fbpx

You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

🥊 The battle for richest school

View Online

The Hustle

Researchers found laser-brewed coffee had the benefits of cold brew, without the wait, proving even scientists will do anything for a faster caffeine fix.

In today’s email:

  • YouTube: A podcast app?
  • Chart: Hook ‘em Horns.
  • Weekend Reads for your Sunday Beard Beer.
  • Around the Web: A Mario museum, sports for rodents, a meal planner with delivery, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Zack and Juliet discuss problematic digital musicians, California’s EV play, and YouTube as a podcast powerhouse.

The Hustle Daily Show

🎧 On the go? Listen to today’s 10-minute podcast to hear Zack and Juliet discuss problematic digital musicians, California’s EV play, and YouTube as a podcast powerhouse.

The big idea
YouTube logo and podcast microphone

YouTube = future podcast champ?

YouTube, just like all your friends during the pandemic, is getting into podcasts.

A new podcasts homepage is now available to US users, going live sans fanfare in late July. TechCrunch speculates YouTube is waiting for its creator event next month to make a formal announcement.

But YouTube also:

  • Hired podcast exec Kai Chuk in 2021
  • Offered podcasters and networks $50k-$300k to create videos
  • Discussed audio ads and new analytics for audio-centric creators in a leaked document
  • Partnered with NPR to bring on 20+ of its most popular shows

Why’s it matter?

While YouTube is often seen as a video-first platform, YouTube Music had 2B+ monthly users and 50m+ paid subs as of September 2021.

Though competitors including Spotify, Apple, and Amazon have made big moves in the space, a Cumulus Media analysis found YouTube is America’s most popular podcast platform, capturing 24.2% of listeners compared to Spotify’s 23.8% and Apple’s 16%.

What’s next?

In the most recent episode of Marketing Against The Grain, HubSpot’s own CMO Kipp Bodnar and SVP of marketing Kieran Flanagan argue that this makes YouTube subscribers the most valuable subscribers on the internet.

Their predictions:

  • YouTube will make its background listening feature free for all users, potentially offering an ad-free version for subscribers.
  • Podcasters will benefit from YouTube’s discovery platform and its ability to surface evergreen content by guest, host, and topic.
  • YouTube will change podcasting, prompting hosts and marketers to move to a more visual format.

Listen to the full episode here.

Share on Facebook Share on Twitter Send as email to a friend View on our website
SNIPPETS

Today, at the Fed’s Jackson Hole symposium, Fed Chairman Jerome Powell is expected to reiterate his promise to slow inflation with higher rates.

Green hydrogen maker Plug Power will supply Amazon with enough fuel to power 30k forklifts annually.

Instacart is enlisting celebs and influencers to craft curated shopping lists in a bid to bridge groceries and entertainment.

Capitol Records dropped its first virtual artist after critics called out the rap character as a harmful stereotype.

Tesla wants “defamatory” videos of supposedly autonomous Teslas running over child-sized mannequins taken down.

iHeartMedia is hosting a Charlie Puth concert in a “Fortnite” arena on Sept. 9. Meanwhile, Tribe XR is teaching DJs how to perform in the metaverse.

WhatsApp Communities is now available for some beta users. The feature allows for up to 10 groups under the same umbrella.

Woah: Corsair’s new gaming screen bends from flat to curved with an effortless yank.

MrBeast and Hasan Minhaj chilled with our My First Million squad to talk about creativity, success, and more. Watch here.

Ask The Hustle: Making new hires is fun. Incorporating them? Less so. Here’s advice on how first-time managers can prep employees for success.

chart
UT vs Harvard endowments

Singdhi Sokpo

The battle for the ‘richest school’ title

In the world of academic endowments, Harvard is king. The university’s funds added a staggering $11.3B to its coffers between 2020 and 2021.

But the University of Texas is catching up, and analysts believe it might steal Harvard’s title when 2022 numbers are reported.

The University of Texas…

… has a secret weapon: land — specifically 2.1m acres in the Permian Basin. The university makes ~$6m a day leasing that land to oil drillers, per Bloomberg.

  • This cashflow could help Texas’ endowment stay in the black while Harvard and others fall victim to the bear market.

Understandably, UT has faced criticism for its oil investments. Notably, the university also uses its west Texas land for wind and solar generation.

Harvard…

… is no stranger to criticism for its own investments. An op-ed in The Harvard Crimson accused the school of benefiting off the prison-industrial complex and unsustainable energy.

In 2021, Harvard said it would stop investing in fossil fuels. Soon, that decision could make it the second richest school.

Share on Facebook Share on Twitter Send as email to a friend View on our website
Weekend Reads
Weekend Reads

Welcome to Weekend Reads…

… Recs to pair with your Friday Frappuccino, Saturday SunnyD, or Sunday Beard Beer.

ICYMI:

  • Zack told the story of a man who orchestrated ~80% of all US bank robberies in the late 1800s — all while living a strange double life.
  • Jacob broke down the lucrative rise of Corn Kid, the internet’s latest viral sensation, in just ~100 words.
  • The blog squad wrote about how time boxing can help entrepreneurs up their productivity and take back their calendar.

Spot the fake:

  • Starbucks employees were accused of kidnapping their boss after asking for a raise.
  • Snoop Dogg just launched a cereal called Snoop Loopz.
  • A streetwear company is turning defective sex toys into fashionable shoes.
  • Peloton is harnessing the energy produced by its studio bikes to lower facility costs.
AROUND THE WEB

🚢 On this day: In 1791, John Fitch was granted a patent for the steamboat, four years after demonstrating one on the Delaware River.

🍅 That’s interesting: How the ketchup war was won.

🍴 Useful: SideChef lets you choose recipes, then generates a shopping list that you can have delivered from your nearest Walmart.

🎮 That’s cool: The Museum of Mario is an interactive online experience that explores the eras of the popular video game character.

🏀 And now: Basketball… for rats.

Shower Thoughts
  1. “A lot of people have stung their eyes from opening them underwater after seeing people on TV do it flawlessly.”  SOURCE

  2. “A bee’s stinger doesn’t protect the bee in any way, yet it protects the species as a whole.”  SOURCE

  3. “Dairy Queen really doesn’t have enough dairy products to be considered the queen of dairy.”  SOURCE

  4. “McDonald’s French fries go from delicious to inedible in 10 mins then stay exactly the same for eternity.”  SOURCE

  5. “Eating junk food is so common that when someone starts eating healthy, it’s instantly labeled as dieting.”  SOURCE

 
via Reddit
How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, Samir Javer, and Rob Litterst.
Editing by: Mark “Beard Beer connoisseur” Dent.

Was this email forwarded to you? Sign up here.

PODCAST JOBS CONTACT US
Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle logo

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="https://thehustle.co/new-thank-you-v2/" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); Array.prototype.forEach.call(wrappingDivs,wrappingDiv => { var sp = new URLSearchParams(window.location.search); setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; error.style = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; captchaVersion.name = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); captchaEl.id = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = 'https://www.recaptcha.net/recaptcha/api.js?onload=onloadCallback&render=explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="https://cms.thehustle.co/api/v1/contacts/wordpress_create" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="CA"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value="https://thehustle.co/🥊-the-battle-for-richest-school/"> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value="https://thehustle.co/new-thank-you-v2/"> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="https://thehustle.co/privacy">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>