For quite some time, the canned tuna market has been in need of a tuneup.
USDA data shows that between 1989 and 2018, per capita availability plummeted 46%.
Moreover, in 2017, Bumble Bee and StarKist paid a combined $125m after pleading guilty to price-fixing their tuna. In 2019, Bumble Bee filed for Chapter 11 bankruptcy protection and agreed to be purchased for $925m.
But new data…
… shows a recent TikTok trend may have helped turn the tide by billing the pungent snack as a $20-a-pop date night delicacy.
In 2022, US canned seafood sales jumped 9.7% to $2.7B, per The Wall Street Journal.
- Niche brands have been especially prosperous. Alaska’s classy Wildfish Cannery doubled wholesale revenue last year; Vancouver’s Scout Canning grew revenue 82% to $4m.
The uptick is being partially attributed to influencers on TikTok, where the hashtag #tinnedfish has 26.5m+ views.
Ali Hooke, a chef from San Francisco, makes a popular series of “tinned fish date night” TikToks, which frequently rack up hundreds of thousands of views.
Not everyone’s a fan, though. Top comments say things like, “New fear unlocked” and “Sounds like the worst day of the week.”
Get the 5-minute roundup you’ll actually read in your inbox
Business and tech news in 5 minutes or less