BringaTrailer.com crossed the starting line in classic-car auctions almost 6 years ago, listing all of 3 rides. Today, the site known as “BaT” boasts 2m monthly visitors and 100k registered bidders.
How did BaT go bananas? It burned rubber and made a few sharp turns.
At Arizona Auction Week, one of the industry’s major events, sales were down 3% from last year. Experts say sales have stalled because too many players flooded the market’s engine. (Dang rookie drivers…)
Bring a Trailer is waving to the suckers in the slow lane:
BaT relies on strict quality control, top-notch listings, and a staff that knows its stuff. One worker discovered that a version of an Austin Mini auctioned on the site for $230k had once been presented to Queen Elizabeth.
…a comments section that’s actually… good! The car-crazed commentariat’s boffo backseat banter convinced BaT to host barbecues for the most prolific yakkers.