We use cookies to make the Hustle website a better place. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. To learn more about the different cookies we're using, check out our Cookie Settings. For further information, check out our Cookie Policy & our Privacy Policy.
We use cookies to make the Hustle website a better place. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. To learn more about the different cookies we're using, check out our Cookie Settings. For further information, check out our Cookie Policy & our Privacy Policy.
Read to the end for a latte chart, a money meme, dead swag, and high cats vs. mosquitos.
The Jumbo Floating Restaurant, a three-story floating restaurant modeled after a Chinese imperial palace, sank over 1k meters to the bottom of the South China Sea on Sunday. The restaurant was a must-stop in Hong Kong, hosting everyone from Queen Elizabeth II to Tom Cruise.
In todayās email:
Bathrooms: Theyāre disappearing.
Lattes: The origins of a personal finance myth.
Dead swag: What happens when companies fail?
Around the web: High cats vs. mosquitos, a PC orchestra, a tool to enhance photos, and more cool internet finds.
š§ On the go? Listen to todayās podcast to hear Zack and Rob talk about Starbucksā restroom policy, how the CEO of Rolls-Royce is fighting inflation, a ~$3B snack bar, and more.
The big idea
Where are all the public restrooms?
There are few things worse than having to hold it.
Unfortunately, your chance of finding a public restroom in many American cities has been falling for years, and recent news suggests it could get worse.
Starbucks, which opened its restrooms to non-paying visitors in 2018, may be reverting its policy, per Bloomberg.
Starbucksā¦
⦠isnāt the first private establishment to be known for its lavatory. The US has a long legacy of businesses using restrooms as a selling point, including:
Saloons, which were one of the most reliable places for men to relieve themselves in the 19th century, as long as they bought a pint.
Department stores, which made clean restrooms for women a selling point in the late 19th century after realizing there were few facilities dedicated to women.
Gas stations, which became a popular restroom destination with the advent of the automobile.
But it raises the question ā why do we rely on private businesses for restrooms in the first place?
Itās complicated
Public restrooms experienced a boom in the early 20th century due in part to Prohibition, as some feared that shutting down saloons would result in a toilet shortage.
But several factors slowed momentum:
High costs: Early 20th-century public restrooms (or ācomfort stationsā) were built with high ceilings and ornate tiles to give the image of high sanitation standards, but also made for expensive upkeep.
Suburban flight: As Americans left cities for the āburbs after World War II, the focus shifted to highway rest stops.
Safety concerns: In the 1960s and ā70s, public restrooms became known for violence and drug use, leading many cities to shut off access.
So, what now?
Starbucks is still a viable option, you may just have to purchase something. If youāre against spending to peeā¦
The Portland Loo, based in Oregon, is an affordable, single-user public toilet designed to deter crime. Itās also been installed in Denver, Cincinnati, and San Antonio.
BTW: For the New York City folk, this TikTok account reviews free bathrooms in the Big Apple so you know where to go, when you gotta go.
SNIPPETS
Market moves: The S&P 500 bounced back from its worst week since 2020. The index was up 2.45%, and 441 of its 500 members were in the green.
Bar buyout: Mondelez International, the parent company of brands like Oreo, Ritz, and Triscuit, announced it will acquire Clif Bar for $2.9B+.
Drone doubters: Last week, Amazon announced it would kick off drone delivery in Lockeford, California, and locals arenāt thrilled. One resident is worried about privacy, claiming drone cameras will be able to see into his backyard. Another jokingly responded, ātarget practice,ā when asked about it.
The Washington Postreportedly plans to keep its content management software platform, Arc XP, despite recent talks of a sale. Company leaders went as far as predicting its software business could be the largest revenue generator for the company within the next five years.
Before buying an agency, you should hear from the Trendster who owns six. Link Moser talks micro deals, client turnover, and an old-school outreach approach that hits. Read the Trends article for the full story.
Kellogg will split into three companies: its plant-based and North American cereal divisions, and a third for everything else, including snacks. #ecommerce-retail
#ecommerce-retail
The āduck curveādescribes solar energyās peak demand, which, on a graph, looks like a duck. The problem? Itās opposite solarās peak production. #clean-energy
#clean-energy
Metaās Reality Labsshowed off several VR headset prototypes. Though none are consumer-ready, Zuck anticipates theyāll soon be able to create realistic virtual scenes āwith basically perfect fidelity.ā #emerging-tech
#emerging-tech
Magic Eden, a Solana-based NFT marketplace, raised $130m, bringing its valuation to $1.6B. Itās now the third unicorn in the space behind OpenSea and LooksRare. #fintech-crypto
#fintech-crypto
Hallelujah: A new feature in Appleās iOS 16 and macOS Ventura will let users bypass CAPTCHAs. #big-tech
#big-tech
Chart
Zachary Crockett
āStop buying lattesā: The origins of a personal finance myth
Every millennial has heard some variation of this myth: āCanāt afford a house? Just stop buying lattes.ā
Itās peppered all over Twitter, dispensed on personal finance blogs, and uttered by pundits on national television.
Sometimes, ālatteā is exchanged for a different millennial trope, like avocado toast.
The idea that fewer lattes can solve financial woes has been around for more than 20 years and can be traced to one man: a financial adviser named David Bach.
Ever since Bach asked if youāre ālatte-ing away your futureā in a 1999 book, weāve witnessed a dot-com crash, a Great Recession, a global pandemic, a housing shortage, 40-year-high inflation, and the massive growth of student debt.
And yet, despite broader affordability issues at play, the latte is still a flashpoint for arguments about personal finance. How did we get here?
And during the six months leading up to launch, sheās been documenting her top notes on the writing and publishing process for listeners. Weāve compiled some of the best below.
If youāve ever been to a conference, you probably got a branded tote bag filled with branded swag: T-shirts, keychains, mini-flashlights, water bottles, etc. (Shwaaaag, as Russ Hanneman would say.)
SwagUp founder Michael Martocci toldThe Information that his average customer spends ~$25k annually on swag, while larger companies can drop millions.
But what happens to it all if a company fails?
Well, it depends
Most items are trashed or donated. But if it could be seen as a historical artifact or a collectorās item, it might fetch a high price.
Christina Warren collects swag from companies that ended disastrously. She told NPR that she prizes her Fyre Festival T-shirt, but sheās hoping for something authentic from Theranos.
But sheās not alone ā a Theranos pullover sold on eBay for $499. (Too much? Thereās this Theranos water bottle for $220.)
Beyond startups
To sell merch immediately following the Super Bowl, the NFL prints T-shirts, hats, and other items celebrating both teamsā victories. Through a partnership with nonprofit Good360, the NFL donates the loserās stuff to countries where people need clothing.
After a failed political campaign, materials that canāt be repurposed for future runs end up in storage, the trash, or, again, in other countries, per The New York Times. Like startups, it depends on the context.
Mitt Romney 2012 hats were shipped off to Kenya. But Steve Ferber, VP of Lori Ferber Collectibles, told the NYT that buttons from socialist Eugene V. Debsā 1920 campaign can sell for up to $1k.
BTW: Love dead companies and products? The Museum of Failure highlights those that failed to flourish, like these Nike sunglasses that required you to glue magnets to your face.
AROUND THE WEB
šļø On this day: In 2001, street racing flick The Fast and the Furiousdebuted. Today, there are 10 films in the franchiseās family.
𤳠Useful: Clipdrop is a new online tool that enhances your photos.
š Thatās interesting: Tired of mosquitos? Get your cat high. New research suggests that when cats chew on catnip or silver vine, it releases chemical compounds that work as a repellent.
šŖ Wow: PaweÅ Zadrożniak has upgraded his PC orchestra. It now contains 512 floppy disk drives, 16 hard disks, and four scanners. Hear it play āEntrance of the Gladiators.ā