You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

🦆 Foie gras, sans guilt

View Online

The Hustle

Happy hibernation to Fat Bear Week 2022 winner Candidate 747! The public votes annually on which bear in Alaska’s Katmai National Park has bulked up the most from summer to fall.

In today’s email:

  • TikTok vs. Big Tech: Who’s copying who?
  • Chart: Artists vs. AI art
  • Foie gras… from a lab?
  • Around the Web: The whitest paint, 12 weird McDonald’s, AI decor, and more cool internet finds.

🎧 On the go? Listen to today’s 10-minute podcast to hear Jacob and Juliet break down TikTok turning the tables on Big Tech, Apple hitting the gas on ads, AI Joe Rogan, and Tom Cruise in space.

The big idea

Zachary Crockett

Everyone wants to be TikTok, and TikTok wants to be everyone

Over the past couple years, “more like TikTok” has become a business strategy for tech companies, large and small.

Many are “TikTokifying” themselves, scrambling to embed carbon copies of the app’s defining features in their platforms.

As they forge ahead, TikTok itself is flipping the trend on its head, laying the groundwork for features rivaling those of Google, Amazon, Spotify, and more.

Who is TikTok facing up against?

Everyone, basically.

  • Instagram made Reels, and YouTube launched Shorts, so Meta and Google are fair game.
  • Since 2021, Spotify has been trialing a TikTok-esque discovery feature.
  • Amazon, too, is testing a TikTok-like shopping feed, and recently expanded its livestream shopping efforts.

So where is TikTok looking to grow?

For now, TikTok is particularly well positioned to move into:

  • Search: Google literally said it themselves — young people use TikTok to find places to eat, not Google, and TikTok is already deepening its search functionality.
  • Music: 63% of TikTok users discover new music on TikTok before any other platform, and TikTok is now in talks with labels about rapidly expanding its music platform Resso globally.
  • Commerce: Earlier this week, Axios reported that TikTok is launching product fulfillment centers, putting Amazon in its sights.

As The Washington Post’s Gen Z tech correspondent Jules Terpak eloquently put it: “TikTok is a beast.”

Share on Facebook Share on Twitter Send as email to a friend View on our website
eyeball wearing a hat

Scary stuff: Listen to AI Joe Rogan interview AI Steve Jobs in this entirely AI-generated podcast. You can also vote on future eps, like a convo between Buddha and Einstein.


A jury decided Alex Jones and “Inforwars” should pay $965m to families and an FBI agent affected by his repeated on-air claims that the Sandy Hook shooting was a hoax.

Microsoft launched Designer, a Canva alternative, and Teams Premium, with features like meeting recaps and live translations.

Apple is reportedly preparing a push into TV advertising in which it would monetize Apple TV+ content with ads.

Subway, fresh off of a tuna controversy, reported record sales, up 8.4% in Q3 at stores that have been open for over a year.

Beef: A judge decided that an Arkansas law banning plant-based meat from using words like “burger” or “hot dog” is unconstitutional.

Shein vowed to cut supply chain emissions by 25% by 2030. Last year, the fast-fashion giant produced 6.3m tons of CO2 emissions.

The Statue of Liberty’s crown reopened for the first time since the pandemic began. Tickets promptly sold out.

To the moon: Japanese space company ispace will launch two rovers to the moon next month. Meanwhile, SpaceX may help Tom Cruise spacewalk outside the ISS for a movie.

Marmalade sales are up ~20% since Queen Elizabeth II’s death due to mourners leaving sandwiches as tributes.

Artist Damien Hirst burned 1k paintings for his NFT collection, “The Currency.” He claims each one’s value transfers to the NFT after it’s burned

Startup growth: Private investors can superboost your business. Learn about angels, venture capitalists, and more on The Hustle blog.


Singdhi Sokpo

AI can’t get enough of this fantasy artist

Polish illustrator Greg Rutkowski’s work has appeared in games like “Horizon Forbidden West” and “Dungeons & Dragons.”

He’s also a popular prompt for AI image generator Stable Diffusion, per MIT Technology Review.

His name has been used as a prompt 93k+ times, per Lexica, a website that tracks prompts. To put this in context, we searched for “cat” — the internet’s favorite creature — and only got 16.8k images back.

The problem

AI generators train on existing images without permission or attribution, leading Getty Images to ban AI-generated imagery on its platform in fear of future copyright issues.

For artists, they’re a risk to their livelihoods.

Rutkowski doesn’t appreciate the deluge of images now falsely credited to him on the internet, telling Yahoo Finance he worries AI art could dilute human creativity and threaten art education.

This isn’t the only recent AI art controversy

  • A graphic novelist who used Midjourney to illustrate her story secured the first copyright for an AI-generated work. The issue? The main character looks like “Euphoria” actress Zendaya.
  • The winner of an art competition used AI to make his prize-winning piece, spurring debate over whether that’s fair.

And we expect more AI controversies to come.

Share on Facebook Share on Twitter Send as email to a friend View on our website

Recent topics from the Trends forum:

  • “You have $35k. You’re young. You love risk. You want cash flow. What do you do?” (189 comments)
  • “If you’re running a brand and struggling with influencer marketing, here’s a quick guide to help you get started.” (27 comments)
  • “I run a residential painting company [with over $2m in ARR]. We’re currently struggling to find affordable and predictable marketing channels.” (83 comments)

Inside Trends is an arsenal of business-building case studies and rising industry breakdowns. We deliver the newsletter weekly — but the biggest perk is learning from 15k+ experts daily.

$1 Trends Trial →
Duck, Duck, Goose

Foie gras, hold the guilt

French food startup Gourmey is getting in on the cruelty-free meat game with cultivated (AKA lab-made) foie gras.

The faux foie just raised a $48m series A round — the largest for a cultivated meat company — to reimagine the highly controversial food, per Forbes.

Foie gras…

… which means “fat liver” in French, is the liver of a duck or goose, and is considered a culinary delicacy. But it’s made through a particularly cruel process, and was once banned in California.

  • To farm foie gras, animals are force-fed corn using a 4.5k-year-old process known as gavage to enlarge their livers, making them smoother and less bitter.

For obvious reasons, animal rights activists are not too keen on it (nor are the ducks).

Enter Gourmey…

… which uses animal stem cells to grow cultivated meat in a lab. The process eliminates the need to farm animals and produces nearly identical results.

If saving the ducks doesn’t do it for you, foie gras has a high carbon footprint relative to other foods. Plus, a looming shortage in France is threatening supply.

Stay tuned, because the cultivated food revolution is just getting started. Your sushi roll could be next.

Share on Facebook Share on Twitter Send as email to a friend View on our website

📣 On this day: In 1908, suffragette Margaret Travers Symons became the first woman to speak in Britain’s House of Commons after escaping her escort and running into the main chamber.

☀️ That’s interesting: This ultra-white paint is so white, it can reflect up to 97.9% of sunlight, which could help cool planes.

🍔 That’s cool: Atlas Obscura rounded up 12 unique McDonald’s locations, including one with teal arches and another that looks like a UFO.

🪑 Cure boredom: Upload a pic of a room, then let AI decorate it.

🐼 Aww: And now, panda wrangling.


“That’s not how this is supposed to work.” (Source: Imgflip)

How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst, Sara Cravatts.
Editing by: Mark “Everyone wants to be me” Dent.

Was this email forwarded to you? Sign up here.

Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle logo

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission');,wrappingDiv => { var sp = new URLSearchParams(; setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = ''; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="US"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value=""> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value=""> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns=""><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>