Looking to the future, Nintendo leverages its past

Nintendo’s beloved characters and enduring hardware have seen massive success. Now, it’s gearing up for the future.


March 12, 2021

Here’s one name that’ll take you on a stroll down memory lane: Mario.

Nintendo isn’t known for world-class gaming machines, but it’s darn good at building fun, enduring hardware platforms that leverage its massive content library.

That strategy has proven really successful

The OG Wii sold 100m+ consoles less than 7 years after launch, and 9 Wii games have sold 10m+ units (82m for Wii Sports, arguably the greatest game in history).

Nintendo’s Switch — which came out 4 years ago and is in the middle of its product life cycle — is still selling like bonkers:

  • Demand is up +36% year-over-year
  • Cumulative sales volume reached ~80m
  • 20% of sales from October through December 2020 were for multi-console households

On the games side, Nintendo titles released a year ago or earlier accounted for as much as 80% of sales (translation: Nintendo’s old games are still 🔥… ).

Now Nintendo has some big plans in store

The company recently reported an operating profit of 229.7B yen ($2.2B). That’s well above the 189.6B yen analysts expected, but Nintendo is still looking to diversify.

Digital sales accounted for 41% of all Nintendo software sales and grew 105% year-over-year.

The company also plans to open its Osaka-based $580m Super Nintendo World theme park in the coming weeks.

If we ever make it to Japan, going there is a top priority.

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