A fundamental truth of life is that people like trick shots.
Dude Perfect, a group whose origins span back to a single backyard video from April 2009, has built a remarkably successful brand around this idea.
Since that clip, the group has continued posting videos of increasingly wild, record-breaking stunts that have garnered 15B+ views on YouTube.
- The group, now a company with 20+ employees, has no formal CEO.
- Last year, it brought in ~$25m in revenue, up from ~$20m in 2021, per The Wall Street Journal.
Over the years, Dude Perfect has ventured into branded clothing and sporting goods; built partnerships with Nerf, Columbia Sportswear, and a canned bean company; hosted a TV show on Nickelodeon and “Thursday Night Football” for Amazon; and launched mobile games that have seen 50m+ downloads.
The group’s next trick: Pulling off a $100m+, 30-acre theme park and HQ — called Dude Perfect World — featuring robotic goalies, spinning hoops, and an ultra-tall tower for launching basketballs.
Architect Bryan Trubey, who also designed LA’s $5B SoFi Stadium, projects the park will see 1m+ visitors annually.
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