Pro sports leagues are doing whatever they can to engage Gen Z
The Hustle

Pro sports leagues are doing whatever they can to engage Gen Z

The decline of cable is leading to changes in sports consumption for young fans.

While cord-cutting has been on the rise for years, Gen Z is the 1st generation to grow up as true digital natives, per Mic. As a result, they’re far less likely to watch live sports than previous generations.

This finding isn’t lost on professional sports leagues, who are finding new ways to engage with young sports fans.

Examples include:

However the leagues reach Gen Z, one thing seems clear — the future of fandom will be decentralized.

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