Less cycle, more soul

Companies are trying to help post-covid adults be less lonely.

SoulCycle — part-fitness class, part-cult — has long inspired spandex-clad attendees to chant affirmations over pumping music in a candlelit room.

Now, per Inc., founders Julie Rice and Elizabeth Cutler want to hone in on the high of that post-sweat camaraderie with their new venture, Peoplehood.

Centered around their newly coined concept of “relational fitness,” Peoplehood will:

  • Hold 60-minute sessions called “gathers,” led by instructors, AKA “guides.”
  • Offer a group conversation in which participants both speak and listen.

Attendees will learn to practice active listening: Verbal responses aren’t allowed in class, just physical gestures like a hand over the heart or finger snaps.

The business is currently in beta, opening online in January followed by in-person classes in New York City (and, if all goes well, countrywide).

What’s this all about?

We’re facing a loneliness epidemic exacerbated by covid and our digitized lifestyles. Plus, the decline of organized religion has left a void of communal gathering places.

Loneliness can have serious health implications, so startups are creating cures:

Once it heals you, Peoplehood is building products to fix your relationship (Couplehood) and your workplace (Peoplehood @Work) next. *Snaps.*

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