AI-powered wearable tech has found its way to babies

Nanit -- an AI-powered wearable company that monitors babies’ sleep and growth -- just raised $25m.


February 24, 2021

Wearable technology is the modern equivalent of the bell bottoms fad: 4 years ago, just 9% of US consumers wore a smart health tracking device; today, that number is at 33%.

Now, real-time health tracking has extended to consumers’ babies.

One of the powerhouses in this space is Nanit, an AI-powered sleep and growth tracking company for babies. It just closed a $25m Series C.

Smart baby monitor? Tell me more.

It makes sense to track a baby’s sleep since newborns sleep 15+ (glorious) hours a day.

Nanit’s sleep-tracking products include HD cameras, breathing bands, and smart sheets. Along with its app (subscription needed), these measure:

  • Breathing: The camera picks up on the breathing band and specifically patterned clothing.
  • Measurements and height: The smart sheets’ patterns help the camera measure the baby.

Nanit’s recent Series C funds international expansion and R&D of other smart nursery items like changing pads and night lights.

Parents are going gaga over the baby market

The baby product market in the US is projected to grow to $85B by 2025.

This is fueled in part by parents willing to pay for the latest in wearable and real-time monitoring products, including:

  • Owlet: This baby monitor competitor was last valued at $1.07B. It plans to go public via a SPAC soon.
  • Snoo: These smart sleep aids include a $1.5k bassinet.

Safe to say, these baby companies are no longer crawling. Nanit is out of its playpen and sprinting.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.