports and activities.

Amazon launched RxPass, a $5/mo. Prime add-on service offering generic versions of drugs used to treat 80+ common conditions.

Pickleboom: ESPN inked a deal with the Association of Pickleball Professionals to broadcast 200+ hours of live pickleball coverage.

Microsoft just barely missed analyst expectations for the quarter, pulling in $52.7B. While its Azure cloud business grew 31% YoY, its growth has slowed.

Eardrums rejoice: New York City’s new sound-measuring traffic cameras are identifying ridiculously loud vehicles — and fining them $800 for a first-time offense.

Job data: In December, remote jobs accounted for 13.2% of all advertised listings on LinkedIn, down ~7% since March. Meanwhile, 52.8% of all applications were for remote jobs.

A24’s Everything Everywhere All at Once scored 11 nominations for the 95th Academy Awards, followed by All Quiet on the Western Front and The Banshees of Inisherin, both with nine.

Walmart is raising starting wages for warehouse and store workers from $12/hr. to $14/hr. to better compete with retail rivals.

Land the gig, close the sale, make a friend — here are 101 tips for networking with professionals and crushing every function.


You asked, we answered. Our latest edition of Ask The Hustle offers advice to a reader who’s wondering if taking the jump into full-time entrepreneurship is the right move.

Zachary Crockett

What the hell are stock buybacks?

Over the past decade, American corporations have raked in record-setting profits. Last year alone, they collectively made $12T+.

A growing portion of that money has gone toward one thing: buying back their own stock.

For most of the 20th century, stock buybacks were largely illegal and viewed as market manipulation. But in 1982, the Reagan administration instituted a “safe harbor” rule that gave corporate executives broader permissions to use them.

Since then, annual spending on stock buybacks has ballooned to $900B+ per year.

Wall Street says these buybacks help shareholders — but critics say they have a negative impact on R&D, hiring, and the economy at large.

Why are these companies doing this? And who is it really benefiting?

Check out the full visual explainer. →
Free Resource

Let’s talk about driving revenue in 2023

Before you dump more cash into the same marketing and sales strategies, it’s wise to take an unabashed look at your business.

If you want more bang for the buck, this coaching conversation with Donald Miller can help you grip your product and gauge your priorities.

On episode No. 103 of the Business Made Simple podcast:

  • Optimizing your existing product
  • Tapping into new revenue streams
  • Doubling down on your “why”
  • Touch points for growth marketers
  • Resources for small businesses

Consume this episode on your favorite streaming service.

The proof is in the profits →
Apocalypse Soon?
Doomsday Clock

The Doomsday Clock, explained

The Doomsday Clock was set to 90 seconds to midnight on Tuesday. That sounds pretty dire, but what does it mean?

It goes back to the Atomic Age.

Manhattan Project scientist Eugene Rabinowitch…

… was the primary author of 1945’s Franck Report, which advocated against using atomic weapons during WWII.

He co-founded the nonprofit Bulletin of the Atomic Scientists shortly after the US, failing to listen, bombed Hiroshima and Nagasaki, Japan.

The Bulletin draws attention to human-made threats — including nuclear and technology risks and climate change — via a website, magazine, and…

… the Doomsday Clock

The clock serves as a metaphor for how close humanity is to destroying itself, with midnight being an apocalyptic event.

It was set at seven minutes to midnight when it debuted in 1947, and has since changed 25 times.

  • First in 1949, to three minutes, following the Soviet Union’s first successful atomic bomb test.
  • The “safest” we’ve ever been was 17 minutes in 1991 after the Cold War ended.

Who changes it?

Rabinowitch, until his death in 1973. Now, the Bulletin’s Science and Security Board meets twice annually to decide.

  • The clock is never altered in real-time. During the 1962 Cuban Missile Crisis, which lasted 13 days, the hands didn’t budge.

What about now?

The current time reflects the war in Ukraine, per the Bulletin, including:

  • Its effects on climate change
  • Russian threats of nuclear warfare
  • Activity in the Chernobyl and Zaporizhzhia nuclear reactor sites

You can see the clock’s complete timeline here.

Share on Facebook Share on Twitter Send as email to a friend View on our website

⛷️ On this day: In 1924, the first Winter Olympics were held at Chamonix in the French Alps, though it was called “International Winter Sports Week” at the time.

🌭 That’s interesting: The Surfdale Sausager is scandalizing New Zealand’s Waiheke Island, leaving sausages in residents’ mailboxes without explanation.

☄️ How to: Spot a rare green comet as it approaches Earth.

🗺️ Cure boredom: Surf Wonders of Street View, which takes you to a random scene caught via Google’s cameras.

😍 Aww: And now, a squeaky baby pika.

Fridays tweet

Because there aren’t. (Link)

How did you like today’s email?
Love It Meh Hate It
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “Not the Surfdale Sausager” Dent.

Was this email forwarded to you? Sign up here.

Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission');,wrappingDiv => { var sp = new URLSearchParams(; setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = ''; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="US"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value=""> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns=""><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>