Hulu, Netflix, Nissan? Subscription cars are hitting the road

Nissan is letting drivers change cars as often as they change socks.


February 20, 2020

This week Nissan said it’s pulling into an emerging lane in the auto industry — the car-subscription business.

For a monthly fee, Nissan Switch will let drivers change out their rides as often as they change their socks (hopefully you’re changing those once a day). 

That option stands out in oncoming traffic

Nissan is hardly the first carmaker to get into the subscription biz, but the “once a day” wrinkle is unique.

Subscriptions give drivers more flexibility than old-school routes to a new set of wheels (a purchase or a lease). The monthly fees typically cover costs like maintenance and roadside assistance.

What kind of wheels are we talking about? Practically everything in the parking lot — the startup Fair deals in used cars, while Access (by BMW) and the Porsche Passport stock swankier rides.

Here’s why you should look before you merge

Some companies place limits on what you can do with your ride. One example: If you roll with pets, they might have to go in a carrier.

And the price tag isn’t cheap. Nissan Switch is coming to Houston first. Drivers there will pay a $495 activation fee, and then $699 a month (or more, for premium wheels).

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.