Uber returned from the dead. What’s next?

The end appeared nigh for Uber. Now it's becoming a super app.

Singdhi Sokpo

It wasn’t long ago that the end appeared nigh for Uber. At points in 2020, rides were down 80% and the company let go of a ~¼ of its staff.

Nearly 2 years later, Uber said February’s trips reached 90% of pre-pandemic levels and the company raised the roof on earnings expectations.

So what’s next?

Continue becoming a super app, of course. Last week, Uber debuted its Explore tab, which helps users discover places to eat and things to do, and book ’em directly in the app.

Expect more and more discovery, booking, and logistics to happen under Uber’s hood in the future.

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