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French billionaire Bernard Arnault sold his private jet, citing environmental Twitter-shaming as the reason why. He’s still flying, he says — just on rented jets.

P.S. We have big news coming on Monday — keep an eye on your inbox so you don’t miss out.

In today’s email:

  • Economy: Liz Truss resigns.
  • Chart: Breadflation.
  • Weekend Reads to pair with a Sunday phosphate soda.
  • Around the Web: Reviving the WikiReader, focus music, a tank simulator, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Jacob and Juliet discuss Liz Truss’ resignation, Pinterest’s commerce play, Snap’s stock slump, and more.

The big idea
Shortest-serving PMs in UK history

Yes… Bonar Law is a real name. (Visual: Zachary Crockett)

Truss’ resignation is all about the economy

Since 1827, the shortest tenure of a UK prime minister had been that of George Canning, who worked for 118 days until dying in office.

Now, after just six weeks at work, PM Liz Truss will wear that crown.

Yesterday, Truss announced plans to resign in a bid to address economic turmoil brought on during her short tenure.

What happened?

Truss’ government tried enacting the UK’s largest tax cuts since the 1970s, mostly aimed at wealthy Britons and corporations.

With inflation sitting north of 10%, policies meant to stimulate further spending immediately sounded investors’ alarm bells.

In anticipation that the central bank would have to raise interest rates to curtail inflation, foreign investors began fleeing — driving the pound to record lows against the dollar.

So what now?

Truss tried remedying the situation by firing her treasury chief and scrapping the plans, but it was too late. She ranks as the lowest-polling British leader in history, and 35% of UK companies say the turmoil has impacted their business.

Of course, the memes were out in full force. British tabloid Daily Star had even been livestreaming a head of lettuce under the banner: “Can Liz Truss outlast a lettuce?”

She could not, and an election will be held next week to find a replacement.

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eyeball wearing a hat

Yikes: “Monster,” Netflix’s series about serial killer Jeffrey Dahmer, garnered 3.7B minutes watched in its first week, making it the 10th most-streamed title in a single week ever recorded by Nielsen.


Who knew? The US Surgeon General released details on how toxic workplaces can negatively affect health.

Texas vs. Google: Texas Attorney General Ken Paxton sued Google for its alleged “indiscriminate collection” of users’ biometric data.

Nestlé will acquire Starbucks’ Seattle’s Best Coffee brand for an undisclosed amount. In 2018, it paid Starbucks $7.15B to sell its packaged coffee in stores.

Snap gained 17m users in Q3, but missed revenue expectations. Shares dipped 25%+ in after-hours trading.

Researchers at UC Berkeley used machine learning to set the record for speediest laundry folding by a robot — folding 30-40 garments per hour.

Google added features to its Messages app, including in-line replies. The features require RCS, which Google wants Apple to adopt.

Circle K and weed producer Green Thumb Industries will sell medical cannabis at 10 Florida Circle K stores.

Corporate gifting: Trendster Sam Eitzen cleared seven figures after one year selling artisan gifts to bigger brands. Read the whole Trends article.

Spread the word
paper airplane

Jacob will not get up from his desk until at least 100 people reading this share The Hustle with a friend. Want him to eat? Pee? Share!

Use this link: {replace(profile.vars.referral_url, ‘’, ‘’)}

bread price increases

Olivia Heller

Buying bread? You’re gonna need more dough

Some historians claim that the French Revolution started over the price of bread. If true, we may soon have another revolution on our hands.

Bread prices have been skyrocketing across the US and Europe, per The New York Times.

It’s a story of complex carbs

Reasons for the hikes vary by region, but generally include:

  • Inflation: which has increased the cost of raw materials used to make bread, like eggs and flour.
  • Geopolitics: Russia’s invasion of Ukraine has driven up prices for energy in Europe, as well as grains, oilseeds, and fertilizers.

Making matters worse, the price surge coincides with a butter shortage, meaning complimentary bread and butter may soon be a relic of the past… which actually sounds like something that could spark a revolution.

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Free Resource

10 red-hot copywriting tips from the pros

So you want to write copy that slaps.

We look at writing a lot like music: smooth will be smooth, bangers will be bangers. You make whatever the hell you have the gall for.

But toss in SEO, narrative flow, structure, skimmers, word count (smh)…

Fret not, brethren. Here are 10 high-quality copywriting techniques, curated by HubSpot professionals who’ve been in the game much longer than most of us.

How pro copywriters drive eyes and action:

  • Optimizing SEO, keywords, and secondary keywords
  • Split-testing phrasing with free headline analysis tools
  • Executing content-gap audits on competitor websites
  • The APP, AIDA, and F-shaped copywriting methods

Free templates and plenty of clowning included.

On writing crisper copy →
Weekend Reads

Welcome to Weekend Reads…

… Recs to pair with your Friday mimosa, Saturday tea, or Sunday chocolate phosphate.


  • Mark wrote about how nuns got squeezed out of the communion wafer business.
  • Jacob outlined why Uber is launching ads.
  • The Hustle blog dove into high-ticket dropshipping, an ecommerce model with the potential for a whole lot of profit.

Spot the fake:

  • A Texas roofer was arrested for helping people in Florida fix their homes.
  • Restaurant servers dressed as the Power Rangers saved a woman being attacked.
  • Meanwhile… A super-spicy hot sauce factory reportedly burned down on Wednesday.

🪧 On this day: In 1967, ~100k people gathered in Washington, D.C. to protest the Vietnam War.

📰 That’s interesting: Meet the man dedicated to updating the WikiReader (discontinued in 2014) with new Wikipedia content, just in case you ever really need to know something after an apocalypse.

🇨🇭 Wow: At the Swiss Military Museum, you can take a spin in a 1970s tank-driving simulator.

🎧 Useful: Flowful offers procedurally generated ambient music tracks that play for as long as you need them.

🐱 Aww: Closer. Closer. Cloooooser.

Shower Thoughts
  1. “The concept of a unicorn is more believable than a giraffe.”  SOURCE

  2. “We must waste a lot of paper sending mail to dead people.”  SOURCE

  3. “Piggy banks become more and more impractical as inflation rises.”  SOURCE

  4. “Opening up Cash App, Venmo, etc. to find money you forgot about is the new finding money in the pocket of your jeans.”  SOURCE

  5. “You’ve probably set multiple world records for things no one’s keeping track of in your lifetime.”  SOURCE

via Reddit
How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “The complex carb” Dent.

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In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

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