Body doubles are getting stuff done - The Hustle
The Hustle

Body doubles are getting stuff done

worker at a laptop

If you feel like you get more work done in an office, parallel working or body doubling — working with another person in the room — might be for you.

For many, another person’s presence can hold them accountable and improve focus.

Experts say it’s particularly useful for people with ADHD: J. Russell Ramsay, professor of clinical psychiatry at the University of Pennsylvania’s Perelman School of Medicine, told CNN that they’re often more likely to do something if another person is relying on them.

Of course, many of us have already done this in libraries, offices, and coworking spaces.

But now it’s taking off online

In a WFH world, remote workers are logging into virtual coworking sessions to feel less lonely and boost productivity.

Nicole Onyia, a 24-year-old data analyst, holds daily “work alone together” streams for her 100k+ TikTok followers, per Fortune, occasionally pausing work to answer questions from her comment section.

StudyMD, a YouTube channel featuring “study with me” videos — replete with lofi beats, rain noises, and Pomodoro timers — has 462k+ subscribers. (Bonus: Workers can watch whenever they want, camera off.)

For the on-camera types, several startups offer virtual coworking sessions:

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