While cord-cutting has been on the rise for years, Gen Z is the 1st generation to grow up as true digital natives, per Mic. As a result, they’re far less likely to watch live sports than previous generations.
This finding isn’t lost on professional sports leagues, who are finding new ways to engage with young sports fans.
- The NFL partnering with livestreamer Ninja in 2018 to co-stream a game on Thursday Night Football
- The MLB running a contest where budding TikTok influencers could win the chance to be ambassadors
- The NBA partnering with Take-Two Interactive to launch the NBA 2k esports league
However the leagues reach Gen Z, one thing seems clear — the future of fandom will be decentralized.
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