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People love trolling LinkedIn.
The Microsoft-owned social network is an endless source of recruiting messages, corny inspirational posts, and voicemails from Jimmy.
Even so, its business is no joke: LinkedIn has 740m users and its revenue — from memberships, subscriptions, and job ads — hit $8.8B in 2020.
… called, err, Marketplace, per The Information.
The service is similar to platforms such as Fiverr and Upwork, which host freelance work from web design to home repair and make money by taking a cut (13%-27%) of the job.
LinkedIn’s offering will focus on white-collar work such as consulting, marketing, and writing. This is an extension of how the Marketplace project started in October 2019, when Microsoft acquired parts of UpCounsel, a startup that matches lawyers with small businesses.
This is a drop in the bucket for LinkedIn.
However, The Information notes that Marketplace is more than just a revenue-generating opportunity:
It cost the Redmond-based software giant $26.2B in 2016. And LinkedIn’s revenue growth has slowed from 86% in 2012 to 20% in 2020, per The Information.
Microsoft tried to acquire high-growth business lines in separate deals for TikTok and Pinterest, but neither materialized.
While Marketplace will give more surface area for Jimmy to reach out to people, the reality is that moving the needle on Microsoft’s $143B in revenue is a tall order.