This year’s most valuable skill? Branding.
The Hustle

This year’s most valuable skill? Branding.

Businesses face more competition than ever. Companies must learn how to brand to best differentiate themselves.

Businesses today face more competition than ever. Five years ago, the typical business had just 2.6 competitors. Today? That number has almost quadrupled, to 9.7.

AWS, Shopify, and no-code significantly lowered the barrier to entry, which shifted the risk from, “Can I build this?” to “Will anyone care?”

How do you compete?

Brand is the key to unlocking a cult-like following. Here are a few things to keep in mind when you’re building one:

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