The Hustle

Exclusivity just got an experiential makeover

Prada is hosting private, pop-up clubs to cater to its growing private member groups -- a sign that experience-based events and pop-ups could be the future of high fashion.

Prada is hosting private, pop-up clubs — a series called “Prada Mode” — to cater to its VIP superfans, The New York Times reports.

Prada is the latest luxury brand to invest in exclusive events — a sign that pop-ups could be the future of high fashion. 

So, what does a Prada pop-up look like?

It’s fabulous, obviously. But, more specifically, it offers hand-picked invitees exclusive:

If you were wondering — there is NOT a way to pay for entry to these events, you must be invited (if you have to ask, you’re probably not in the Facebook group… ).

And Prada’s not the only luxury brand investing in primo pop-ups

Once, fancy furs were the trendiest, most conspicuous status symbols. 

But now, once-in-a-lifetime Instagram opportunities are arguably trendier, certainly more conspicuous, and therefore more valuable.

And brands have noticed:

Not all of these events are invite-only, but they are definitely all bougie — and you can bet your bottom follower they’re all Instagrammable.

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