An app turns the second screen into a cash machine
The Hustle

An app turns the second screen into a cash machine

A British company racked up sales through its companion app for a reality TV show


January 22, 2020

Wired UK noticed an eye-popping stat about the British company Monterosa, which makes companion apps for reality TV shows: Its second-screen app for Love Island, which just returned for a new season, has racked up £12m in sales.

That’d buy a lot of roses for Chris Harrison.

Here’s how they did it:

If done right, companion apps could tap into a big market:

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