First it was smart doorbells and smart thermostats. Then it was smart coffee mugs, smart toasters, and smart toilets.
But the process of smartification didn’t end there. Now, the latest dumb object to get smart is… the humble showerhead.
The plumbing company Kohler partnered with Amazon to add Alexa to a showerhead.
The smart showerhead, which is called Moxie, allows owners to listen to music, hear the news, or even order a new bottle of conditioner — all while lathering up.
Because the idea of smart showers raises questions about when — and where — we really want and need personal assistants like Alexa.
Some critics argue that the monetization of consumers’ every move may not actually be in their best interest.
As privacy problems persist for Amazon and other manufacturers of smart objects, some consumers may choose not to invite Alexa and her friends into their most private places.