Paranormal Activity, Get Out, M3gan, The Purge. Some scary stuff we’re talking about here, and all of it comes from Blumhouse Productions.
While these movies are frightening and all, what’s more horrifying may be missing a lucrative opportunity to get in on the global video game industry — more valuable than that of film and music combined, per Bloomberg.
Under a new division called Blumhouse Games, Blumhouse plans to start producing and publishing immersive horror-themed games.
- Blumhouse Games will tap independent developers to work on slates of sub-$10m games. It’s aiming to finance ~15 titles over three to four years, investing ~$25m on each slate.
Blumhouse brought on Zach Woods — an industry veteran of 25+ years who’s produced games on all major platforms — to be its president, and Don Sechler of Sony PlayStation as CFO.
Horror empire: Blumhouse is also hoping to close a merger with The Conjuring director James Wan’s Atomic Monster production company this summer — a deal that’s been described as “impregnable.”
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