Sridhar Ramaswamy spent 15 years building Google’s ad division. Vivek Raghunathan spent about a dozen monetizing Google Search and YouTube. The guys are Google legends…
… And competitors, too.
Their startup Neeva — fresh off a $40m Series B — is building a subscription-based, ad-free search engine from the ground up.
… Privacy, privacy, and — no, not privacy — a better user experience.
Ramaswamy believes ad-supported search pushes relevant results down the page and pressures companies to value profit over privacy.
So for $5 to $10 a month, Neeva offers ad-free search across the web and connected accounts, and promises to prioritize site users’ trust.
Recent studies have shown sentiment toward ad tracking is less than ideal.
A 2019 Pew survey found:
Ramaswamy has also pushed for more competition in the search space, where Google holds a mildly impressive 92% market share.
… saying that it wouldn’t build new tools for individualized tracking once it halts support for 3rd-party cookies next year, citing the Pew study in its decision process.
And Neeva isn’t alone in privacy-focused search. DuckDuckGo has raised $13m and is averaging ~100m daily search queries (Google does an absurd 5B+ searches a day).
Sure, Neeva going after Goliath Google is ambitious. But if anyone is going to make a dent in the search game, the people who spent their careers building Google probably have the best shot.