My cat screams for food every morning at 6:30am despite knowing full well that breakfast is at 8am, and generates absolutely no income. Taylor Swift’s cat is apparently worth $97m.
How does a pet get rich?
Like any of us, through hard work — or wealthy parents:
Appearances: Humans and pets alike appear at fan conventions. This year’s CatCon featured meet-and-greets with “Adventure Cat Leo,” among others.
Merchandise: The late Grumpy Cat’s worth is unknown, but it’s estimated she brought in up to $100m through appearances and merch.
Sponsored social posts: Loni Edwards, founder of The Dog Agency, told Vox that pets with 100k+ followers can net a few hundred bucks per post, but those with millions can score $15k per post.
Inheritance: Gunther VI’s wealth is supposedly via a trust left to his ancestor, Gunther III. However, when Gunther VI sold a mansion, it was but a “brilliant stunt” by Italy’s Gunther Corporation, per Forbes. In fact, the entire thing may be a hoax…
… but some celebs, including Oprah Winfrey and late designer Karl Lagerfeld, have placed hefty sums in trusts to ensure their pets will be cared for after their deaths.
BTW: You can read all about how pet trusts work in our previous Sunday story here.
Get the 5-minute roundup you’ll actually read in your inbox
Business and tech news in 5 minutes or less