Roblox keeps on building - The Hustle
The Hustle

Roblox keeps on building

More than half of the company’s users are now over 13 years old.

Olivia Heller

Do people actually want to spend real money in a digital world that looks like it’s built of Lego blocks?

Increasingly, the answer appears to be yes.

Earlier this week, Roblox stock jumped on a strong Q4 earnings report. Metrics include:

The platform appears to be successfully aging up, too, which analysts consider critical for growing profits. Last quarter, ~55% of all Roblox users were over the age 13, up from ~40% in Q4 2019.

Roblox is now focused on expanding its economy of user-generated goods. Last quarter, the average monthly number of people buying virtual goods on Roblox reached an all-time high of 13.4m, at an average spend of $22.31 per user.

Food for thought: Last year, Roblox said that 58% of Gen Z now thinks a career as a digital fashion designer is just as or more impressive than a real-life one.

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