You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2.5M+ innovators in the loop.

🚴 The free event that makes millions

Sign up for the free, 5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet.

View Online

The Hustle

The Easter Bunny will be behind bars for 18 months. In this case, it’s the 32-year-old Englishman who earned the nickname by stealing a shipment of 200k Cadbury Creme Eggs. But the actual Easter Bunny shouldn’t get too comfortable — you can only get away with trespassing on people’s lawns for so long before justice finds you.

In today’s email:

  • Quiznos: The chain’s comeback hinges on its screwy old friends.
  • Bicycle race: How does the Tour de France make money?
  • Digits: Deodorant isn’t going to dry up, some horses that probably need deodorant, and more newsy numbers.
  • Around the Web: Rebel birds outsmart humans, motion-sickness hacks, and more.

👇 Listen: Where’s Cirque du Soleil going next? … uh, fragrances?

podcast media player
The big idea

Quiznos’ off-key Spongmonkeys are back

In a single week of 2004, Quiznos received 30k complaints. They had nothing to do with the chain’s subs, but a bizarre ad campaign featuring two rodents — known as Spongmonkeys — belting an off-key song.

If you somehow missed it, here ya go. If it still haunts you, guess what? They’re back, baby.

Jimmy Lambatos…

… founded Quiznos in Denver in 1981, touting the fact that, unlike other sandwich shops, it toasted its subs. Lambatos sold Quiznos to father-and-son franchisees Richard and Rick Schaden in 1991, who took the company public in 1994.

Quiznos grew rapidly, at one point becoming the second-largest sub chain in North America behind Subway, with 5k+ locations by 2007.

But it wouldn’t last

Several misfortunes and bad decisions occurred:

  • Competitor Subway started toasting its subs
  • The Great Recession led to numerous store closures
  • Quiznos settled with several franchisees who sued over being forced to purchase food and paper goods from a subsidiary at above-market prices

Quiznos filed for bankruptcy in 2014, and fewer than 200 remain today.

In 2018…

… private equity firm High Bluff Capital bought Quiznos and placed it under the care of its restaurant platform, REGO Restaurant Group.

REGO is mounting a comeback with a new look, menu items, and drive-thrus.

Which is why the Spongmonkeys are back

In the early-aughts, Quiznos wanted to make a splashy ad with a small budget.

According to Mel Magazine, Ty Harper of ad agency The Martin Agency recalled a video by animator Joel Veitch that featured the “spongmonkeys” singing about the moon. Harper pitched it for subs.

So, naturally, Quiznos hired Veitch to make a brand-new commercial for its attempted comeback.

This one features the Spongmonkeys on a road trip to find the nation’s remaining Quiznos as the company attempts to court new franchisees, and rebuild its empire one toasted cheesesteak and fever-dream folk song at a time.

View on site
eyeball wearing a hat

An X will replace Twitter’s globally recognized logo of a blue bird silhouette, according to Elon Musk. He also suggested the platform’s blue coloring may soon shift to black. And get this: His fans love the move, and his detractors hate it.


TodAI in AI: Two news networks in India now have AI chatbots reading the day’s headlines before tossing to human journalists for panel discussions. Feels real dystopian, but for a country with 22 official languages, multilingual anchor bots could be quite helpful.

Top doll-ar: Barbie scored the year’s biggest opening weekend — $155m! — with its empowering message: Anything is possible with an inescapable monthslong multimillion dollar marketing blitz.

Meanwhile… Oppenheimer boomed to $80.5m, another big box-office win (analysts expected a $50m start). Together, “Barbenheimer” led to Hollywood’s fourth-biggest weekend ever.

Amazon will invest $120m in a Florida facility to prepare satellites for Project Kuiper, its space-broadband rival to SpaceX’s Starlink. The network will include ~3.2k satellites, and if you’re wondering if Bezos’s Blue Origin will do some of that launching, you know it.

Reddit took over r/MaleFashionAdvice, a subreddit protesting its new API fees. It also tried to bring back its communal art project, r/place, to find it covered in protest messages. Duh.

Sweet timing: Colorado startup MycoTechnology found a sweet protein in honey truffles and will develop a new sugar alternative with it. The unveiling comes hot on the heels of the WHO labeling aspartame, a popular sweetening additive, as a cancer risk.

The very opposite of sweet timing: US candy production is down and prices are up — with tight supply sending the cost of sugar to its highest per-pound price point since January 2011. TL;DR: Halloween is already ruined.

’Til EOD do us part: Under the squeeze of rising wedding costs, more couples are saying “I do” to renting everything for their nuptials, from florals and dresses to $30k pieces of diamond jewelry.

Clip in
Tour de France video

Watch: The economics of the Tour de France

Last Wednesday, while we were gearing up for a daily Tour de Couch, the world’s most elite cyclists were grinding up 17k feet of elevation, with teams of mechanics and doctors at the ready hanging out the sides of speeding cars.

The Tour de France is a historic and global phenomenon. Each year, fans from more than 180 countries turn in to watch the race.

Over three weeks, cyclists traverse thousands of miles up and over mountain passes at speeds above 60 mph, vying to bring their countries, teams — and sponsors — glory. (Yesterday, Danish cyclist Jonas Vingegaard did just that, winning the 2023 race, his second straight Tour de France win.)

Despite the race’s popularity, most people are probably unfamiliar with its economics.

How does the Tour de France — an event that is free to the public — make money? How does the sponsorship model of a professional cycling team work? And how does this all affect how the riders choose to compete?

Watch the clip →
Free Resource

50 interview questions to keep you sharp

Practice? We talkin’ about practice?

Damn right we are. But we did the hard part, and bundled this up for you.

Here’s a pack of 50 questions that will prep you for success, upgrade your competence, and hopefully help you hop on payroll.

Inside the interview guide:

  • Pregame pointers
  • 50 common questions (with explainers and examples)
  • 10 questions for hiring managers

Shoot your shot — and do it with confidence.

Get the gig →
By the Numbers

Digits: Cirque du Soleil’s next act, and other newsy numbers

1) Attracting Gen Z and its $360B in spending power may prove to be Cirque du Soleil’s hardest trick yet. Cirque’s 40+ shows sell 10m tickets annually and account for ~80% of its revenue. But with an average attendee age of 42, execs now plan to launch a video game, home goods, a documentary, a convention, and *double checks notes… * fragrances.

2) If you like horses, you’ll love the “horse mecca” of Phoenix, Arizona. But if you are a horse, you’re probably pissed at Phoenix for its never-ending string of ultra-sweaty days. Horses heat up much faster than humans, and Phoenix’s 110+-degree temps are posing a very dangerous threat to the area’s $1.3B equestrian industry.

3) Speaking of both fragrances and sweating, it appears fragranced deodorant is hot. Old Spice and Secret owner Procter & Gamble says it’s found 90% of US shoppers want at least some scent in their deodorant products to help them get noticed. The Wall Street Journal found one woman who carries as many as 17 different scented deodorants with her when she’s away from home. No typo there — 17, ten plus seven. Wow.

4) If you’ve got the time (and luck), meteorite hunting can be quite the lucrative side gig. A gram of space rock can go for anywhere from $0.05 to $5k depending on its features, and the Maine Mineral and Gem Museum recently offered $25k to anyone who could recover a fresh meteorite that landed nearby. They don’t teach you about this career path in school, kids, but meteorite hunting may pay off.

View on site

🇵🇪 On this day: In 1911, locals led archaeologist Hiram Bingham to the ruins of Machu Picchu, an Incan settlement in Peru. Today, it receives 300k+ visitors annually.

🐦 That’s interesting: Dutch researchers found that birds are using anti-bird spikes and other human-made deterrents to build their nests, which is pretty badass, actually.

🎧 Podcast: On this episode of My First Million, Sam Parr and Shaan Puri  unveil their list of the best companies making $1m+ annually with no full- time employees.

🤢 How to: Avoid motion sickness. (Bonus: This article also talks about a “haunted swing.”)

😍 Aww: And now, have a puppy.

PTO meme

Oh, it was only a standard suite at the Four Seasons Florence? Never mind then. (Link)


Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.

all prizes

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Laptop lookin’ sparse? Water bottle lookin’… clear?

You’re only {{5-contact.referral_count}} referrals away from your first Hustle swag, Sam’s Stickers. Slap a few of these bad boys on the ol’ laptop and let everyone in the coffee shop know that you know. You know?

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}


Look at you, smarty pants. You’ve already shared The Hustle with {{contact.referral_count}} friends and enemies.

We’d love to take you out for drinks, but that involves some unsightly logistics. So here’s what we’ve got planned instead.

Get {{10-contact.referral_count}} more referrals and we’ll send you a tumbler stamped with The Hustle logo.

You’ll be sippin’ in style soon enough. Here’s your link.


Your referral count: {{contact.referral_count}}

Hustle hat

You’re only {{15-contact.referral_count}} referrals away from earning our signature dad hat meant for ladies, gents, and dads alike to show folks they’re in the club.

Spread the news. Help us grow 🌱

Share this custom referral link: {{contact.referral_url}}

Your referral count: {{contact.referral_count}}

The Hustle TV hooded sweatshirt

You’re getting dangerously close to the most coveted item in Hustle-land: The Hustle Television Hooded Sweatshirt.

The fabric? Luxurious. The cut? Relaxed, yet refined. The message? Indisputable.

Share this link with {{25 – contact.referral_count}} more of your friends to get the goods:



Damn, you’re on a roll.

You’ve got the tumbler. You’ve got the hat and hoodie to match. It’s time to beef up that collection, don’t you think?

Get {{35 – contact.referral_count}} more referrals and we’ll send you our cozy new swag bundle: The Hustle Hooded Long Sleeve and Island Design Tee. These relaxing tops would be great accessories for your next island trip (if you get that far *wink*).

Share this link to get the goods:



Hey, we see you. You’re out there spreading the gospel of The Hustle like it’s nobody’s business. Seems like you might be ready for a little more…

Get {{75 – contact.referral_count}} more referrals and we’ll slide you a free subscription to Trends.

And no, this ain’t an ad. We just think you’re the kinda person who would thrive in our top-tier community (it’s usually $299) full of founders, investors, and builders (AKA ambitious, no B.S. business folks like you) — and enjoy our premium research and content.

Here’s that link you’ll need:



Well, well. Look who’s climbing the ladder. We’re so proud.

You seem like the kind of person who can work a network. So you’ve landed an opportunity to bag The Hustle’s grand prize.

Get {{1000 – contact.referral_count}} more referrals and you’ve got yourself a free $1,500 airline gift card to the destination of your choosing – plus a set of Tumi luggage for all your favorite things.

If you’re not sure where you wanna go… better start looking.

You’re just {{1000 – contact.referral_count}} referrals away.

Here’s that special link one more time:


Today’s email was brought to you by Jacob Cohen and Juliet Bennett Rylah.
Editing by: Ben “We love the suuuuubbbbbs” Berkley.

Was this email forwarded to you? Sign up here.

FB YT Insta Twitter
{{site_settings.company_name}}, {{site_settings.company_street_address_1}}, {{site_settings.company_city}}, {{site_settings.company_state}} 02141, US.
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?