Smart devices are hitting the showers

Smart showerheads featuring AI assistants like Alexa are joining consumers in the shower, raising questions about the monetization of consumers’ every move.


January 6, 2020

First it was smart doorbells and smart thermostats. Then it was smart coffee mugs, smart toasters, and smart toilets

But the process of smartification didn’t end there. Now, the latest dumb object to get smart is… the humble showerhead. 

That’s right, now you can shower with Alexa 

The plumbing company Kohler partnered with Amazon to add Alexa to a showerhead

The smart showerhead, which is called Moxie, allows owners to listen to music, hear the news, or even order a new bottle of conditioner — all while lathering up. 

But not everyone’s ready to jump in…

Because the idea of smart showers raises questions about when — and where — we really want and need personal assistants like Alexa. 

Some critics argue that the monetization of consumers’ every move may not actually be in their best interest.

As privacy problems persist for Amazon and other manufacturers of smart objects, some consumers may choose not to invite Alexa and her friends into their most private places.

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